1. OTT (over the top) streaming is the future of TV as consumers spend more time with digital media platforms and streaming devices. 2. There are 3 key reasons for OTT's rise: 1) growing media consumption and appetite for data drives more digital platform usage, 2) video elicits stronger emotions than text due to motion, and 3) mobile and digital platforms are how consumers access and control content. 3) To succeed in this new landscape, companies must understand users' data metabolism, offer engaging emotional content, and leverage automation to monetize the extra hour of consumer attention on digital platforms.

1. Ambika
Nigam
BLOOMBERG MEDIA
Digiday: May 17, 2017

2. THE FUTURE OF TV
IS OTT

3. IT'S NOT TV, IT'S TV
CONNECTED TO THE
INTERNET

4. THE WHAT
about OTT
11 HRS OF MEDIA
A DAY
$80B FROM TV
TO OTT
50% OF CONSUMERS
HAVE A STREAMING
DEVICE

5. 3 REASONS
WHY

6. 1.
OUR DATA
METABOLISM
IS HIGH

7. +1 HR
of media consumption
everyday
GROWING
100%
additional
consumption coming
from digital platforms

8. 60,000 X
O U R B R A I N S P R O C E S S V I D E O
F A S T E R T H A N T E X T

9. 1.
OUR DATA
METABOLISM
IS HIGH
THE RIGHT AMOUNT OF
DATA CAN INCREASE THE
APPETITE FOR YOUR
BRAND AND BUSINESS

10. WHAT IS YOUR DATA BREAKEVEN
POINT THAT SATISFIES BOTH YOUR
USERS AND BUSINESS MODEL?
Provocation

11. 2.
MOTION
ELICITS
EMOTION

12. VIDEO CREATES
EMPATHY

13. EMOTION
IS
EXPRESSION

14. 2.
MOTION
ELICITS
EMOTION
MOTION ATTRACTS USERS
AND SOLIDIFIES
ENGAGEMENT

15. WHAT EMOTIONAL LAYER DO YOU
OFFER USERS AND ADVERTISERS
TO COMMAND A PREMIUM?
Provocation

16. 3.
DIGITAL
PLATFORMS
ARE THE
LICENSE TO
DRIVE

17. 72%of adults have used an on demand service

18. MOBILE IS FOR
MICRO AND MACRO
MOMENTS
4 0 % O F Y O U T U B E A N D
N E T F L I X C O N S U M P T I O N I S
M O B I L E

19. 3.
DIGITAL
PLATFORMS
ARE THE
LICENSE TO
DRIVE
AUTOMATION WILL
FUNDAMENTALLY ALTER
HOW WE CONTROL AND
CONSUME CONTENT

20. IF YOU HAD AN EXTRA HOUR
OF CONSUMER ATTENTION HOW YOU
SPEND AND MONETIZE IT
DIFFERENTLY?
Provocation

21. 3 REASONS
WHY
1. High data metabolism
+
2. Motion drives emotion
+
3. Digital is the license to
drive
=
Business Model
Premium Content
Platform

22. Bloomberg
Media
Twitter+Bloomberg 24/7
breaking news network
Apple TV
Data
Dashboard
Cross platform continuous client

23. THANK
YOU!
AMBIKA NIGAM
@biksy2k
anigam27@bloomberg.net