As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
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#uncaoe
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As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
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This talk was given at the University of North Carolina School of Medicine on October 27, 2011, as part of the UNC Academy of Educators Lecture Series.
#uncaoe
Lecture slides, 'The Dynamic Role of Social Media in Medical Education' by Michael Gisondi, MD at Stanford Innovations in Medical Education Conference 2016. #SIMEC16. @MikeGisondi
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This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.
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Social Media in Medical Education | AAIM2010 Carrie Saarinen
Slides from Social Media workshop for medical educators at Academic Internal Medicine Week 2010. Presenters represent 3 different universities and different roles in medical education. Please contact us for further information and re-use or for guest speaking engagements. We do birthday parties.
This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education. To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.
NU Innovation in Teaching Series: Social Media in Medical EducationMichael Gisondi
"The Dynamic Role of Social Media in Medical Education" presented at The Garage of Northwestern University in the Innovation in Teaching Series by Dr. Michael Gisondi, Associate Professor of Emergency Medicine and Medical Education, Northwestern University Feinberg School of Medicine. October 17, 2016.
Intro to Twitter & social media concepts for use in CME. Follow us at http://twitter.com/EinsteinMed. Related video interviews at end of presentation and at http://bit.ly/OW5wiT and http://bit.ly/TWuZXP
Social Media for Adolescent Healthcare ProvidersJoyce Lee
Slides from my Social Media Workshops at the 2015 Conference on Adolescent Health. Homework here: http://joyceisplayingontheinter.net/andtweeting4adolhealth.html Storify here: https://storify.com/joyclee/social-media-for-adolescent-health-providers
You Are What You Tweet - Physicians, Professionalism, and Social MediaDavid Marcus
A brief intro to social media and discussion on the way that GME educators should approach SoMe. Delivered at the Lenox Hill Hospital GME Sub-Committee Retreat on March 31st, 2016.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
As part of the 5th Philippine Healthcare Social Media Summit 2019 #HCSMPH2019 at the Waterfront Hotel in Cebu City, Track B involved choosing platforms for social media depending on one's purpose and based on the target audience.
"Doctors: Being More Social" will be presented by Clinical Sexologist Dr. Martha Tara of Eros Coaching at the forum "Social Media Engagement for Healthcare Professionals" under Medical Fair 2016 at Sands Expo and Convention Centre on Thurs 1 Sept.
Dr Martha Tara Lee is Founder and Clinical Sexologist of Eros Coaching since 2009. She is a certified sexologist with ACS (American College of Sexologists), as well as a certified sexuality educator with AASECT (American Association of Sexuality Educators, Counselors, and Therapists). Martha holds a Doctorate in Human Sexuality as well as Certificates in Sex Therapy, Practical Counselling and Life Coaching. She was recognised as one of ‘Top 50 Inspiring Women under 40′ by Her World Singapore in July 2010 and ‘Top 100 Inspiring Women by CozyCot Singapore in March 2011. Website: http://www.eroscoaching.com.
EPL 101: Health Care Social Media and ProfessionalismMayo Clinic
Slides from Dr. Farris Timimi's presentation in Mayo Clinic's Social Media Residency Program. For more information on Social Media Residency go to http://network.socialmedia.mayoclinic.org/
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www.bdionline.com
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To learn more about BrandExtract, visit www.brandextract.com.
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Slides for my August 19, 2014 presentation at the #TTHC2014 CME conference at Mayo Clinic - "Sustaining Trust in a Technology-Driven Health Care World"
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Visit us at www.GreyMatterMarketing.com
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Social media has the capacity to engage our patients where they are-in social media platforms. Yet all too often we let risk averse behavior prevent our participation and engagement. This provides an apt overview of the moral obligation and benefits of meeting our patients where they are, engaging them in a professional fashion and an overview of the risks and profound benefits heralded by health care social media.
Talk delivered to EMS Instructors at the FDNY EMS Academy on 4/12/16. Includes a general introduction to Free Open Access Medical Education as well as key EMS accounts and hashtags.
Key Points in this presentation:
- Application of Social Media in the Workplace
- Are Employers Permitted to Monitor Social Media Use by Employees at Work?
- Percentage of Business using Social Media
- How does your organization use SM for Internal communications
- Managing the Risks
- Social Media Policy
- Steps to creating a Policy
Slide deck from Donna Gilliland's session at the 2017 Annual Trussville, AL Leadership Conference.
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The Why and How of education employees in the proper use of social media. An overview of the why and how of creating a social media policy and set of guidelines.
