SEO stands for search engine optimization. At its core, SEO is the process of making your site rank as high as possible on Google when someone types in “Digital Marketing”. > There are a ton of technical SEO factors – site structure, anchor text, URL structure, and so forth. > Metadata is the title and lines of text that show up on the search results page. > The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms. > User experience (UX) plays a substantial role in how well your website will rank on Google. > Google’s move makes sense because more than 50% of traffic worldwide is generated from a mobile device.

1. How Does
SEOWork?

2. What Is SEO, Anyway?
SEO is an abbreviation for search engine
optimization.
At its most basic level, SEO is the process of
getting your website to rank as high as possible
on Google when someone searches for "Digital
Marketing".
The higher your site ranks, the more visible your
company is, and the more traffic and sales it is
likely to generate.

3. What Is The Most
Important SEO Factor?
Do links have any value? Yes.
Is it necessary to have links to rank?
Possibly, but not always.
Is content length important? Yes, but a
bad long post will not outrank a good
short post.
There is no single golden SEO factor that
outranks all others.
This may be outraging, but it is the truth.

4. How Long Does SEO Take
To Work?
The truth is that SEO takes as long as it takes – depending on your strategy,
this could be weeks or even months. If someone else does something just a
tad bit better, you may be pushed to the bottom of the SERPs.

5. On-page SEO refers to changes
you make to your website that
have an impact on SEO. Adding
an XML sitemap, for example, can
help your SEO.
On-Page SEO
Off-page SEO refers to SEO
strategies that take place
outside of your website, such
as linking to pillar content.
Off-Page SEO
What Is The Difference Between
On-Page SEO & Off-Page SEO?

6. SEO Factors That Rule
Today & Beyond
Remember that SEO trends change all the
time, and what works now may not work in a
few months.

7. Keywords are still important, but context is more important. Google crawlers now examine the
context and look for secondary keywords that are related to the searcher's intent.
Titles, meta descriptions, alt attributes, H1 tags, and URLs should all be clear and keyword-rich.
These factors inform Google that your site is relevant and aid in its ranking.
Length is important, but relevance is more important. "The amount of content required for the page
to be satisfying depends on the topic and purpose of the page," Google says.
There are numerous technical SEO factors to consider, such as site structure, anchor text, URL structure,
and so on.
Here are a few things to consider when creating content:
01 Relevant, Optimized Content Wins Every Time

8. Include keywords and variations in the title and description that are relevant but not repetitive.
Keep it brief, but not too brief. Google trims meta descriptions to around 160 characters, so aim for less.
Be as clear and concise as possible so that users know what to expect.
Consider metadata to be advertisements for your content.
The title and lines of text that appear on the search results page are referred to as metadata.
It's easy to optimize your metadata:
Metadata
Matters
02

9. Links Matter, But…
Links have always been an important part of SEO
since Google's inception.
The more high-quality, relevant links you obtain,
the higher your site's chances of ranking for
related key terms.
In short, links are still important in SEO.
However, quality is more important than quantity.
03

10. User Experience (UX) Impacts Rankings
Maintain a high time on page, a high CTR, and a low bounce rate. Although
these signals are not direct ranking factors, optimizing your site for high
engagement can help indirectly. Google is pleased with its customers.
Make your website simple to use. Improve your website's navigation so that
users can quickly find the page they're looking for. The "simpler, the better"
approach is ideal in this case. Navigation bars, drop-down menus, internal
links, and a site search will all be beneficial.
The speed of your website is extremely important. Your site should load in
less than 2 seconds in an ideal world. Image compression, optimization of
code and structure, and faster servers will all help. To get a sense of where
you stand, use Google's PageSpeed Insights tool.
The user experience (UX) of your website has a significant impact on how well it
ranks on Google.
Here are some best practices to consider:
04

11. Mobile Matters More
Than Ever Before
Google's move makes sense because
mobile devices account for more than
half of all traffic worldwide.
You must improve your mobile game or
your site will be relegated to the bottom
of Google search results.
04

12. Don’t Ignore Voice Search
Use natural language in your content and when
responding to questions.
Optimize your page for featured snippets.
Make a FAQ page and mark it up (use Question
and Answer schemas).
There's a lot of conflicting information out there
about voice.
Here are a few steps you can take to help optimize
your site for voice search:
05

13. Contact Us
(+91) 98125-47758
www.eracom.in
SCF No. 7, 1st Floor, Hollywood
Plaza, VIP Road, Zirakpur-140603
office@eracom.in

14. Thank You