Social media in Health care settings


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presentation given for th MSc in Leadership & Management Development, at the Institute of Leadership, RCSI

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  • History of Social Media – people are social animals, we construct meaning and identity socially; humans always striving to connect and communicate with one another in better waysThe whole is greater that the sum of parts
  • You guys are familiar with the changes with internet from 90 till now? Web1.0:Static web information One-to-many: Controlled by editors, creators-a select few Needed some coding skills.Web2.0: Information is dynamic.Many-to-manyEnables user participation online
  • it at 45 secs
  • Play a bit of the start of videoGalway Book an appointmentGet repeat prescriptionsAbout himBlog, videos
  • always tweets about social media in education media reshaping professional identity - digital identity Who am I online - are you recognised I the social space online, where you from tell people about your identity involving public in work of medical academics through SoMe - societal engagement
  • Youtube Video to engage, present information, educate
  • Patient has a voice, asking questions, contributing
  • What if Dr House used Twitter?: BertalanMesko at TEDxNijmegen 201324 secs – 3 mins social networks in fields of interestFiltering of information Crowd sourcing clinical questions Medical questions: turning to twitter audienceCommunication between patients and doctors 3 minsHow social media is the solution – the solution so knowing the communities, he knows the peopleTrust is fundamental, established relationships (4.50)Need for incorporation of digital literacy in education E-patients – searching and trying to self diagnose
  • Social media in Health care settings

    1. 1. Social Media: Friend or Foe to Healthcare?Muireann OKeeffe, Institute of Leadership , RCSI
    2. 2. Today’s workshopAim: is to explore what social media is and its potential usein health care settings• Introductions• My online identity…………………..Your online identity?• Social media in the headlines• What is Web 2.0/ social media?• Benefits and Challenges• Dealing with Information overloadGroup activity: Design a strategy involving social media that couldaddress a problem existing in your professional practice
    3. 3. My online identityMuireann O’Keeffe
    4. 4. Twitter - Why I use it• Ranked as Top tool for learning (• Tool to support my professional development• I share and collect information relating to my discipline via twitter• Conferences: continues dialogue, commentary andnetworking, backchannel• Support mechanism for my studies & research
    5. 5. Twitter on Grey’s Anatomy
    6. 6. What is Social Media?• What is your definition of social media?• Any website that allows social interaction between people• Communities of people who share interests and/or activities, orwho are interested in exploring the interests and activities of others• Bottom up approach to collaboration rather that top down• The use of web-based and mobile technologies to turncommunication into interactive dialogue• Web 2.0 refers to interactions on social media to encourageparticipation, collaboration and knowledge creation
    7. 7. History of Social Media
    8. 8. Evolution of Participatory Internet
    9. 9. In the Headlines……………………….
    10. 10. Flash MobsThe power of Social Media to organise collectiveaction
    11. 11. Healthcare practitioners usingSocial Media?How are healthcare practitionersusing Social Media?
    12. 12. How is social media used inHealthcare settings?• Healthcare recruitment – LinkedIn• Communicating with employees• Health campaigns – Twitter & Facebook• Apps/ Games: mobiles/ tabletsData From
    13. 13. Social Media in HealthcareWhat are the Opportunities for patients?• Public Health alerts• Monitoring flu outbreaks• E-doctoring (Anne Cunningham)• Social & psychological support• Academic research
    14. 14. Social Media in HealthcareEnables …………• Engagement• Participation• Collaboration• Empowered patients
    15. 15. E-patients – empowered patientsPatient E-patientPassive role Active engaged roleInformation is given to them They seek out information (internet)Top down delivery of healthcare Partner in their healthcarePaternalistic medicine Participatory medicineWhat is an e-patient?From
    16. 16. Social Media in HealthcareWhat Challenges face patients using social media?• Reliability of information• Dr. Google• Information overload• Other patients dispensing advice• Confidentiality/ safety
    17. 17. Information Overload of Socialmedia
    18. 18. Managing Information Overload• Filtering of information• Involvement in medical socialnetworks in fields of interest• Crowd sourcing clinical questionsin correct fields/communities• Knowing the communities• Trust is fundamental, establishedrelationships• Need to learn about digital literacy
    19. 19. Dealing with Information overload……….
    20. 20. Research into Social Media in Health
    21. 21. Health 2.0: how interactive Web sitesare changing the healthcare industry
    22. 22. Realizing the promise of Web 2.0:engaging community intelligence
    23. 23. Summary• Social Media is here to stay• Many social media tools, ever increasing• Potential to create a rich engaging environment• Patients become active participants and rather passive consumers• Patients want to be empowered to build their needs into anytechnology on offerTo think about.....• Best practice/policies• Digital literacy• Online Data reliability• Online identity
    24. 24. References & acknowledgmentsThank you fellow Tweeters for helping shape this presentation Healthcare and Social Media:, M., Wheeler, S., (2007)The emerging Web 2.0 social software: anenabling suite of sociable technologies in health and health careEducation. Health Information and Libraries Journal, 24, pp.2–23Blog: Anne Marie Cunningham: Wishful thinking in medical education for Learning & Performance Technologies (C4LPT)