Charlie Hiscocks: Our Journey Towards Getting Digital
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This document discusses SABMiller's journey towards embracing digital technologies. It notes that SABMiller is a large global brewing company with over $28 billion in revenues and 70,000 employees operating in over 75 countries. The document suggests moving from having a separate "digital strategy" to having a strategy for "winning in a digitally enabled world." It identifies culture, education on digital topics, technical standards and platforms, and recognition and sharing as key elements to consider in such a strategy.
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Charlie Hiscocks: Our Journey Towards Getting Digital
- 1. Our journey towards ‘getting digital’ Charlie Hiscocks Group Director for Integrated Activation SABMiller plc 19.09.11
- 3. Footsie top 20, $28billion revenues, 70,000 employees, selling in 75+countries
- 21. From “digital strategy ” To strategy for “winning in a digitally enabled world”
- 22. Winning in a digitally-enabled world
- 23. Winning in a digitally-enabled world Culture
- 24. Winning in a digitally-enabled world Culture Technical standards/platforms
- 25. Winning in a digitally-enabled world Culture Education Technical standards/platforms
- 26. Winning in a digitally-enabled world Culture Education Technical standards/platforms Recognition and sharing
- 29. Driver wanted
Editor's Notes
- Windier. Harder. Rockier
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