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Luxury Index’2012 is the rating of luxury brands in Ukraine with maximum of 1000 points.
To create rating, brands were assessed by four criteria: Quality, Uniqueness, Using by high social status people, Feeling of high status while using.
Luxury Index’2012 consists of eight categories: Cars, Watches, Men’s clothes, Women’s clothes, handbags and shoes, Jewelry and Hotels.
Luxury Index’2012 is the first UMG survey conducted with IPad using COOLTOOL digital market research hub www.cooltool.com .