This document discusses several street art murals located in Penang, Malaysia and Kuala Lumpur, Malaysia. It provides background information on the artists behind two murals in Penang - "Pao Seller" and "Magic" - created by Lithuanian artist Ernest Zacharevic. It also discusses two murals in Kuala Lumpur created by Malaysian artists - "Merdekarya" and an untitled "Shadow of a Girl" mural. The document analyzes these murals through concepts related to communication, such as non-verbal communication, mass communication, and perception process. It examines the intended messages and meanings behind the murals.

1. EFFECTIVE PUBLIC
COMMUNICATION
Group Members :
Atiqah Syasya - 0320566
Hazel Crisostomo - 0320152
Gabriel Chin - 0320370
Allester Shaun - 0320250
Charel Fernando - 0320106
Lim Wei Heng - 0320148

2. PENANG STREET ART

3. Penang ART MAP :

4. Artist Background
Ernest Zacharevic is a 26 years old Lithuania born artist.
He completed a series of murals entitled Mirrors George
Town as a part of George Town Festival 2012. Better
known as ZACHAREVIC in the art world he is
permanently based in Georgetown, Penang. He graduated
in art school in his hometown, Vilnius, Lithuania. After
graduating, he went to art academy to study graphic arts.

5. "Pao Seller" Mural Art

6. "Pao Seller" by Ernest Zacharevic
As a recent addition to Penang’s famous street arts, the Chinese ‘Pao
Seller’ or Bun Seller art mural is painted at the side wall of Wil House,
a hotel boutique converted from the old Great Shanghai Dry Cleaning
shophouse located along Leith Street, George Town. This art mural
depictan old Chinese man selling the pao (or Chinese buns) from a
wooden stall back then with just a fraction of the prices these days.

7. Concepts
Human Communication
● Share experience
● Process of creating a meaning between two or more people
● Helpful to use tangible (abstract) model to describe that process.
Analyzing the Negotiation Situation
● Establish what is your objectives or what hope to accomplish from negotiation
Planning for upcoming Negotiation
● Three basic component ( money - people - timing )
● considering what goals you have for each component
Organising
● Determine who will be the most effective people for your negotiation
Continuous Improvement
● once the negotiation is over there is a real value in going back over the process
● analyzing way to improve .

8. "Magic" Mural Art

9. "Magic" by Ernest Zacharevic
The clever use of collapsible door panels depicts a frightened
little girl over a magician showcasing a body-severing act on a
shop house in Lebuh Armenian.

10. Concepts
Non Verbal Communication
● Facial expressions, posture, space
Conflict
● Intra personal conflict ( conflict among individuals)
Small Group Communication
● Collective entity, interaction between members
Mass Communication
● This mural art was intended for public view
First Impression
● Magic show as an entertainment in the olden days

11. KUALA LUMPUR
STREET ART

12. Kuala Lumpur ART MAP :

13. "Merdekarya" Mural Art

14. Artist Background: Name Reja Reef Bryah
From Kuching, Sarawak
Moved to Kuala Lumpur in 2010
Skate Boarder, Musician, Tattoo Artist and Painter
The Mural art is using bright colors to attract attention
The voice of the People for Freedom through the microphone
Independence of the Country with the emblem
Artist Background

15. Concepts
Semantics
● relating to meaning of words and phrases in a language which studies the
logical aspects of meaning, such as sense, reference, implication,
and logical form, which studies word meanings and word relations
Possible Obstacles of Languages
● Denotative meaning (play of words)
Merdekarya = Merdeka, Karya
Mass Communication
● This mural art was intended for public view
● mural art observed by pedestrians on the road
Non-Verbal Messages
● Manner of Art Words Might be positive or negative messages
Positive Connotation
● Words can elicit such Powerful Emotional Reactio
● Merdekarya = Merdeka(freedom),Karya(art) Similiar with Free Art
● Often it is said to have negative or positive connotation for people

17. “Shadow of a girl” Mural Art
Artist Background : Unknowned
A shadow of a girl holding a watering can
Involves two dimension art and three dimension art
Inspired by the change in the generations.
Children use to enjoy the enviroment while nowadays
children are too attached to their gadgets

18. Concepts
Non-Verbal Messages
● Art category is broad, large, that cannot described as easily as verbal messages
● The girl is showing innocence when she is holding the watering can
● Manner of Art Words Might be positive or negative messages
Positive Connotation
● relating elicit such Powerful Emotional Reaction
● The mural art shows a young girl holding a watering can
● Nowadays this is a rare sight because of children being attached to their gadgets
● Often it is said to have negative or positive connotation for people
Mass Communication
● Message intended for the masses of individuals.
● mural art observed by pedestrians on the road
● Communication is characterize as public.
Perception Process
● Selective exposure the tendency to expose yourself to info that reinforces rather than
contradicts your beliefs and opinions.
● Ex: The awareness that technology is taking over the lives of the youth
E.T Hall's Concept of Space
● This concepts shows that we are each surrounded by intimate space, personal space,
elaboration,gardening in the private garden

19. References:
https://www.google.com/maps/place/Pisco+Bar/
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1s0x31cc362a59c4e735:0xa0671191e8adc2d0
https://www.google.com/maps/place/Merdekarya/
@3.086326,101.657713,17z/data=!3m1!4b1!4m2!3m1!
1s0x31cc4bb3bb528f2d:0x71f1115333628417
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