Pixar started as a computer division in 1979 and was later established as Pixar in 1986. They began a partnership with Disney to produce computer animated films, starting with Toy Story in 1995, which became the highest grossing film of that year. Pixar's key customer segment is females aged 18-24, and their value proposition includes memorable films and characters, theme parks like Pixar Pier, and merchandise. Pixar distributes their films through theaters, cable/streaming platforms, and engages customers through social media platforms and their website.
Pixar Plus: An App (media economics & brand strategy)Brittney Johns
A presentation on the financial and brand strategy of creating an app for Pixar. Created by Lisa D'Mello, Jacquelyn DiNick, Brittney Johns and Vanessa Teran Iturralde
The Walt Disney Company was founded on October 16th 1923 by brothers Walt and Roy Disney.
It is one of the largest media and entertainment corporations in the world.
It’s the owner of 11 theme parks and several television networks, including the American Broadcasting Company (ABC).
Pixar Animation Studios was started by John Lasseter & George Lucas
Pixar was initially a computer graphics division owned by film maker George Lucas known as Lucas film limited.
In 1986, Steve Jobs purchased the computer graphics division of Lucas Film Ltd. for $10 million and established it as an independent company named Pixar , co-founded with Dr. Edwin E. Catmull.
Case studYChapter 2In 2006, Disney’s Pixar released the .docxwendolynhalbert
Case studY
Chapter 2
In 2006, Disney’s Pixar released the hit movie Cars, which
grossed $462 million worldwide. Since then, Cars mer-
chandise has generated over $2 billion in sales each year.
Pixar has since created a series of Cars shorts to be aired
on the Disney Channel with a subsequent DVD release. A
Cars sequel was released in 2011 along with an online vir-
tual gaming world on its Web site to help build hype. In
2012, Disney’s California Adventure theme park opened its
12-acre Cars Land attraction.
At Disney, the brand is the name of the game, and
the cross-platform success of the Cars franchise is by no
means an exception to the rule. Disney also has the Jonas
Brothers, Hannah Montana, High School Musical, the
Disney Princesses, Pirates of the Caribbean, and the list goes
on and on. The man behind the magic is Disney’s CEO, Bob
Iger, who has lead a dramatic revitalization of the Disney
brand since succeeding longtime head Michael Eisner
in 2005. When he first took the post, his strategy shifted
Disney’s focus to its stable of “franchises.” These franchises
are distributed across Disney’s multiple company plat-
forms and divisions, such as Disney’s various television
broadcast platforms (the Disney Channel, ABC, ESPN),
its consumer products business, theme parks, Disney’s
Hollywood Records music label, and Disney’s publishing
arm in Hyperion, just to name a few.
Iger’s franchise strategy has been supported by the
other major move he made upon first becoming CEO. On
his first day on the job, Iger told the board that revitaliz-
ing Disney’s animation business was a top priority, which
would be improved through the purchase of Pixar. As part
of Iger’s franchise strategy the deal made perfect sense, as
many of Disney’s latest television shows, theme park rides,
and merchandise were based on Pixar characters.
Finding a new market to push the Disney franchise into
became a priority as well. With the Walt Disney Company
experiencing flat growth, it was becoming evident that
Disney had missed some opportunities for broader success
due to a narrowing of its target market, which was at the
time largely associated with younger children.
Iger’s first move was to broaden Disney’s viewership
by moving the Disney Channel from premium to basic
cable and launching local versions in key global markets.
Then, Disney began pushing franchises to capture the
rapidly growing tween market. Putting its support be-
hind the Disney Channel’s High School Musical, Hannah
Montana, and the Jonas Brothers (who were emerging out
of Disney’s music label), Disney quickly generated a series
of franchise juggernauts in the tween-girl market.
Though Disney’s focus has remained on family-
friendly fare, Iger has shown a new willingness to look
to even broader markets, if it fits with the Disney brand.
Disney’s Pirates of the Caribbean, the first Disney film with a
PG-13 rating, played a major role in refocusing the brand ...
