Slides from Dr. Farris Timimi's presentation in Mayo Clinic's Social Media Residency Program. For more information on Social Media Residency go to http://network.socialmedia.mayoclinic.org/
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
Understanding the patient and creating a personalized experience is going to be key to a successful 21st Century medical practice. In this webinar, we'll look at the various types of patients you see in your practice and how they impact your success. We'll discuss each different patient profile and then dive into how you can better serve these patient. How important are customer service, digital tools, and the quality of care to each of these types of patients? Plus, how can technology help and hurt your reputation with patients? We'll also look at how MACRA and changing reimbursement models are impacting how your practice needs to approach each of these patients.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Impact of social media on patient information, networking and communicationInnovation Agency
Dr Cristina Vasilica describes the award winning social media project for the Greater Manchester Kidney Information Network, at the Innovation Agency's #EngageWell event.
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
Understanding the patient and creating a personalized experience is going to be key to a successful 21st Century medical practice. In this webinar, we'll look at the various types of patients you see in your practice and how they impact your success. We'll discuss each different patient profile and then dive into how you can better serve these patient. How important are customer service, digital tools, and the quality of care to each of these types of patients? Plus, how can technology help and hurt your reputation with patients? We'll also look at how MACRA and changing reimbursement models are impacting how your practice needs to approach each of these patients.
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Impact of social media on patient information, networking and communicationInnovation Agency
Dr Cristina Vasilica describes the award winning social media project for the Greater Manchester Kidney Information Network, at the Innovation Agency's #EngageWell event.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
Draws on the RCGP Social Media Highway Code, the IMO Position Paper on Social Media and the Nursing and Midwifery Code to the Use of Social Networking Sites.
This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
What can the mental health sector learn from business blogging?Engage Comms Ltd
Blogging workshop at Leeds Mind's social media surgery 19 Sept 2012. Aimed at mental health practitioners, researchers and patients, the presentation looks at what the sector can learn from business blogging.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
Draws on the RCGP Social Media Highway Code, the IMO Position Paper on Social Media and the Nursing and Midwifery Code to the Use of Social Networking Sites.
This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
In this paper, we present a best practices from around the country in using digital tools to connect with referring physicians. When used appropriately, digital tools can configured and applied to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
What can the mental health sector learn from business blogging?Engage Comms Ltd
Blogging workshop at Leeds Mind's social media surgery 19 Sept 2012. Aimed at mental health practitioners, researchers and patients, the presentation looks at what the sector can learn from business blogging.
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
Brochure for the SiriusT instrument from Sirius Analytical. A highly automated platform for measurement of pKa, logP, logD, solubility and Dissolution.
Professionalism and health care social mediaFarris Timimi
Social media has the capacity to engage our patients where they are-in social media platforms. Yet all too often we let risk averse behavior prevent our participation and engagement. This provides an apt overview of the moral obligation and benefits of meeting our patients where they are, engaging them in a professional fashion and an overview of the risks and profound benefits heralded by health care social media.
Master chef in healthcare- integrating social media - @DrNic1Nick van Terheyden
Social Media is rapidly becoming an integral part of our lives. Despite the pervasive nature of the communication channel healthcare remains a technology laggard. This presentation will offer insights to help understand why they should join the community,
The Case for Social Media in ProfessionalismLee Aase
Slides for my August 19, 2014 presentation at the #TTHC2014 CME conference at Mayo Clinic - "Sustaining Trust in a Technology-Driven Health Care World"
My presentation at the IA Summit on research with young breast cancer patients in London.
The aim was to identify their information seeking patterns, circles of support and the way they communicate.
Building Support for an Integrated Approach to Internet StrategyAaron Watkins
Presented at Connective DX Healthcare Executive Forum, this deck shares insight on building support as an organization's internal digital strategist.
The session was recorded and the audio released on the Healthcare IT Marketer's podcast. Listen here: http://ulteradigital.com/wp/diving-deeper-into-the-new-healthcare-consumer-experience/
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
Summary from the very first Capital C event held at Impact Hub Kings Cross on Saturday 29th November.
Capital C is a collaboration to improve cancer care for the people of London hosted by Macmillan Cancer Support and Swarm. The goal for the group is to put patient's voice at the heart of a long-term strategy to improve patient experience in London.
How to Convert Unknown Consumers into Patients Using Social MediaPerficient, Inc.
