Why social media is important in healthcare

NHS England New Care Models director of comms Antony Tiernan speaks at the Innovation Agency's #EngageWell event.

Social Media

Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS
Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS
New care models
Setting the scene – why social media is
important in healthcare and top tips for
using it
Antony Tiernan
Director of Engagement and Communications
@AntonyTiernan 13 December 16

Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS
Integrated primary and acute
care systems
Multispecialty community
providers
Enhanced health in care homes
Urgent and emergency care
Acute care collaboration
5 new models of care with a total of 50 vanguards:
9
14
6
8
13
50 vanguards selected
2

Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS
Addressing the key enablers of transformation
Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS
3
1.
Designing new
care models
2.
Evaluation and
metrics
3.
Integrated
commissioning and
provision
4. Governance,
accountability
and provider
regulation
5. Empowering
patients and
communities
6. Harnessing
technology
7.
Workforce
redesign
8.
Local leadership
and delivery
9. Communications
and engagement

Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS

13
Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS
Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS 13
More details can be found on the
NHS England website:
www.england.nhs.uk/vanguards
Or join the conversation on Twitter
using the hashtag:
#futureNHS
Further information…

Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS
The NHS Five Year Forward View sets out a vision for the future
of the NHS.
It was developed by the partner organisations that deliver and
oversee health and care services including:
• NHS England
• Care Quality Commission
• Health Education England
• Monitor
• The National Institute for Health and Care Excellence
• Public Health England
Our values: clinical engagement, patient involvement, local ownership, national support
www.england.nhs.uk/vanguards #futureNHS 14

This document analyzes user engagement and post performance on the Facebook walls of 153 public health organizations from 2006 to 2015 using machine learning techniques. The analysis shows an increasing trend in user engagement with health posts over time. Photo posts received the highest engagement while link posts received medium engagement. Clustering the data identified that photo and link posts were most favorable for high and medium user engagement respectively.

Use of digital to engage patients and providers

The document summarizes a presentation on using digital technologies and social media in healthcare. It discusses trends in US hospitals adopting technologies like connected health and patient portals. It also reviews literature on best practices for social media use in hospitals and interviews hospital communications experts. Key challenges discussed are leveraging social media to its full potential for patient engagement and clinical uses while ensuring privacy and developing appropriate strategies and resources.

Multiprofessional social media communities: improving health and care

Why should healthcare professionals care about social media?

Social media is important for health professionals to engage with because it can: 1) Improve health outcomes, increase value for money spent on health, and boost economic growth by spreading innovation more widely. 2) Many people now get news and information from social media on their phones, rather than traditional media. 3) The majority of people in the UK have social media accounts and many would prefer to engage with healthcare organizations through social media over visiting in person.

Bringing the Social Media Revolution to Health Care (and Denmark)

10 years of doctors social networks: What have we learnt? What can we expect?

Len Starnes

Using Social Media for Outreach and Engagement in Latino Communities

Social Media and Your Hospital: Impacts and Opportunities

Jessika Phillips | NOW Marketing Group

This document discusses the opportunities and impacts of social media for hospitals. It provides examples of how Mayo Clinic has used social media to enhance its brand and drive demand. Specifically, it discusses how Mayo Clinic has leveraged platforms like Facebook, YouTube, and Twitter to amplify word-of-mouth marketing, share expertise, improve the patient experience, and provide education and support. It also describes how Mayo Clinic uses live video streaming to broadcast content globally and engage audiences. The document encourages other hospitals to utilize the Mayo Clinic Social Media Network for resources on effectively applying social media.

1) The document summarizes Lee Aase's presentation on bringing social media to health care. It discusses Mayo Clinic's history with social media beginning with a podcast in 2005 and expanding to platforms like Facebook, Twitter, and YouTube. 2) It outlines 37 theses on social media's role and impact in health care, arguing that social media can transform health care, drive productivity, and that engagement is important and beneficial for patients. 3) It highlights some of Mayo Clinic's social media successes, like a viral video of elderly patients playing piano that generated millions of online views and national television coverage.

Healthcare guide to Social Media Marketing

Today's healthcare marketing requires both offline and online strategies to meet the increasing number of engaged patients searching for healthcare information online. Websites must focus on user experience through responsive design, resource centers, clear information, and lead capture. Blogging on a healthcare provider's website can drive traffic and referrals. Social media, like Twitter, is also used by many physicians, while local directory listings remain important. An effective social media strategy involves consistency, engaging with others, adding value, and monitoring effectiveness. The key questions for healthcare marketers are whether they are providing readily available answers for patients and doing enough to market their facilities.

