Paula Scher is an American artist and designer born in 1948 who was the first female principal at the design consultancy Pentagram. She is known for her fearless adaptation of retrospective typography and ability to cleverly fuse image and text. Scher's designs are energetic and reflect the dense environment of New York City, where she incorporates popular culture into her work to engage audiences.

1. Paula
Scher
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ARTIST/DESIGNER
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NAME: Yu-Jung Chan, Ke Shi

2. - Born on Oct 16th
1948,American
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- 1st female principal at
Pentagram-Pentagram is
the world largest
independent design
consultancy
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- She also works for
Bausch Lomb, Citibank
and windows.

3. “ I designed things that mixed in
popular culture with the goal of
engaging people in the cover
itself to make them interested in
buying the record. That approach
has continued to infuse
everything I’ve done since. ’’
- Paula Scher

5. NYC TraTnhseit ,W China, 2o00rl7d,( l1e9ft9)(2006)
8; Manhattan at
Night, 2007 (right)

6. Style
- Scher's fearless adaptation of retrospective
typography and ability to cleverly fuse image
and text have defined her distinct style.
- Scher's designs are charged with energy, reflecting
the dense cacophony and diverse environment of
New York City.