While patient engagement has been historically low, healthcare is transforming into a consumer-based industry. To meet these challenges, healthcare organizations need to rethink consumer engagement. Join us as we use real patient stories to help you:
Demonstrate a trusted and authentic voice using many-to-many digital communication tools
Identify important target markets and their preferred communication style
Attract unknown consumers to your organization's digital front door using content and social media
Understand the four important online conversion tools that transform unknown consumers
Influence behavior to improve consumer health and drive down costs
The mismatch between information that people need and what we provide them withCILIP
Jane Fox (Programme Manager – The Information Standard, NHS England) and Jonathan Berry's (National Policy Lead – Health Literacy, NHS England) presentation at the CILIP 2017 Conference in Manchester #CILIPConf17
This session will be an interactive workshop session to explore the mismatch between the information that is produced in health and care and the level at which the target audience need it to be. The session will share real life examples of the problems, share good practice and introduce tools and techniques to help drive up not only the quality but the functionality of information for the public. Whether you commission, produce or want to be able to signpost to good quality information this session will equip you with what you need to know and what’s out there to help you. Although based on experiences in health and care information this will be of relevance to anyone that relies on consumer information that people can not only understand but also act on.
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
Making Doctor Google Work For You: Managing Digital Reputation on Social, Web...Mayo Clinic
Presentation by Hugh Stephens, Professional Communicator and Marketer at the 2016 #MCSMN Member Meeting.
This presentation will explore best practices for managing reputation as it sprawls across the web in places you control and places you can't.
Using Social Media to Transform #MedED InfluenceMayo Clinic
Presentation by Red A. Omary, MD, MS, Chair of Radiology at Vanderbilt University Medical Center, at the 2016 #MCSMN Member Meeting.
How do you mobilize a team of academic physicians to embrace social media to expand the influence of their department? Vanderbilt Radiology did it with a clear objective and expectations, a safe environment for learning, optimizing doctors' competitive nature, and leadership by example. Within months, many faculty and residents became active on Twitter and the team expanded to Periscope and Instagram. Impact on academics has been profound, with several research studies under way.
Online Activation: Read, Connect and Share in 15 Minutes a DayMayo Clinic
Presentation by Greg Matthews, Creator of MDigital Life and a Managing Direct at W2O Group, at the 2016 #MCSMN Member Meeting.
Greg Matthews presents his three-part model for online activation - Read, Connect, and Share. Learn how to create a meaningful online presence in only 15 minutes per day.
Hit Me With Your Best Shot: Managing Social Media With Little or No StaffMayo Clinic
Presentation by Ben Forstie, Social Media Analyst at Northern Arizona Healthcare, Carol Vassar, Social Media Strategist at Hartford HealthCare, and Susan Woolner, Neuroscience Patient Support and Community Manager at Mercy Health Hauenstein Neurosciences at the 2016 #MCSMN Member Meeting.
Our panel of experts field questions about how to manage social media with a small team - or even by yourself.
Mayo Clinic Connect - From Ghost Town to Bustling CommunityMayo Clinic
Presentation by Colleen Young, Community Direct of Mayo Clinic Connect, and Cynthia Elliott, Senior Marketing Specialist at Mayo Clinic, at the 2016 #MCSMN Member Meeting.
This case study presents Mayo Clinic's online community, Mayo Clinic Connect - then and now. Learn about the benefits of slow growth, high activity and proven techniques that ensure the sustained success of an online patient community.
Presentation by Andy Sernovitz, CEO SocialMedia.org Health, at the 2016 #MCSMN Member Meeting.
Social media is so much more than another marketing technique. Any organization that appreciates and engages in social media is forever changed for the better - to become more open, honest, transparent, and kind.
12 Steps to Claiming and Completing Your Doximity ProfileMayo Clinic
This slide presentation by Mayo Clinic Cardiologist Farris Timimi, M.D. takes physicians step-by-step through the process of claiming and completing their profiles on Doximity.
Slides from the presentation Makala Johnson and Elizabeth Harty delivered on Wednesday, May 14, 2014 as part of Social Media Grand Rounds at Mayo Clinic.
Converting Your Slidecasts to YouTube VideosMayo Clinic
Slideshare has discontinued slidecasts. Here's an example of how to retrieve the content and convert it to a YouTube video. This module is part of the curriculum for the Mayo Clinic Center for Social Media.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
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MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
The POPPY STUDY (Preconception to post-partum cardiovascular function in prim...
EPL 101: Health Care Social Media and Professionalism
1. Farris Timimi, MD
Medical Director, Mayo Clinic Center for Social Media
Health Care Social Media and
Professionalism
2. Agenda
• What is professionalism?
• Is part of being professional being online?
• Are online rules the same as offline rules?
