The document discusses why companies listen to social media for crisis anticipation, PR, branding, customer care, and sales. It provides examples of companies like Panos, EMI Music, and Azlan that listen for branding and marketing purposes. The document also presents statistics on the growth of users on platforms like Facebook, Twitter, and tablets, and introduces the consulting firm DearMedia and their mission to help clients balance traditional and digital media strategies.
Spotter Insight Show 2010. Consumer insight and social media.NicolasSaintagne
The document discusses best practices for using social media to gain consumer insights. It outlines a 4-step process: 1) Define objectives, 2) Identify relevant social media sources, 3) Collect and structure information for analysis, 4) Create operational reporting. Key points include determining stakeholder voices and influence, validating relevant conversations, structuring data through clustering and human validation, and designing deliverables like trend reports and in-depth qualitative analyses. The methodology mirrors traditional research but adapts to online conversations.
“Does co-opetition change the game? A Bayesian analysis of firm participation strategy in an industry standard-setting organization,” 43rd Hawaii International Conference on Systems Science (HICSS), Kauai, HI, January 2010
Clafis Martiem is a specialist maritime services company that offers project management, technical specialists, and full service project support to ship owners, shipyards, and other maritime organizations. They can provide on-demand project management and technical staff for feasibility studies, project development, and pre-contract phases of projects. Clafis Martiem also offers full service project management for new builds, refits, conversions, and other projects from start to completion through dedicated project teams tailored to each client's needs.
Hillview Funeral Services has asked Robyn Morgan to update their advertising materials to attract new customers and encourage pre-payment plans. The new style should be sophisticated, classy, and appropriate for a funeral business. Morgan was tasked with creating a business card, leaflet, and website using Hillview's logo and slogan. Through research and consultation with Hillview, Morgan settled on a blue color scheme for the peaceful and serene feel. Both Morgan and Hillview are satisfied that the finished products will effectively promote Hillview's services to their target audience of 50+.
Clafis Martiem is a specialist maritime services company that offers project management, technical specialists, and full service project support to ship owners, shipyards, and other maritime organizations. They can provide on-demand project management and technical staff for feasibility studies, project development, and pre-contract phases of projects. Clafis Martiem also offers full service project management for new builds, refits, conversions, and other projects from engineering through construction, outfitting, and commissioning. Their approach includes establishing a customized project team and managing all aspects of a project including time, budget, quality, and communication with clients.
This document provides information about adding usability testing to your skill set. It discusses why usability testing is important, what rapid usability testing entails, different testing methods, and the preparation and process for conducting an unmoderated usability study. Key steps include defining goals, preparing materials like tasks and recruitment, setting up the test environment, observing and analyzing participant videos, and reporting findings to stakeholders. Conducting even a small number of tests can uncover major usability issues.
Esther Walker designed various items for an optical illusion exhibition including a poster, projection, stickers, and keyring. She drew inspiration from famous optical artists like Bridget Riley and Victor Vasarely. Walker created designs featuring bold patterns and colors and went through iterations to refine her ideas. Her final designs featured circular patterns that she felt worked well across all of the items. Walker was pleased with her finished pieces but wished she had more time and resources to develop additional items.
Spotter Insight Show 2010. Consumer insight and social media.NicolasSaintagne
The document discusses best practices for using social media to gain consumer insights. It outlines a 4-step process: 1) Define objectives, 2) Identify relevant social media sources, 3) Collect and structure information for analysis, 4) Create operational reporting. Key points include determining stakeholder voices and influence, validating relevant conversations, structuring data through clustering and human validation, and designing deliverables like trend reports and in-depth qualitative analyses. The methodology mirrors traditional research but adapts to online conversations.
“Does co-opetition change the game? A Bayesian analysis of firm participation strategy in an industry standard-setting organization,” 43rd Hawaii International Conference on Systems Science (HICSS), Kauai, HI, January 2010
Clafis Martiem is a specialist maritime services company that offers project management, technical specialists, and full service project support to ship owners, shipyards, and other maritime organizations. They can provide on-demand project management and technical staff for feasibility studies, project development, and pre-contract phases of projects. Clafis Martiem also offers full service project management for new builds, refits, conversions, and other projects from start to completion through dedicated project teams tailored to each client's needs.