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Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
Inforium opens the internet for shared decision making planetree congress m...
Introduction to-social-media-presentation
1. Social Media at the Medical Center
In January 2011, the Medical Center opened
access to Facebook and other social media sites.
• Patients and families use these sites to keep friends and relatives
informed of a patient’s progress
• More and more professional organizations use social media to
communicate with members
• Physicians and other care providers increasingly use these sites to
maintain informal, non-confidential contact with colleagues
2. What Does This Mean?
• All systems in the hospital that provide on-line access to
the Internet will now have access to social media
(Facebook, Twitter, LinkedIn, etc)
– Desktop and mobile computers (laptops, WOWs) on the UMMC
computer network will get Facebook and other social media sites
– Patients and visitors with mobile devices (laptops, netbooks,
iPhones, iPads, etc) will be able to connect to Facebook and other
social media sites through the UMMS Guest wireless network
• However, it does NOT mean that these private mobile
devices would be able to connect to the UMMC network
(intranet, clinical information systems, etc)
3. Keep In Mind
• Information you share with friends can be viewed by
others – even if you didn’t intend it that way
• If you identify yourself as a Medical Center employee,
behave on line as you would here
• In order to maintain patient confidentiality and
professional behavior, we have created policies and
guidelines for employee behavior on social media sites
4. Social Media and Medical Center Staff
• If you participate on any Medical Center social media
sites OR identify yourself as a UMMC employee on any
other sites, you need to act according to employment
policies:
• Don't discuss patient information
• HIPAA applies everywhere, including social media
• Follow behavioral and professional standards
• Follow the existing guidelines for confidentiality, appropriate behavior
5. Social Networking/ Social Media Policy
• A new HR policy - HRM 504 Social Networking/Social
Media – sets guidelines and expectations for employees
on UMMC and their own social media sites
• Comply with all Medical Center policies & procedures:
– Code of Ethics
– Behavioral Standards (HRM 505)
– Workplace Language (HRM 516)
– Confidentiality (PROE-107)
– Computer Network and Internet Access (MOI-015)
6. Social Media Policy – HRM 504
• When participating in on-line and social media conversations:
– Make it clear you are expressing your own point of view, not the
Medical Center’s
– Use your own e-mail address, not your work address, when
participating in social media conversations
• Use common sense (that’s not in the policy, just something to
keep in mind at all times)
7. Social Media at the Medical Center
• The Medical Center uses Facebook,
Twitter, and YouTube to spread the word
about our hospital and gather feedback.
• We welcome your participation and
appreciate your comments.
• To protect our brand and be aware of what
people are saying about us, we monitor
comments about UMMC on these sites and
anywhere on the internet.
• If you include a reference to UMMC on a
social media site, we will see it.
8. Things to think about
If a current or former patient asks to be a Facebook friend,
can I accept the request?
While we have no policy to prevent employees from becoming
Facebook friends with former patients, we discourage it. There are
many things to think about:
• Do you want them to know your personal information?
• Are you comfortable exposing them to your personal life?
• Do you want your Facebook activity dominated by HIPAA?
• Is it better to keep your personal and professional lives separate?
9. What Others are Saying
• The American Medical Association adopted a policy for
physicians on social media, encouraging them to:
– Use privacy settings to safeguard personal information and content to the
fullest extent possible
– Monitor their Internet presence to ensure that personal and professional
information on their own sites and others, is accurate and appropriate
– Maintain appropriate boundaries when interacting with patients online
– Ensure that patient privacy and confidentiality is maintained
– Consider separating personal and professional content online
– Recognize that actions and content online can negatively affect their
reputations among patients and colleagues, and may even have
consequences for their medical careers
10. Things to think about
• What if a co-worker wants to be a Facebook friend?
• Again, this raises many questions:
• What are your feelings about work/home boundaries?
• If you friend one co-worker, do you need to friend all?
• Do you want them to see your personal updates?
• Is this a long-term friendship?
• Some staff have made their own decision to not friend
people from work, particularly if one is a supervisor.
• For professional connections, consider Linked In, a social
media site more suited to business relationships.
11. What can I do?
• Can I check Facebook at work?
• The same rules that apply to other non-work web-related activities
apply here.
• If your manager allows you to use UMMC computers on your break,
be aware of how much time you spend on line.
• You must also be careful about how much time you spend on social
media and other non-work sites with your own wireless devices.
• Abuse of this privilege can become a disciplinary issue.
12. Things to think about
• What if a Facebook friend asks me for medical advice?