• Know the risks-know how it to avoid them
• Key elements of professionalism in health care
social media
3. Subtext
• This is how people communicate
• All of your employees are already involved in
social media-and your blocking won’t work
• All of our patients are involved in social media
• Use of your human bandwidth can either be an
asset or a liability-the line crossed is defined by
orientation and training
5. Heart and Soul of Medical Care
• Professionalism means safe care
• Health care is delivered by teams who need to
communicate well, honestly, respectfully,
confidentiality and responsibly
• That team includes all of us in health care-including
patients and their families
6. How is being online part of professionalism?
• Unique moment in history-two overlapping trends
• Information overload at the same time as evolving
information transparency
• Less daily time for direct patient care at the same
time as more time spent online
7. Information Overload
• PubMed-22 million citations, one new/min
• Over 200 Cardiology journals
• 486 cardiology guidelines
• More and more knowledge is being made available
online and in a transparent fashion
10. Time, the most precious commodity…
JONA, 39, 6:266-275
Direct Care-20%
Documentation-35%
Medication-17% Care Coordination-21%
Assessment/
Vitals-7%
11. Where are our patients…Online
• Time online in social networking represents 110
billion minutes worldwide
• One in four minutes spent online is spent in social
platforms
• The three most common online activities are e-mail,
Internet search and health care information
12. Why we need to be online
• Is it any wonder that the majority of us have sought
knowledge and support online?
• The value of that conversation is purely dependent
on two factors: access to the conversation and the
quality of the knowledge shared
13. Why we need to be online
• Yet, all too often, we in health care are absent from
that conversation
•“Don’t want to be sued!”
•“Who will pay for my time online?”
•“What about HIPAA?”
14.
15. The Impact of Silence:
Vaccine Hesitancy
• Efficiency
•Each discussion averages 5-10 mins
•By 24 months, 14 vaccines over 8 visits
•80% of primary care providers report 1 vaccine
refusal/month; 8% of providers report 1 in 10
parents refused vaccine
• Liability
•Several law suits brought by parents whose
children suffered from vaccine refusal
16. Vaccine Hesitancy
•Health Care
•14 years since Wakefield, dramatic drop in MMR
in EU with a marked increase in measles and
mumps
•EU-2011-major measles outbreak in 33
countries, to include 10,000 in France alone
17. Is part of being professional being online?
• We must partner with patients in content creation,
curation and decision making
• Leverage the content, leverage the conversation,
leverage the good
18.
19. National Survey of State Medical Boards
• 71% of boards responded
• 92% of boards reported at least 1 online violation
• Most common: inappropriate patient communication
online, Internet prescribing without an established
clinical relationship and misrepresenting credentials
online
• In total, these transgressions represented a
relatively small percentage of the total board actions
in the FSMB database
20. Professionalism and Social Media
• Social Media Tools do not cause professionalism
violations
• They leverage behavior and errors to a larger
audience
• By doing so, they “educate” a larger audience of
transgressions
22. Social Media and Professionalism
• Online behavior should seamlessly merge with
offline behavior
• Social Media can highlight professional lapses
• But it can also empower our mission in domains of
practice, research and education
• Social Media can facilitate a professional culture
23. Professionalism and Social Media
• Before you take the leap
•Develop/Review your organizational social media
policy guide
•Define your opportunity and operational goals
•Remember you represent your organization as well
as yourself
•Know and review your privacy settings
24. Professionalism and Social Media
• After the plunge
•Be real
•Be professional
•Be respectful
•Learn the rules of the road before driving
•Just like a good marriage, you will be judged more
by how you listen then what you say
25. Professionalism and Social Media
• After the plunge
•Foresee and count to 3
•1-Who is your audience?
•2-Is this appropriate for all ages?
•3-Am I adding value to the ongoing
conversation?
26. General Concepts
• Unless it is still in the cache, you can’t put it in the
trash
• Always surmises that HIPAA applies
• Speak on your behalf, not that of staff
• Anonymity is really gimmicky
• If you chat about your company, identify abundantly
27. General Concepts
• Don’t endorse as a matter of course
• Supervisors: Don’t initiate an employee friend
request at your own behest
• Separate your circle of friends from patients you
mend
• Corporate logo in your username is a no-go
• Adding a disclaimer is probably saner
• Don’t practice on the Internet, regardless of your
good intent
28. Remember
• Errors will occur
• Develop a social media policy
• Provide orientation and training
• If a mistake happens, remember it is one game in a
season
29. Professionalism and Social Media
• Don’t Lie, Don’t Pry
• Don’t Cheat, Can’t Delete
• Don’t Steal, Don’t Reveal
30. For Further Interaction:
• @FarrisTimimi on Twitter
• timimi.farris@mayo.edu
• http://socialmedia.mayoclinic.org
• http://pinterest.com/farristimimi
• https://www.facebook.com/MayoClinic