Hillview Funeral Services has asked Robyn Morgan to update their advertising materials to attract new customers and encourage pre-payment plans. The new style should be sophisticated, classy, and appropriate for a funeral business. Morgan was tasked with creating a business card, leaflet, and website using Hillview's logo and slogan. Through research and consultation with Hillview, Morgan settled on a blue color scheme for the peaceful and serene feel. Both Morgan and Hillview are satisfied that the finished products will effectively promote Hillview's services to their target audience of 50+.
Clafis Martiem is a specialist maritime services company that offers project management, technical specialists, and full service project support to ship owners, shipyards, and other maritime organizations. They can provide on-demand project management and technical staff for feasibility studies, project development, and pre-contract phases of projects. Clafis Martiem also offers full service project management for new builds, refits, conversions, and other projects from engineering through construction, outfitting, and commissioning. Their approach includes establishing a customized project team and managing all aspects of a project including time, budget, quality, and communication with clients.
This document provides information about adding usability testing to your skill set. It discusses why usability testing is important, what rapid usability testing entails, different testing methods, and the preparation and process for conducting an unmoderated usability study. Key steps include defining goals, preparing materials like tasks and recruitment, setting up the test environment, observing and analyzing participant videos, and reporting findings to stakeholders. Conducting even a small number of tests can uncover major usability issues.
Esther Walker designed various items for an optical illusion exhibition including a poster, projection, stickers, and keyring. She drew inspiration from famous optical artists like Bridget Riley and Victor Vasarely. Walker created designs featuring bold patterns and colors and went through iterations to refine her ideas. Her final designs featured circular patterns that she felt worked well across all of the items. Walker was pleased with her finished pieces but wished she had more time and resources to develop additional items.
This document discusses user-generated content and experiences. It provides statistics on growth and revenue from user-generated content on various platforms from 2010. It argues that users are more forward-thinking than enterprises and advocates empowering users through freedom to tailor their own experiences. The document emphasizes understanding user context through collaboration, storytelling and user experience research. It stresses thinking about the user experience and being mindful to build features that are useful to users.
“When is it beneficial for a firm to pursue a unified procurement strategy for enterprise software solutions?,” 42nd Hawaii International Conference on Systems Science (HICSS), Kona, HI, January 2009
The journey to build a more usable toolbar for Drupal 8 dcmistry
The document summarizes Dharmesh Mistry's presentation on redesigning the toolbar for Drupal 8. Initial research found issues with Drupal 7's toolbar not being mobile-friendly. Multiple designs were proposed and tested iteratively. Testing showed overall improvements but uncovered discoverability issues. The key highlights emphasized prototyping and testing early, engaging stakeholders throughout the process, and communicating transparently to build credibility and buy-in.
Do you find yourself checking your smartphone constantly? Do you check your mail, Facebook, Whatsapp or Twitter feed even before your morning shower? Do you get uncomfortable when your smartphone is out of reach? Can’t have a meeting anymore without the urge to check whatever is on your mobile? We’ll explain in this presentation why being ‘always online’ can be very counterproductive and cause a lot of stress. Thanks to the scientifically based insights, you’ll be motivated to change your habits. But in addition, we’ll give you an approach to take control of your digital life and some tips you can use right away.
The document discusses the history of telecommunications from smoke signals to modern electrical systems, defines key terms like telecommunication, bandwidth, satellites, and orbits. It also explores topics like the internet, web 2.0, communication satellites, and meteorology including weather forecasting and its importance in prediction and prevention of natural disasters.
Can "Smart Homes" change the future of how older adults live?dcmistry
Smart homes that incorporate emerging technologies have the potential to help older adults live independently for longer by providing remote monitoring, safety alerts, and assistance with daily tasks. However, there are still concerns about security, adoption rates, and the high costs associated with implementing smart home technologies on a large scale. Researchers are exploring new prototypes like mobile medical homes that could be placed on a caregiver's property to help address these issues and support aging in place.
This document discusses emerging green technologies and their benefits. It covers cloud computing which provides computing services over the internet and allows for increased efficiencies and resource sharing. Virtualization divides physical resources into virtual machines, allowing server consolidation and more efficient use of existing resources. Green data centers use higher performance yet more energy efficient servers with internal cooling and smart sensors. Adopting green IT practices such as these can help reduce costs and environmental impact while attracting customers interested in corporate social responsibility.
This document provides information about NIOSe Group of Education India, which offers distance education programs through various universities. It offers a wide range of secondary, undergraduate, and postgraduate programs in fields like IT, management, medical, hospitality, media, and more. Franchisees can set up information centers to help guide students through the admission process for these programs. Franchisees receive various marketing materials and student support services. The document outlines the investment required, admission cycles, exam schedules, and other operational details involved in becoming a franchisee to recruit students for NIOSe's distance education programs.