– There are many reputable sources of information on-line, such as the
medical encyclopedia on the Medical Center website at
www.umm.edu/medref. It would be better to refer people to such
information or take the discussion off-line.
– If the friend keeps asking for help, consider having a phone
conversation or a private e-mail discussion.
13. What can I do?
• If you want to discuss UMMC on-line, you can:
• Share publicly available information, including what is on our
website, www.umm.edu
• Stay positive
• Direct your friends to reliable sources
• Be clear that your opinions are yours, not official UMMC
statements
• Remember that UMMC monitors what is said about us on-
line. We are aware of comments that include the Medical
Center name
14. Things to keep in mind
• Best Advice
• Follow the Spouse / Boss rule (don’t do or post anything you
wouldn’t want your spouse, your boss, or the rest of the world
to read about in the newspaper)
• Behave on-line as you do at work
• Review HRM 504 Social Networking/Social Media
• And always remember:
Use Common Sense
Editor's Notes
Manager’s Talking Points:
The Medical Center has opened access to Facebook and other social media sites.
It’s important to understand what this means and what is expected of us on-line.
Manager’s Talking Points
Discussion:
Ask if anybody is on Facebook or Twitter.
What do they know about them?
Do they participate?
What do they like about them?
Have they ever posted anything on YouTube?
Do they have any stories?
Manager’s Talking Points
Patient confidentiality is an absolute.
Refer to the policy on confidentiality, PROE-107.
Section IV- d: “Violations of the policy, including seeking or releasing patient or any organization information without authorization is subject to appropriate disciplinary action. Unauthorized release of confidential information may include, but is not limited to, reprimand, demotion, suspension and termination.”
This applies to on-line communication
HIPAA rules also apply. Violations of federal HIPAA regulations can result in fines and imprisonment.
New HR policy, HRM 504 – Social Networking/Social Media, establishes guidelines for confidentiality and appropriate behavior on both Medical Center and your own social media networks. Some key passages:
Employees must comply with all applicable Medical Center policies, including those about patient confidentiality, compliance, use of photographs and videos, and more.
If you publish something about the Medical Center or related matters, make it clear you are expressing your own views, not the Medical Center’s.
Never publicly make comments about the care of a specific patient.
Use good judgment; what you publish remains in the public domain.
If you’re sure, talk to your manager.
Manager’s Talking Points
The Medical Center is on Facebook and Twitter, and maintains a blog called “Life in a Medical Center.” You can get to it from the public website, www.umm.edu.
We use these sites to spread the word about the hospital, and we can also learn what people have to say about us, good or bad.
We monitor on-line comments on social media sites and anywhere on the web to see what people are saying about UMMC. If necessary, we can respond or react as appropriate.
Manager’s Talking Points
While we do not have a policy about making Facebook friends with former patients or colleagues, there are some serious issues and risks to consider before you decide whether or not to accept a “friend request.”
Facebook exchanges are very loose, informal, sometimes fun, sometimes not. What are your other Facebook friends like? Would you be comfortable with a former patient seeing and reading what they post?
Would there be a chance of accidentally identifying the friend as a former patient, possibly violating rules of confidentiality? What if the patient has to return to the hospital?
Would that friendship – and the importance of maintaining a professional distance and confidentiality – affect your comfort on Facebook?
Depending on how you answer these questions, you may feel comfortable accepting the friend request, or you might consider other ways to stay in touch. Some people have created two Facebook pages, one for personal connections, the other for work-related connections.
Manager’s Talking Points
This raises some of the same questions found in the discussion about the former patient.
Are you comfortable with your colleagues seeing your interaction with other friends and being part of that interacton?
If you friend one colleague, then get a request from another co-worker, will you compelled accept it? What if you don’t like the second person as much?
What sort of boundary do you want between your professional and your personal life?
Manager’s Talking Points
Opportunity for manager to discuss preferences, etc.: What guidelines to follow within the unit, department, etc.?
Open discussion.
Manager’s Talking Points:
[Opportunity for discussion]
Manager’s Talking Points
Remember: The Medical Center uses a number of tools to monitor what is being said about UMMC online.
This means they will be aware of comments that you make on social networking sites if you identify yourself as affiliated with UMMC.
Spouse / Boss Rule: Don’t say anything in public you wouldn’t want your spouse or your boss to hear.
Please use common sense and behave responsibly when communicating online.
Review these policies:
HRM 504: Social Networking/Social Media
PROE-107: Confidentiality
HRM 505: Behavioral Standards
HRM 516: Workplace Language
Code of Ethics
[Questions? Open discussion?]