Patient empowerment through social media

e-Patient Dave deBronkart

3 Healthcare Users Who Get Pinterest Right...And What They Can Teach You

Marie Ennis-O'Connor

Three healthcare users who effectively use Pinterest are highlighted: 1) Dr. Matthew Katz shares videos along with comments to explain medical procedures to followers. 2) WEGO Health invites other users and guest pinners to contribute their own images to boards to engage the community. 3) The Cleveland Clinic uses infographics and data charts to cut through social media clutter with visually interesting content.

Across the Great Divide: Professional use of social media by Canadian and U....

This document compares statistics on social media use by physicians in Canada and the United States and explores potential reasons for the differences. A 2014 survey of over 10,000 Canadian physicians found low rates of use of social media platforms like LinkedIn, Facebook, YouTube, blogs and Twitter for professional purposes, ranging from 3.6% to 8.5%. In contrast, a U.S. source claims that two-thirds of American doctors use social media professionally. The document hypothesizes that the great divide in usage could be due to actual behavioral differences between physicians in the two countries or differences in the survey methodologies employed.

Social media use for patient empowerment

Jessica Chapman, MD

Cebu3

Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...

Nisha Cooch, PhD

“Smart IT must accommodate, preserve, and uplift interpersonal relationships in health care.” -Michael Weiner, MD, MPH & Paul Biondich, MD The physician-patient relationship is an important but often overlooked contributor to patient health. Impressively, a good physician-patient relationship is just as important to health outcomes as the use of well-established medical interventions. It is therefore critical that physicians and patients alike commit to the development of this important connection and explore opportunities to strengthen it. In this presentation, I discuss what contributes to a healthy physician-patient relationship, concerns about how technology may threaten it, and how to best leverage technology to improve it.

Survey of use of social media for chronic disease management

Andrea Borondy Kitts

Social Media: Its Impact in a Changing Health Care Environment

Rush University Medical Center: Optimizing health and wellness content for so...

SocialMedia.org Health

Social Media in Medical Education Presentation April 2016

Azeem Majeed

Writing in medicine - How to Capture an audience: Editorials, letters, blogs and social media Professor Azeem Majeed, Department of Primary Care and Public Health, Imperial College London Social media differentiates itself from more traditional forms of media by its immediacy and its focus on social interaction. Websites and online forums allow users to share information through interactive electronic exchanges. Many businesses now incorporate social media into their marketing strategies to deliver key messages, advertise services or improve communication with clients. The NHS, doctors and health professionals have been slower to take up the use of social media but we are now also now seeing increased use of social media in the health sector. In this interactive workshop, I will discuss how health professionals can use social media to get their messages across to patients, and also the use of social media in education and campaigning. I will also discuss writing for traditional medical journals with a focus on publications such as editorials, commentaries, letters and clinical discussions.

#SMhealth - Social media and healthcare experience

jwon0919

The document discusses how social media has changed healthcare communication. It notes that while doctors remain the primary source of health information, online resources and peer advice are also significant. Around a quarter of social media users follow friends' health updates or experiences. Most hospitals have Twitter accounts and doctors are increasingly using social media to interact with patients. Key social media channels in healthcare include Facebook, Twitter, and hashtags like #HCSM. While social media use in healthcare is growing in South Korea, it remains in early stages compared to the US. The future of social media in healthcare will focus more on patient-centered content and connections, though legal issues around privacy need further discussion.

Mayo Clinic Emeriti Staff Tech Talk

Understanding Patients: The Secret to a Thriving 21st Century Medical Practice

Kareo

This webinar discussed how medical practices can better engage patients in the 21st century using technology and a patient-centered approach. It covered how patients now demand more control over their healthcare due to access to information and desire for convenience. The webinar also presented different types of patient personas and how their needs and preferences vary. Technologies like patient portals, secure text messaging, social media, and chatbots were examined as ways practices can better engage and communicate with patients. Finally, the webinar described how the Kareo platform can help practices implement these engagement strategies through features like the patient portal and messaging tools.

