Jamie and Anne were forced to join Jack's group project despite Jack's sexism towards women. As sales promoters, Jamie and Anne were extrinsically motivated to sell more products to earn a high grade. Jamie struggled at first but learned promotion skills from observing other groups, demonstrating social learning. The group changed their persuasive marketing strategy with a sale to attract more buyers. After earning a B+, Jack realized through upward counterfactual thinking that working together with Jamie and Anne could have led to a higher grade.

1. COMIC STRIP
A STORY ABOUT JAMIE AND HER GROUP MEMBERS
Group Members : Erica Chin (0320460)
Lee Shze Hwa (0320053)
Hazel Crisostomo (0320152)
Tan Yong Chien (0320200)
Joel Ling Chyi Jer (0320511)
Social Psychology

2. Summary
Jamie and Anne were forced to join Jack’s group for the
Charity Business group project. Jack dislike them and
refused to take the suggestion of Jamie because he
thinks that girls are trouble makers and not capable to
completing the task. Jamie and Anne assign to be the
sales promoter. They were motivated to sell more
product and earn more profit to hit the target in order to
get the grade of A+. On the actual day of the Charity
Booth, Jamie didn’t know how to promote and she
decided to learn from others promoters to improve her
promoting skills. Their group also decided to change
their marketing strategic and come out of the promotion
sale to attract more customers and persuade them to buy
their products. They only get B+ for the project. Jack
started to think that if only he works together with
Jamie and Anne, maybe their grade would be higher.

3. 5 Concepts
Sexism.
Extrinsic Motivation.
Social Learning Perspective.
Persuasion.
Upward Counterfactual Thinking.

4. Concept 1 : SEXISM
DESCRIPTION:
Discrimination directed at a
specific gender .
Treating people unequally due
to their gender

6. Sexism
For the Charity Business group project, all the students were required to form a group of 5-6
people.
Jamie and Anne requested to join Jack’s group which only had 4 members but Jack refused
because he felt that girls are annoying.
Since there was 2-female left without a group, Jamie and Anne forced to join Jack’s group.
Jack underestimate the capability of Jamie and Anne and did not take the suggestions that
Jamie gave because Jack thinks that girls are trouble makers, annoying and not capable to
completing the task.
Concept 1 : SEXISM

7. Concept 2 : Extrinsic Motivation
DESCRIPTION:
Motivation that comes from outside an
individuals.
Motivation factor : Getting a good grade,
reward such as money and fame.
The rewards provide satisfaction and
pleasure.

8. Extrinsic Motivation
Jamie aiming to get A+ marks for the project.
The task as been divide into group . Jamie and
Anne assign to be the sales promoter.
They were motivated to sell more product to
earn more profit to hit the target , help the
Charity and eventually get high marks from this
project.
Concept 2 : Extrinsic Motivation

9. Concept 3 : Social Learning Perspective
DESCRIPTION:
This theory is the view that people learn by
observing others.
People learned by observing and imitating the
action of others.
Can be influence by rewarding or punishment
for these actions.

11. Social Learning Perspective
On the actual day of the Charity Booth Selling T-Shirt…
Jamie found it so hard for her to do her job as a sales person because she don’t have the
confidence to deal with others.
Then when she started to observe the other promoter beside their booth .
She found out that other promoter enjoying and confidently promoting their product from
the student who are passing by their booth.
She was then learned from them and she started to improve her promoting skills .
Concept 3 : Social Learning Perspective

12. Concept 4: Persuasive Messages
DESCRIPTION:
Occurs when a person attempts to
convince an individual or group to take
actions.
Workplace are sales and marketing which
are utilized to achieve organizational
objectives

14. Routes to persuasion
While observing the other booth Jamie found out that having promotion SALE is
an effective way to attract more buyers
That why the group decided to change their marketing strategic , they come out
of the promotion SALE and give flyer of buy 2-free- 1 T-shirt.
To attract more buyer and persuade the customer to buy their products.
Therefore, they can hit the target sales.
Concept 4: Persuasive Messages

15. Concept 5 : Counterfactual Thinking
DESCRIPTION:
Thinking about a past that did not happen this often happens in “if only”
situation where we wish something had or had not happened.

17. Upward Counterfactuals
After the Charity Selling Product though their sales is high but they still didn’t
manage hit the target.
Their group only get the grade of B+ for the project.
Jack started to think that if only he work together with Jamie and Anne, their
grade would be better. Maybe they able earn more profit and hit the target
sales.
Concept 5 : Counterfactual Thinking

18. THANK YOU