Social Media is most successful when users are listening to your message and providing feedback. Adding a human element to the brand makes it more approachable and separates social efforts from those of traditional static media.
The document summarizes the process of creating a new music magazine. It discusses using forms and conventions of real magazines, representing social groups through the magazine content and design, choosing a media institution to distribute the magazine, targeting the audience of 17-25 year old clubgoers, attracting the audience through music genre and color choices, learning technologies like Photoshop and Prezi through constructing the magazine, and overall progression from the preliminary task to the final product.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
Generating leads using social media channelsAbhishek Anand
The document outlines 6 steps to complete a sales funnel using social media and lead generation: 1) Maintain an active blog, 2) Leverage Twitter for real-time conversations, 3) Use LinkedIn Groups to attract professionals, 4) Optimize press releases for SEO and coverage, 5) Promote social media channels through email signatures and presentations, and 6) Analyze social and marketing metrics to optimize efforts. The goal is to engage audiences across multiple channels and measure impact on leads and sales.
Your Social Customer's Conversation is Driving Your BusinessCollective Intellect
Collective Intellect uses semantic analysis to process, in real-time, large volumes of social media conversations. The resulting intelligence provides insights into the social customer: what they're buying, viewing, having problems with, including demographic or life stage data.
Phil Morabito and Brian Block discussed the latest tactics to create credibility, trust, engagement and distinction for your brand and how to maximize "booth buzz at OTC 2011. They also reviewed the best traditional media relations strategies and how to use social media tactics to assure your services are distinct and not extinct. Thank you to everyone who joined us.
This document discusses understanding social media audiences. It emphasizes the importance of understanding your target audience and classifying them into different groups based on their relationships to your business. Deeper understanding includes examining audiences' socio-economic factors, purchase behaviors, participation levels in social media, and psychographics like habits, motivations and values. The goal is to understand audiences and how your business relates to them on both business and personal levels in order to effectively engage with them via social media.
Social Media Monitoring - How to setup a framework for "listening"Tom Muyllaert
The document discusses social media monitoring and listening. It notes that while social media conversations are vast and dispersed, monitoring is not the same as listening. The author presents different forms of listening including reactive customer care and helpdesk functions as well as proactive market research, product development, and content marketing. He introduces the concept of a "listening pyramid" to prioritize conversations. Key aspects of implementing a listening program are discussed such as defining objectives, choosing appropriate social networks and influencers to monitor, selecting tools, setting up classification schemes to organize conversations by topic, and analyzing data and insights.
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
This document discusses user-generated content and experiences. It provides statistics on growth and revenue from user-generated content on various platforms from 2010. It argues that users are more forward-thinking than enterprises and advocates empowering users through freedom to tailor their own experiences. The document emphasizes understanding user context through collaboration, storytelling and user experience research. It stresses thinking about the user experience and being mindful to build features that are useful to users.
“When is it beneficial for a firm to pursue a unified procurement strategy for enterprise software solutions?,” 42nd Hawaii International Conference on Systems Science (HICSS), Kona, HI, January 2009
The journey to build a more usable toolbar for Drupal 8 dcmistry
The document summarizes Dharmesh Mistry's presentation on redesigning the toolbar for Drupal 8. Initial research found issues with Drupal 7's toolbar not being mobile-friendly. Multiple designs were proposed and tested iteratively. Testing showed overall improvements but uncovered discoverability issues. The key highlights emphasized prototyping and testing early, engaging stakeholders throughout the process, and communicating transparently to build credibility and buy-in.
Do you find yourself checking your smartphone constantly? Do you check your mail, Facebook, Whatsapp or Twitter feed even before your morning shower? Do you get uncomfortable when your smartphone is out of reach? Can’t have a meeting anymore without the urge to check whatever is on your mobile? We’ll explain in this presentation why being ‘always online’ can be very counterproductive and cause a lot of stress. Thanks to the scientifically based insights, you’ll be motivated to change your habits. But in addition, we’ll give you an approach to take control of your digital life and some tips you can use right away.
The document discusses the history of telecommunications from smoke signals to modern electrical systems, defines key terms like telecommunication, bandwidth, satellites, and orbits. It also explores topics like the internet, web 2.0, communication satellites, and meteorology including weather forecasting and its importance in prediction and prevention of natural disasters.
