LinkedIn connects over 120 million professionals globally and provides insights about connections, behaviors, and data. The average consumer is more digitally connected than ever before, with LinkedIn being the largest professional network. LinkedIn aims to connect professionals worldwide to make them more productive and successful by providing trusted professional identities, insights from network data, and opportunities for knowledge sharing.

1. THE POWER OF CONNECTIONS
LINKING PEOPLE, BEHAVIOUR AND
DATA TO BUILD INSIGHTS
19 Sept 2011
Presented by:
Christina Goodman

2. 2
2

3. 650+ connections
10,500+ new people in my
network in the past
month
7,195,052+ professionals in my
reach
3
3

4. OUR LIVES ARE MORE DIGITALLY-DRIVEN THAN EVER
BEFORE
THE AVERAGE CONSUMER IS MORE CONNECTED
4

5. 1.0
CONNECTING PEOPLE

6. THE POWER (AND SIZE)
OF THE NETWORKS
750m
175m
120m
6

7. NOT ALL NETWORKS ARE
CREATED EQUAL
7

8. THINK BACK TO THE ROLADEX
8
8

9. THE LARGEST PROFESSIONAL AUDIENCE
AT YOUR FINGERTIPS WITH LINKEDIN
120M+
200+ 26M in Europe:
companies
6M in the UK
170+ All F500
represented 2M in NL
industries
2M in France
1M in Spain
2M in the Nordics
2M in Italy
1M in DACH
Source: Internal Member Numbers from LinkedIn
9

10. 10
10

11. CONNECTING
THE MOST AFFLUENT BUSINESS AUDIENCE
Source: Europa TGINet 2010 R2 – FR, ES, D, GB
11

12. WHAT ARE PEOPLE ACTUALLY DOING ON LINKEDIN?
HOW CAN I REACH INFLUENCERS?
12
Source: LinkedIn UK online survey, n = 1,376; fielded 5/4 – 6/3/10

13. NETWORKING IN THE PROFESSIONAL CONTEXT
WHAT DOES IT MEAN?
DISCOVERING
GATHERING
SHARING
DEBATING
RECOMMENDING
13
13

14. OUR MISSION
To connect the world’s
professionals to make them
more productive and successful
14

15. WHAT PROFESSIONALS NEED TODAY
TO MAKE FAST & EFFECTIVE DECISIONS
TRUST
IDENTITY
& INSIGHTS
NETWORK
15

16. PROFESSIONAL IDENTITY ECOSYSTEM
THE PROFESSIONAL PROFILE OF RECORD
Connect
Experience /
Education
Professional
Details
Recommendations
Summary:
Career and
Professional
Highlights
Groups /
Associations
16

17. COMPANIES CAN CREATE THEIR OWN IDENTITY
Follow
Recommend
Viewer Aware
Product / Service
spotlight
Feature
Product / Services
17 17

18. 77% TRUST THE INFORMATION ON LINKEDIN
3% 77%
44% 15%
31% 25%
22% 37%
3% 88%
Source: LinkedIn UK online survey, n = 1,328; fielded 5/4 – 6/3/10

19. SIGNAL – WHO’S MENTIONING YOUR BRAND?
DATA-DRIVEN SOCIAL RELEVANCE
Keyword
Relevancy
Insight
19 19

20. PROFESSIONAL INSIGHTS AND KNOWLEDGE SHARING
YOUR ESSENTIAL SOURCE FOR BUSINESS INTELLIGENCE
Context
Follow
Data
Share
Critical Mass
20

21. 2.0
TURNING DATA INTO INSIGHTS

22. professional
WHAT’S IN A NAME?
*Over represented names on LinkedIn

23. WE REACH MORE C-LEVEL EXECUTIVES DAILY
THAN ANY OTHER NEWS/BUSINESS SITE MEASURED
Source: BE:Europe 2011
23

24. WE ALSO KNOW ABOUT C-LEVEL EXECUTIVES USING
LINKEDIN
155% more likely to recommend
33% 15 yrs
YoY Member Growth
Av work experience
Average Age
54% more likely to have visited 146%
LI within the last 7 days More Connected
42
Source: LinkedIn Insights UK. Benchmark: Entire UK Audience
24

25. CxO’s PRIMARY USE OF LINKEDIN:
NETWORKING
40
35
Average page views when using section
Profile Viewing
30
People Search
25
Groups
20 Home Page
Jobs Inbox
15
10 Address Book
Company
5
0
0% 20% 40% 60% 80% 100%
% of visitors using section when visiting
Source: LinkedIn Panorama, UK, May 2011 25

26. MOST SEARCHED COMPANIES ON LINKEDIN

27. THE POWER OF CONNECTIONS
27

28. EACH ACTIVITY HAS A VIRAL EFFECT

29. THANK YOU!
Christina Goodman
Research & Insights, LinkedIn
@chrgoolondon
cgoodman@linkedin.com