This document provides an overview and agenda for a presentation on customer relationship management (CRM). It discusses the history and goals of CRM, major CRM vendors and their products, how CRM can benefit organizations, and case studies of how E.piphany's CRM software has added value for customers like KPMG, Nissan, and Della.com. The presentation aims to explain CRM concepts, analyze the industry and major players, describe E.piphany's offerings and business model, and demonstrate real-world examples of how E.piphany helps customers.
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