2. About the Speaker
Warren Dietel, Owner & President of
Puff ‘n Stuff Catering
• Entrepreneurial from the beginning
• Professional Experience
– Car Detailing, Puff ‘n Stuff Catering, Disney
Weddings, Disney Institute, Scott Kay
• Purchased PnSC in 2003
• International Caterers Association Director
• Partner with Fresh Ideas, East and
RPI Purchasing
3. The Puff Story
• We started as a bakery
• Opened in 1980 as a family-owned business
• Purchased from my parents in 2003Expanded Infrastructure
in Orlando in 2006 to support growth
• Tremendous potential + aggressive growth plan = 267%
growth in 3 years
4. The Puff Story
• Over 450 staff members strong (50 FT)
– Diversifying segment base
• Expanded to Tampa in 2009 with an acquisition and
opening of a second office and commissary
• Plans to add third office in St. Louis later this year
• Six exclusive venues & many more preferred
• “Passionately Perfecting Life’s Celebrations!”
88. If you cater, you need the ICA
• Education – Art of Catering Food, Catersource, Monthly Webinars
• Publications – Communicater and E-blasts
• Showcase your ICA website listing to potential clients. Referrals
• Networking – Become a part of our family
• ICA Logo
• CATIE Awards
CATIE: Catered Arts Through Innovative Excellence Awards
ICA Culinary Council Membership
90. Thank You!
To download a copy of my slides, go to:
http://www.slideshare.net/WarrenDietel
Warren Dietel| warren@puffnstuff.com | 407.629.7833
www.facebook.com/puffnstuffcatering | Twitter: @pscatering