British dietetic conference london 2013

Ann Gates

This document discusses using social media to promote a professional business in the health field. It provides information on popular social media platforms like Facebook, Twitter, and YouTube and their large user bases. The document advocates for using social media to increase the reach of health and safety information, engage with the public, and promote expertise. While social media provides benefits like wider networks and access to information, it also poses risks like loss of privacy and perceived unprofessional behavior. The document concludes by providing tips for using social media and examples of how social media can influence health behaviors on a large scale.

Social Media In Healthcare: Coming of Age

This document summarizes a presentation about the role of social media in healthcare given by Lee Aase from the Mayo Clinic Social Media Network. The presentation discusses how social media has become an important part of Mayo Clinic's operations and patient outreach over time. It also highlights two Canadian collaborations, including developing an online social media curriculum with Hootsuite and hiring a community director. The presentation promotes the Mayo Clinic Social Media Network as a resource for healthcare professionals to learn best practices in using social media.

Skill Sets and Mindset: Keys to Success in Rapidly Changing Times

Lee Aase discusses 7 principles for success in rapidly changing times: 1. Extrapolating trends is the best way to predict the future. 2. Improbable events will have outsized influence. 3. Having a growth mindset matters more than specific skill sets. 4. A growth mindset creates flexibility to learn new skills. 5. Analogical thinking helps promote new ideas. 6. Develop a balanced risk profile. 7. Continually pursue personal and professional growth.

Become a Better Engineer Through Writing

Intuit Inc.

Booz Allen Hamilton Facebook Contest Rules

Booz Allen Hamilton

Beginning on June 10, 2014 and ending on October 29, 2014 Booz Allen Hamilton will post content related to its sponsorship of the Degas/Cassatt exhibition displayed at the National Gallery of Art via Booz Allen’s Facebook page. Eligible Facebook users who “like” these posts will be entered to win various prizes in monthly random drawings from among eligible entries received (for alternative method of entry please see rules).

Entrepreneurial Engineering

bdonaldson

The document discusses organizational alignment and entrepreneurial engineering. It covers the stages an organization goes through from the beginning as an entrepreneurial idea to growing and multiplying. As the organization expands, it discusses keeping promises by making sales, providing engineering support, and other services to prospects and customers. The document also notes that constant reorganization can create confusion and inefficiency while giving the illusion of progress, quoting Gaius Petronius. It suggests there are other options beyond reorganization.

3 d pie chart circular puzzle with hole in center process stages 11 style 3 p...

SlideTeam.net

What's hot

Georgia HIT Summit Keynote

Jessika Phillips | NOW Marketing Group

Healthcare guide to Social Media Marketing

Patient empowerment through social media

e-Patient Dave deBronkart

3 Healthcare Users Who Get Pinterest Right...And What They Can Teach You

Marie Ennis-O'Connor

Across the Great Divide: Professional use of social media by Canadian and U....

Social media use for patient empowerment

Jessica Chapman, MD

Cebu3

Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...

Nisha Cooch, PhD

Survey of use of social media for chronic disease management

Andrea Borondy Kitts

Social Media: Its Impact in a Changing Health Care Environment

Rush University Medical Center: Optimizing health and wellness content for so...

SocialMedia.org Health

Social Media in Medical Education Presentation April 2016

Azeem Majeed

#SMhealth - Social media and healthcare experience

jwon0919

Mayo Clinic Emeriti Staff Tech Talk

Understanding Patients: The Secret to a Thriving 21st Century Medical Practice

Kareo

British dietetic conference london 2013

Ann Gates

Social Media In Healthcare: Coming of Age

Skill Sets and Mindset: Keys to Success in Rapidly Changing Times

Bare Sky Marketing Healthcare Content Writing Services

What's hot (18)

Georgia HIT Summit Keynote

Healthcare guide to Social Media Marketing

Patient empowerment through social media

3 Healthcare Users Who Get Pinterest Right...And What They Can Teach You

Across the Great Divide: Professional use of social media by Canadian and U....

Social media use for patient empowerment

Cebu3

Connect After Clinic: How Digital Technologies Can Strengthen the Physician-P...

Survey of use of social media for chronic disease management

Social Media: Its Impact in a Changing Health Care Environment

Rush University Medical Center: Optimizing health and wellness content for so...

Social Media in Medical Education Presentation April 2016

#SMhealth - Social media and healthcare experience

Mayo Clinic Emeriti Staff Tech Talk

Understanding Patients: The Secret to a Thriving 21st Century Medical Practice

British dietetic conference london 2013

Social Media In Healthcare: Coming of Age

Skill Sets and Mindset: Keys to Success in Rapidly Changing Times

Viewers also liked

Become a Better Engineer Through Writing

Intuit Inc.