Can "Smart Homes" change the future of how older adults live?dcmistry
Smart homes that incorporate emerging technologies have the potential to help older adults live independently for longer by providing remote monitoring, safety alerts, and assistance with daily tasks. However, there are still concerns about security, adoption rates, and the high costs associated with implementing smart home technologies on a large scale. Researchers are exploring new prototypes like mobile medical homes that could be placed on a caregiver's property to help address these issues and support aging in place.
This document discusses emerging green technologies and their benefits. It covers cloud computing which provides computing services over the internet and allows for increased efficiencies and resource sharing. Virtualization divides physical resources into virtual machines, allowing server consolidation and more efficient use of existing resources. Green data centers use higher performance yet more energy efficient servers with internal cooling and smart sensors. Adopting green IT practices such as these can help reduce costs and environmental impact while attracting customers interested in corporate social responsibility.
This document provides information about NIOSe Group of Education India, which offers distance education programs through various universities. It offers a wide range of secondary, undergraduate, and postgraduate programs in fields like IT, management, medical, hospitality, media, and more. Franchisees can set up information centers to help guide students through the admission process for these programs. Franchisees receive various marketing materials and student support services. The document outlines the investment required, admission cycles, exam schedules, and other operational details involved in becoming a franchisee to recruit students for NIOSe's distance education programs.
Social Media is most successful when users are listening to your message and providing feedback. Adding a human element to the brand makes it more approachable and separates social efforts from those of traditional static media.
The document summarizes the process of creating a new music magazine. It discusses using forms and conventions of real magazines, representing social groups through the magazine content and design, choosing a media institution to distribute the magazine, targeting the audience of 17-25 year old clubgoers, attracting the audience through music genre and color choices, learning technologies like Photoshop and Prezi through constructing the magazine, and overall progression from the preliminary task to the final product.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
Generating leads using social media channelsAbhishek Anand
The document outlines 6 steps to complete a sales funnel using social media and lead generation: 1) Maintain an active blog, 2) Leverage Twitter for real-time conversations, 3) Use LinkedIn Groups to attract professionals, 4) Optimize press releases for SEO and coverage, 5) Promote social media channels through email signatures and presentations, and 6) Analyze social and marketing metrics to optimize efforts. The goal is to engage audiences across multiple channels and measure impact on leads and sales.
Your Social Customer's Conversation is Driving Your BusinessCollective Intellect
Collective Intellect uses semantic analysis to process, in real-time, large volumes of social media conversations. The resulting intelligence provides insights into the social customer: what they're buying, viewing, having problems with, including demographic or life stage data.
Phil Morabito and Brian Block discussed the latest tactics to create credibility, trust, engagement and distinction for your brand and how to maximize "booth buzz at OTC 2011. They also reviewed the best traditional media relations strategies and how to use social media tactics to assure your services are distinct and not extinct. Thank you to everyone who joined us.
This document discusses understanding social media audiences. It emphasizes the importance of understanding your target audience and classifying them into different groups based on their relationships to your business. Deeper understanding includes examining audiences' socio-economic factors, purchase behaviors, participation levels in social media, and psychographics like habits, motivations and values. The goal is to understand audiences and how your business relates to them on both business and personal levels in order to effectively engage with them via social media.
Social Media Monitoring - How to setup a framework for "listening"Tom Muyllaert
The document discusses social media monitoring and listening. It notes that while social media conversations are vast and dispersed, monitoring is not the same as listening. The author presents different forms of listening including reactive customer care and helpdesk functions as well as proactive market research, product development, and content marketing. He introduces the concept of a "listening pyramid" to prioritize conversations. Key aspects of implementing a listening program are discussed such as defining objectives, choosing appropriate social networks and influencers to monitor, selecting tools, setting up classification schemes to organize conversations by topic, and analyzing data and insights.
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
Integration of Social Media and Mobile (DMA UK Event, 08.11.11)Beyond
"The key to great marketing is never to stop thinking like your audience... Understanding the role your brand plays in people’s lives and knowing how to make it more relevant is crucial... "
John Hegarty, BBH. This presentation shows how we can learn a thing or two from this man when it comes to mobile/social marketing.
A Rainy City Tale - A Social Media Case StudyB Hunter
- The document describes the author's experience using Twitter to share information about Manchester under the handle "rainycitytales". It discusses best practices for engagement on Twitter, including monitoring, participating, and advocating. It provides examples of successful corporate Twitter use by Dell and Best Buy. Metrics for measuring Twitter success like retweets, hashtags, and interactions are also outlined. The author has since expanded their presence to include a Wordpress blog integrated with other social media platforms.
