The document discusses using social networks to help prevent childhood obesity. It notes that childhood obesity rates have doubled or tripled in most countries over the past 30 years. Social networks can help educate the public, reach large audiences, strengthen support networks, and mobilize key actors. Objectives include facilitating the dissemination of health information through social networks. Research is needed to identify influential online figures to engage and help spread information. Messages should be clear, concise, relevant and call people to action. Social networks allow two-way communication and participation in health.
Crash course given for Lupus Europe in the Convention held in Helsinki in September 2014 to explain why it is so important that patient associations are into social media (Twitter, Facebook, etc.) and all what they can achieve by being social.
You may find more information and reports for this event at http://www.lupus-europe.org/activities/conventions/helsinki-2014/programme/session-details/article/leraning-about-social-media
This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
Crash course given for Lupus Europe in the Convention held in Helsinki in September 2014 to explain why it is so important that patient associations are into social media (Twitter, Facebook, etc.) and all what they can achieve by being social.
You may find more information and reports for this event at http://www.lupus-europe.org/activities/conventions/helsinki-2014/programme/session-details/article/leraning-about-social-media
This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social media & quality of news and informationpriyangan
My name is Priyangan Antony and this is a small slideshow to show how social media had an impact on the quality of news and information. I hope everyone enjoy it, and please feel free to correct for this is merely my opinion.
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social media & quality of news and informationpriyangan
My name is Priyangan Antony and this is a small slideshow to show how social media had an impact on the quality of news and information. I hope everyone enjoy it, and please feel free to correct for this is merely my opinion.
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
Social Media - A Connected Way of Life: Lessons from using social media to ad...Sarah Amani
The role of social media in enhancing connection and communities has been under question for some time. Using several case studies, a case is made to improve the digital literacy and social media capabilities of healthcare staff in order to amplify their effect and impact.
Master chef in healthcare- integrating social media - @DrNic1Nick van Terheyden
Social Media is rapidly becoming an integral part of our lives. Despite the pervasive nature of the communication channel healthcare remains a technology laggard. This presentation will offer insights to help understand why they should join the community,
Why invest into infodemic management in health emergenciesTina Purnat
A lecture discussing the challenge of health misinformation and information ecosystem in public health, how this impacts demand promotion in health, and how this then relates to responding to misinformation and infodemics in health emergencies. Appended with lots of tools, guidance and resources for people who want to do more reading.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
The Use of Social Networks in the prevention of childhood obesity
1. Using social networks in the
prevention of childhood obesity
Romina Cialdella
Communication Specialist at PAHO/WHO
eHealth workshop at the
Pan American Conference on Obesity, with
special attention on childhood obesity
Aruba - June 14, 2012
2. What we already know about #Obesity
Trends in childhood obesity
keep going up
Rates have doubled or even
tripled in most countries over
the past 30 years
Obesity is a factor of a larger
issue: the NCDs epidemic
3. The Challenge
• Tackling this epidemic demands a multisectoral
approach… in other words, we need everybody’s help!
• Increasing the need to:
– Educate the public and share health information;
– Reach and engage large and diverse audiences;
– Strengthen support networks;
– Mobilize key social actors;
– Exchange knowledge and promote technical cooperation;
– and much more
4. eHealth can help
What is eHealth??
The use of information and communication
technologies (ICTs) in support of health
7. eHealth
eHealth Strategy and Plan of Action
for the Americas
Objective 4.3: Facilitate the dissemination,
communication, and widespread distribution of health
information, with emphasis on emergencies, through
social networks.
8. Social Networks: #DidYouKnow?
Facebook connects 341Million+
people in the Americas
Twitter connects 114M+ in the
world, 24M+ in the Region
841 million on Facebook worldwide
*Data from SocialBakers.com
9. Social Networks: #DidYouKnow?
Medscape connects more than
100,000 health practitioners
PatientsLikeMe connects 100,000+ members.
Finding and connecting with patients like them, members
share information and personal experiences, gain social
support, learn first-hand about ways to cope & manage.
10. Where do we start? Set objectives
• Through the use of social
networks…
– Educate the public and
share health information;
– Reach and engage large
and diverse audiences;
– Strengthen support
networks;
– Mobilize key social actors;
11. Where do we start: Research
• To make the information go viral …
– Build a network of key actors in the virtual realm
– Who is on your side, who can help you?
• Online Community Influencers:
– Who is contributing most to the conversations?
– Which social networks are they using?
– What are they saying?
– What is their influence? Do they have a strong
following and/or readership? Are others helping
distribute their content?
12. Where do we start with:
Twitter is an online social
networking service that
enables its users to send
and read text-based posts
of up to 140 characters.
13. Where do we start with:
Building a Network: Who to Follow? Just a few examples
• Ministries of health • Campaigns
• News Media • Partners/Donors
• Public Figures • Experts
15. Where do we start with:
Lists and Directories
• Wefollow.com
• Followerwonk.com
• Twellow.com
• Listorious.com
• Symplur.com
• And many more…
Example of a listing in a directory:
16. Where do we start with:
Engage: Why? How?
• To build a relationships with 1. Follow them
opinion leaders, experts, 2. RT (retweet)
social actors, etc 3. @Reply
4. DM (direct message)
• Team up so they can
disseminate health 5. Email, face-to-face social
information (RT) and help you networking
reach larger audiences
• Get their feedback, exchange
knowledge, share experiences
22. Who do we want to reach?
• In the case of PAHO:
– Patients and Caregivers
– Health professionals
– Partnering organizations
and institutions
– Academia
– Social actors
– and many more…
23. Who do we want to reach?
• Patients
– ¼ of Americans diagnosed with chronic illnesses
use the Internet to find people with similar health
concerns*
– They go online to share their experiences with
others, learn more about their illness and
exchange health information, seek advice to cope
with difficulties, and find support groups
* According to a Pew research study
24. Who do we want to reach?
• Caregivers
– 88% of caregivers who have access to the Internet
look for health information online*
• Social Actors
– Of the people using the Internet, 80% of them
participate in voluntary groups or organization, and
are more likely than others to be politically involved
and civically engaged
– They can help to make a change and influence others
to join the fight
*According to a Pew Research study
25. Now let´s begin to share:
• Messages should be:
– Clear, Concise, Concrete
– Plain language
– Active Voice
– Relevant, useful,
interesting
– Action oriented
– Friendly, engaging tone
– Call for attention
– Tie messages to specific
products or services
26. Now let´s begin to share:
Audio/Visual Materials
Tied to product
Call to Action to social actors
28. Don´t forget to listen
• Social Networks provide the
opportunity to listen to the
citizens and allow them to
participate individually and
collectively in the planning
and implementation of their
healthcare (Alma-Ata)
• Social networks allow for
two-way communication and
improved interaction through
innovative technologies
29. eHealth PAHO Portal
• To learn more about eHealth projects in the Region,
visit the eHealth portal at:
– http://www.paho.org/ICT4Health
• You will find:
– eHealth Strategy and Plan of Action for the Americas
– Resources and important documentation
– News, interviews with experts in the Region
30. The use of social networks
in the prevention of childhood obesity
Romina Cialdella
eHealth Communication Specialist
Pan American Health Organization/WHO
Cialdelr@paho.org @RominaCialdella