Booz Allen Hamilton Facebook Contest Rules

Booz Allen Hamilton

Entrepreneurial Engineering

bdonaldson

3 d pie chart circular puzzle with hole in center process stages 11 style 3 p...

SlideTeam.net

Colegio superior san martín

SHIRLEYMICAELA

Este documento habla sobre la privacidad en línea y las redes sociales. Explica qué es la privacidad y por qué es importante, e identifica algunas redes sociales comunes como Facebook, Gmail y Twitter. Luego, ofrece consejos sobre compartir información personal en línea, como usar poco detalles personales y no compartir contraseñas. Finalmente, da recomendaciones sobre contactos en línea y fotos para mantener la privacidad y seguridad.

Automated Marking - Formative Assessment at its best

James Abela

Concrete indentity really getting to know your users

PayPal

The document discusses different types of digital identities and identity providers. It notes that surveys show 66% of users think social sign-in is a desirable alternative to traditional sign-in. It then lists some common identity providers like Google, Facebook, and Twitter and examples of the types of user information they provide beyond basic details like name, email and location. The document advocates that the nature of a user's digital identity matters and that authorization tools should aim to improve rather than impair the user experience.

Presentación sobre Display Suite en el Drupal Day Valencia 2012

Atenea tech

- No hay opciones para seleccionar la disposición o modos de visualización en Drupal sin Display Suite. - No se pueden añadir elementos personalizados a la visualización de contenido. - No se puede determinar fácilmente el HTML de los campos o ocultar el título de páginas. - No se puede utilizar contenido de una entidad fuera del bloque de contenido principal. Display Suite resuelve estas limitaciones permitiendo seleccionar disposiciones, añadir elementos y campos personalizados, determinar HTML, ocultar títulos y

Grafico diario del dax perfomance index para el 07 10-2011

Experiencia Trading

Este documento presenta un análisis técnico del índice DAX alemán. Muestra gráficos diarios que representan varias medias móviles simples como líneas de soporte y resistencia potenciales. El análisis sugiere que el índice podría moverse lateralmente entre 5.000 y 5.800 puntos o subir a 6.400-6.700 puntos si supera la resistencia de 6.200 puntos, pero que seguirá siendo bajista mientras no supere los 6.800 puntos o los niveles de 2009 si pierde

Saberes e Práticas da Inclusão - Dificuldades Acentuadas de Aprendizagem - Au...

Rosane Domingues

Este documento fornece orientações para professores sobre como reconhecer e atender crianças com necessidades educacionais especiais decorrentes do autismo. Ele descreve alguns sinais que podem indicar autismo, como ausência ou linguagem pobre, repetição de frases, hiperatividade ou passividade, contato visual deficiente e problemas de comunicação e atenção. O documento também discute estratégias educacionais baseadas no método TEACCH para promover a inclusão dessas crianças.

Soracom dev conf_soracom beamとbluemixで簡単iot

Hideaki Tokida

TED Ed Lessons

John Allan

The document provides step-by-step instructions for creating a Ted Ed lesson. It begins by explaining relevant Ted resources like Ted Talks and Ted Ed lessons. It then demonstrates how to customize an existing Ted Ed lesson by editing sections and contents. The remainder of the document guides the reader through creating their own Ted Ed lesson from scratch, including finding a video, adding questions, digging deeper content, and starting a discussion.

les aventures de Bibhhs

Balogh Kitti - Szűcs Krisztina: Képes beszéd

Zoltan Varju

Healthcare Digital Marketing ROI: Boost It With Infograph Sharing - John G. ...

These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI. They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales... My healthcare website: www.healthcaremedicalpharmaceuticaldirectory.com LinkedIn profile: www.linkedin.com/in/johngbaresky/ Twitter: @johngbaresky Feel free to connect with me on LinkedIn and follow me on Twitter... ... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky

Maigret et le Clochard

hhs

Este embarazo pica mucho

Centro Fuensanta Valencia. Departamento Hospital General

Viewers also liked (17)

Become a Better Engineer Through Writing

Booz Allen Hamilton Facebook Contest Rules

Entrepreneurial Engineering

3 d pie chart circular puzzle with hole in center process stages 11 style 3 p...

