Paula Scher is an American graphic designer born in 1948 who has been at the forefront of the field for over four decades. She is known for her iconic and populist images that have become part of American visual culture. In the 1970s-1980s, her eclectic approach to typography influenced the field. Her identities for Citibank and Tiffany & Co. exemplify regenerating classic American brands. Her identity for The Public Theater fused high and low culture. Recent architectural works have reimagined urban landscapes with dimensional graphic design.

1. Paula Scher A Giant

8. Public Theatre – Serious Play

9. Ballet Tech

11. Other Brands