Benefits of Customer Relationship Management (CRM) software to Retail Industry

1. The Top 9 Benefits of CRM
For the Retail Industry

2. Social media is a key marketing channel for any industry and now CRM has capabilities to monitor social media and
publish content to enable you to better promote brand and manage your image. You can also implement
promotions, discounts, coupons, and more via social sites. CRM also enables you to spot trends and receive alerts
about how people are feeling about your products or brand – making your sales messages more effective.
Social Listening and Engagement

3. Vendor and Supplier Management
CRM is a key tool for managing vendor and supplier relationships. At a glance, you will be able to connect vendors to
customer-focused efforts, and streamline the info into analytics – allowing your team to manage suppliers and link
them with sales and marketing efforts.

4. Sales Force Automation
Monitoring your leads and opportunities while managing existing accounts is the foundation of sales force
automation which is a key feature of any CRM. You can also better utilize sales order processing and pipeline
management prospecting functions. Seamlessly integrate your CRM with familiar applications such as Microsoft
Excel and OneNote for increased productivity.

5. Marketing
CRMs now have features for media buying and planning. You’ll also have the tools to nurture campaigns, automate
processes, manage content, and seamlessly execute campaigns. CRM also allows integration of planning, budgeting,
and tracking across all channels – whether it be e-mail, digital, social, or traditional.

6. Collaboration between Sales and Marketing
Looking for synergy between your marketing and sales teams? You can collaboratively manage leads and campaigns
with CRM; combine your sales and marketing funnel to better serve sales efforts and outreach. With CRM you can
manage projects, digital assets, workflows, and approval processes across your team and other departments and
agencies—all from a single platform.

7. Contact Center
CRMs now consist of customer service features where you can manage cases and claims. You will have the tools to
host a contact center, mobile and chat services, and self-serve customer service functions. With CRM you can easily
create a consistent and seamless branded experience for your customers, or create unique portals for each one of
your multiple brands from a single deployment.

8. Store Operations
Store operations features allow you to better manage your store configuration, statements, and cash reconciliation.
You will also have the capabilities to customize your pricing, promotions, and offers. CRMs can also provide the
functionality of creating and executing loyalty programs while also allowing you to manage your Point of Sale
profiles and user interfaces.

9. Mobile Solutions
Give your field sales, mobile professionals, mobile service technicians, or support staff greater flexibility with
integrated mobile ERP and CRM capabilities. Create new records, schedule meetings, set reminders, and find
information while on the run with mobile voice commands. Looking for online and offline mobile support? CRM has
that too.

10. Business Intelligence
With all of the data that retailers have to sift through, it helps to have robust business intelligence capabilities so you
can collect and analyze data and generate reports with customizable dashboards. This allows you to gather insight
on customers and trends to better plan inventory and sales planning.