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Your Site’s Code is Hindering Your Success. Let’s Fix it!

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.

Published in: Business
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Your Site’s Code is Hindering Your Success. Let’s Fix it!

  1. 1. @StoneyD Stoney G deGeyter @polepositionmkg
  2. 2. xxxxx @StoneyD Your Site is Broken
  3. 3. @StoneyD Great design ≠ great code
  4. 4. @StoneyD Great code has built-in SEO
  5. 5. @StoneyD It’s better to build than repair DO IT RIGHT FROM THE START!
  6. 6. xxxxx @StoneyD Coding Issues that are Hindering Your Success
  7. 7. @StoneyD HTTP/S
  8. 8. @StoneyD Robots.txt directive
  9. 9. @StoneyD Page load speed Via hubspot: https://blog.hubspot.com/marketing/page-load-time-conversion-rates
  10. 10. @StoneyD Mobile page load speed
  11. 11. @StoneyD Mobile optimized 61% of users are unlikely to return to a mobile site they had trouble accessing. 57% of users say they won’t recommend a business with a poorly designed mobile site. Google is set to go mobile-first sometime this year. http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails http://searchengineland.com/googles-mobile-first-index-still-months-away-271851 http://cmsreport.com/articles/the-5-mobile-marketing-mistakes-infographic-12442
  12. 12. @StoneyD Structured data https://www.bruceclay.com/blog/schema-markup-guide/ http://www.bloggerspice.com/2015/12/how-to-add-schema-markup-on-your-blogger-template.html Schema.org
  13. 13. @StoneyD Canonical tag Helps eliminate duplicate content. http://www.upnorthsports.com/snowmobile/snowmobile- clothing/snowmobile-jackets/#filter:gender:Male/filter:brand:FXR$2520Racing#filter:gender:Male/filter:brand:FXR$2520Racing
  14. 14. @StoneyD Hx hierarchy Should be an h2
  15. 15. @StoneyD Breadcrumbs
  16. 16. @StoneyD Form validation errors VALIDATE BEFORE THEY SUBMIT!
  17. 17. @StoneyD HTTP response codes ALL URLS SHOULD REGISTER A 200 OKRESPONSE CODE
  18. 18. @StoneyD Declare doctype and language
  19. 19. @StoneyD Analytics If you’re not MEASURING You don’t know what’s BROKEN!
  20. 20. xxxxx @StoneyD • @StoneyD linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
  21. 21. xxxxx @StoneyD PolePositionMarketing.com Thank You! Download this presentation at: ppmkg.com/xxxxxxxx

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