This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
This document discusses social media trends in Australia and provides advice on how businesses can leverage social media. Some key points:
- Social media platforms like Facebook and Twitter have high user numbers in Australia, with Facebook being the most popular.
- Many Australian businesses have a social media presence but are not using social media as effectively as international counterparts. Reluctance comes from concerns about measuring value and return on investment.
- Building an engaged online community around a brand is important for social media success. Content, listening, and facilitating conversations can help foster awareness and loyalty.
- Risks include rushing into social media without a plan, poor measurement, lack of engaging content, and limited reach. Proper resources,
The Mattress Factory is an art museum located in Pittsburgh that specializes in site-specific installations. It serves as a research and development lab for artists. Most exhibits are temporary in nature. The Mattress Factory was one of the first installation museums in the world.
Social media - the art of authenticitySarah Duncan
The document discusses the importance of authenticity in social media marketing. It notes that customers now demand more than just broadcast marketing and want companies to engage in two-way conversations. It then discusses common issues companies face with social media such as lack of understanding, strategy, good content, and company-wide commitment. It provides tips on developing an understanding of social media, creating a cohesive strategy and content plan, and gaining commitment across a company to maximize social media efforts.
Cristina Muntean - Media strategy for startupsStartupYard
The document provides an overview of strategic communication from A to Z, outlining why communication is important for visibility, growth, and free advertising. It discusses developing buyer personas, direct communication tactics like websites, blogs, newsletters and events, and media communication through storytelling, developing relationships with journalists, and using various social media channels. The goal is to think strategically about communication and inspire audiences using the right messages and channels.
3. Why Companies Listen ...
• Crisis-anticipation: stay close to the market, track complaints, issues, ... fast and
now how to respond to them, before they spin out of control
• PR: spot questions, remarks, ... in order to respond with the corporate
standpoint
• Branding: track and respond to the buzz (e.g. response to campaigns),
strengthening the core values of your brand, thanking people for their
“fanship”, ...
• Customer Care: track issues, questions, needs, ... from existing customers and
use social media to help them be happier and more satisfied customers
• Sales: spot specific needs or situations, answer with clear call-to-action to lead to
conversion (e.g. free coupons when people check-in at a certain POS location)
donderdag 26 mei 2011 3
4. Why Companies Listen ...
• Panos - listens for branding, PR, direct market access, ...
- food retailer - wants to link the artist directly with the fanbase,
- listens for branding purposes without “old-school” media in between
- future aim: sales (convert interest into • Agoria
transaction) - Federation of the technology industry in
- wants to “feel the market” Belgium
• EMI Music - Listens for PR purposes: what are people
saying about the sector, the industry, key topics,
- record label
member-organizations, ...
- wants to link the artist directly with the fanbase,
without “old-school” media in between • Sanoma Magazines
- listens for branding purposes and opportunity - Magazine publisher (Feeling, Libelle, Humo, ...)
spotting - Listens to “read the market”, what are people
• Azlan saying, thinking, feeling about the magazine
titles and their content
- record label
donderdag 26 mei 2011 4
5. Why Companies Listen ...
• Remark: the following companies are - they have increased sentiment scores
not Dear Media customers since they started tracking client
• Aveve conversations
- leading retailer focused on home, • Greenway Gent
garden, hobby, food, ... - focus on sales and promotions
- listens with a focus on branding - they use social to create and track the
- they are an industry example of good buzz
monitoring • KBC Group
• Telenet - focus on branding
- telco - 'humanization' of banking
- focus on customer service - listen to conversations to be closer to
the market, have a more human aspect
donderdag 26 mei 2011 5
6. The Social Framework Company
/Brand
Listen
Engage the audience
Create Recommend
The Stream & Discover
In-direct
Content Stream 1
Content Stream 2 via Social Networks
Twitter, Facebook, Hyves, Netlog, LinkedIn, ... Direct Recommendations
Content Stream 3
Content Stream n
Discover
Facebook
Connect,
Social API’s,
The Destination features ...
Site Social Mobile Apps Tablet Apps Stores Offline Stuff
Network Merchandising
Free Pages Paid Paid Paid Events
...
Free
Experience Paid/Free
CRM (customers, fans, followers, ...)
donderdag 26 mei 2011 6
8. May 2010: Facebook has +650.000.000 members
They are planning to reach 1 billion members by 2012
That’s +650K users EVERY DAY!