Colegio superior san martín

Automated Marking - Formative Assessment at its best

Concrete indentity really getting to know your users

Presentación sobre Display Suite en el Drupal Day Valencia 2012

Grafico diario del dax perfomance index para el 07 10-2011

Saberes e Práticas da Inclusão - Dificuldades Acentuadas de Aprendizagem - Au...

Soracom dev conf_soracom beamとbluemixで簡単iot

TED Ed Lessons

les aventures de Bib

Balogh Kitti - Szűcs Krisztina: Képes beszéd

Healthcare Digital Marketing ROI: Boost It With Infograph Sharing - John G. ...

Maigret et le Clochard

Este embarazo pica mucho

Similar to Why social media is important in healthcare

Can practice managers save the NHS (CHEC practice manager masterclass)

The document discusses the future of general practice in the UK National Health Service (NHS). It argues that general practice is currently constrained and unable to deliver its full potential due to lack of funding, workforce shortages, and outdated premises. However, it also notes positive changes underway, like new models of care and types of organizations. Going forward, it envisions patient-centered care enabled by multiprofessional teams, new skills and roles, and organizations collaborating across practices to deliver services at scale. The key is pursuing purpose over form and focusing on leadership, service redesign, and freeing up capacity through reducing bureaucracy and demand.

Samantha Jones visit 20 February 2017

Isabelle Sparrow

Clinical Innovation & Transformation in Lancashire and South Cumbria

Dr Geraint Lewis FRCP FFPH - Chief Data Officer, NHS England

HIMSS UK

This document discusses new care models in the NHS in England. It describes 50 vanguards that were selected to test 5 new models of care, including integrated primary and acute care systems, multispecialty community providers, and enhanced health in care homes. The vanguards aim to improve population health management, person-centered care, and access to services in communities through greater integration and coordination of health and care services. Early results show reductions in hospital admissions and emergency department visits in some of the vanguards.

The future of general practice, Robert Varnam

100 day #end p jparalysis challenge (east of england)

Fab NHSStuff

The document outlines a 100-day challenge in the East of England from September 14 to December 22, 2017 aimed at getting 100,000 patients out of bed, dressed in their own clothes rather than hospital gowns or pajamas to address the harms of prolonged bed stays. The challenge seeks to start a sustainable movement to prepare teams for winter and eventually support a nationwide initiative in 2018. It provides background on related initiatives, expected benefits, organizations involved in leading the effort, and how hospitals can participate by collecting daily patient data and sharing stories.

Getting AHP's into shape to grasp emerging opportunities - Sheila Morris

SHUAHP

The document discusses opportunities for allied health professionals (AHPs) in the English NHS. It notes the increasing demands on the health system from factors like an aging population and lifestyle diseases. The Five Year Forward View identifies gaps in health/wellbeing, care/quality, and funding. New care models and a focus on prevention, population health, and partnerships across sectors could help address these gaps. The document outlines ways AHPs can contribute in areas like new models of care, outcomes measurement, leadership, research, and innovation.

Wirral University Teaching Hospital NHS Foundation Trust- Listening into acti...

RuthEvansPEN

This document discusses staff engagement strategies at Wirral University Teaching Hospital NHS Foundation Trust. It outlines their approach of putting staff at the heart of change through a multi-disciplinary strategy called Listening into Action. Some key initiatives discussed are re-aligning their values around being "Proud" with a focus on patients, respect, ownership, unity and dedication. It also discusses improvements made to the physical workspace and infrastructure, care processes, and initiatives to recognize and engage staff.

Webinar: Clinical input to care homes

NHS Improving Quality

NHS England and partners have published six Quick Guides to bring clarity on how best to work with the care sector. They can be accessed at www.nhs.uk/quickguides Want to find out how the care sector can support local systems in the run up to winter? Want to break down barriers between health and care organisations? Want to find out how Leicester has achieved a 60% reduction in care home admission costs? Want to finally break down the myths around sharing patient information and assessments? Want to use other people's ideas and resources? Webinar outcomes: Introduction to the care homes quick guides Two examples of models referenced in the guides: - Angela Dempsey, Baker Tilly on the Quest4care tool - Dawn Moody on MDT working and a model implemented in a CCG Guest Speakers: Nicola Spencer and Emily Carter - NHS England

Co commisioning - why - robert varnam

Patient partnerships - new approaches in England