There are 4.5 million users in Belgium.
donderdag 26 mei 2011 8
12. Main access to social media will be
via mobile devices.
donderdag 26 mei 2011 12
13. 300
225
In Q4 2010 7,3% of all PC’s sold globally, where iPads ...
(source: IDC). 150
By 2014 almost 500.000.000 tablets will be sold.
75
Apple will continue to dominate the market for the next
coming years. 0
2010 2011 2012 2013 2014
donderdag 26 mei 2011 13
15. • a digital consulting company, working for
European clients
• founded in 2009 by Jo Caudron
• our mission is to help find a new balance
between the certainties of your traditional
business and the opportunities of innovations
in (digital) media
• our scope is everything in the digital space, with
focus on social, mobile, tablets, location,
connected TV, new radio, ...
• We work for large European clients
donderdag 26 mei 2011 15
16. ... watch (trends)
... develop digital strategies
... conceptualize great ideas
... define functional details
... implement Social Media teams & ownerships
... roll-out tools for monitoring & conversation
We ... ... introduce rules, policies & guidelines
... train & coach your teams
... help you find implementation partners
... follow-up project development
... start, monitor & manage the conversation for you
... start again
donderdag 26 mei 2011 16
17. Start
1 AWARENESS
Strategy & Concepts
Mobile Strategy
2 DIGITAL STRATEGY
Social Media Strategy
Inbound (listen) /Outbound (talk)
3 CONCEPTS Destinations / Streams
Fix / Mobile
Our
Approach FUNCTIONAL
REQUIREMENTS
SOCIAL MEDIA PLAN
- people & teams
Details (site, portal, apps, - tools (monitoring &
4 channels, ...) conversation)
- policies & guidelines
- training & coaching
RFP ASSISTANCE
Next
5 DEVELOPMENT
follow-up
CONVERSATION MNGT
day2day, guidance, follow-up
donderdag 26 mei 2011 17
23. Our Team
Dear Media has a
small but dedicated
team of experienced
experts.
When needed we
complement our team
Dado with skilled freelancers
Van and external partners.
Florence
Peteghem
Jo Pérès
Caudron
donderdag 26 mei 2011 23
24. • Founding Partner of Dear Media (www.dearmedia.be)
• Active in interactive since 1993 as (co-)founder of Dear Media, ONE
Agency, theOriginals, tvAgency, xCA, The Reference, ...)
• Media thinker, innovator & strategist
• Interested in all things digital, social & mobile, new media & connected
TV
• Consultant, Entrepreneur, Speaker, Writer
• Vice-President IAB Belgium
• Contact
• jo@dearmedia.be
Jo • http://jocaudron.me (for the personal stuff)
Caudron • http://www.linkedin.com/in/jocaudron (for the business stuff)
• www.twitter.com/jcaudron (for my technology newsfeed)
donderdag 26 mei 2011 24
25. • Studied Communication Sciences and Applied Information Technologies
at Ghent University
• Strategic consultant at Dear Media, a full service consultancy company,
committed to preparing companies for the way ahead and the exciting
future to come
• Previously at InSites Consulting as senior consultant
• Congress Committee Member at Stichting Marketing
• Guest lecturer & keynote speaker: @ Vlerick International Business
Dado School @ EMLYON European Business School @ Mercator Academy @
Van Peteghem IAB Academy @ Internet Marketing School
• Contact
• dado@dearmedia.be
• twitter: @dadovanpeteghem
• http://be.linkedin.com/in/dadovanpeteghem
Avid blogger on: dadovanpeteghem.com
donderdag 26 mei 2011 25
26. • Studied Marketing & Communication in Ghent
• Strategic Consultant at Dear Media, a full service consultancy
company
• Focus on customer centric concept development
• Previously at ONE Agency and The Reference
• 15 years of experience in digital agencies and consulting companies
• Contact
• florence@dearmedia.be
Florence
Pérès
donderdag 26 mei 2011 26
28. DearMedia in the (online) Media
• Frequent interventions in Terzake (newsshow in Canvas TV by VRT)
• Frequent interventions in national radio (Radio1)
http://video.canvas.be/social-
media-for-dummies
donderdag 26 mei 2011 28
30. DearMedia in the (online) Media
http://www.youtube.com/watch? http://www.youtube.com/watch?
v=Vm7IODwCNeg v=IwBzX7VoAtE&feature=related
donderdag 26 mei 2011 30