This is MBA project submitted for Strategic Diversification of Walt Disney. States the steps taken by Disney to diversify from just cartoons to more of established entertainment company.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Overview on Edible Vaccine: Pros & Cons with Mechanism
Entertainment Business Model Pixar
1. EB Models Assignment III
Pixar
Keith Baumann
12/1/2019
Carol Wonsavage Entertainment Business Models
2. Why I chose this company
The reason I chose Pixar was because some of my favorite movies growing up were produced
by Pixar. Not only are they one of my favorite production companies, but more importantly
their one of the most successful production companies of all time and they continue to produce
memorable movies to this day.
Background Information
Pixar is a motion picture studio that originally started as a computer division in 1979 by George
Lucas and was later bought by Steve Jobs in 1986, in which they established the name Pixar.
That same year Pixar and Disney began on a long-term project Computer Animation Production
System (CAPS). That same year 2 animated short films were released “Luxo Jr”, and “Red’s
Dream” In 1991 Disney and Pixar announced and agreed they’d distribute at least one fully
computer-generated animated movie. Pixar begins working on the project that would later be
named “Toy Story which was then released in 1995 and would become the highest grossing film
of the year making 192 million domestically and 362 million worldwide. Based on this success
Walt Disney Studios and Pixar agreed to jointly produce 5 movies over the next 10 years.
Customer Segmentation
Female 18-24- According to the analytics of people who search the most for any Pixar movie,
the research shows the gender and age that searches the most are females between the ages
of 18-24. Along with this data research also showed that these females made less than 50k per
3. year with the most common race being Hispanic. Although Pixar’s content is made for all ages
these are the numbers based on the analytics.
Value Proposition
Films- The films and movies Pixar create is the root of the value of Pixar. These films produce
memorable characters that last for decades and are remembered generation after generation.
Characters- The characters in the movies become idols and inspirations to the viewers. Often
times these characters are made into an action figure, poster, tshirts and etc. These characters
alone create longer term revenue for the company.
Theme Parks-From the movie, to the action figure until finally featured in a theme park. Pixar
Pier is another value proposition for the company. Pixar Pier is located at Disneyland in
California in which is another asset for Pixar.
Channels of Distributions
Theaters- a majority of the films produced by Pixar are released to the big screen first. This is
the first point of contact viewers get to see the new movie released.
Cable and Streaming Platforms- Disney Plus a new streaming platform where you can see most
of Pixar’s movie releases starting from Toy Story. You can also view Pixar’s movies on cable on
Disney owned channels.
4. Customer Relationships
Social Media/ Website- One of the strongest ways Pixar communicates with their fans and
followers is social media and their website. Pixar utilizes 5 social media platforms that keeps
them in contact with their fans. Facebook, Instagram, Twitter, YouTube and LinkedIn. Pixar’s
most active social media platform is Facebook. On this account they currently have 14 million
followers. This account is mainly for promotions and to keep the audiences engaged. Those 14
million followers don’t include the millions of followers on the products they release such as
Toy Story with 30 million followers and cars with 19 million.
Theme Parks- Located at Disneyland is Pixar Pier where all Pixar fans can enjoy their favorite
movie themed parks with all of their family and friends. Enjoy Pixar themed food and beverages
or ride the Incredicoaster, a high- speed roller coaster named after the Incredibles.
Merchandise- Pixar has many ways you can purchase merchandise from your favorite movies.
Not only can you find your favorite toy story shirt on the Pixar website, but you can also
purchase merchandise via various Disney stories throughout the the globe.
5. Product:
Value Proposition
Customer
Relationships
Customer
Segments
Social Media- Facebook,
instagram, youtube, twitter,
LinkedIn
Films- Toy Story,
Incredibles, Monsters Inc,
Finding Nemo Etc.
Females 18-24
Characters- Buzz
Lightyear, Woody, Mr
Incredible, Flash, Nemo,
Dory etc.
Theme Parks- Pixar Pier Hispanic
No college Degree
Theme Parks- Pixar Pier
located at Disneyland in
California.
Merchandise- T shirts, hats,
cups, dvds,
Under 50k per year.
Channels
(Distrbution)
Theaters
Cable and Streaming
Platforms
Disney Stores
6. References-
MELNIC, E. L. (2016). How to strengthen customer loyalty, using
customer segmentation? Bulletin of the Transilvania University of
Brasov. Series V: Economic Sciences, 9(2), 51–60. Retrieved
from
http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?direct
=true&db=bth&AN=120837998&site=ehost-live
Guo, S., & Heese, H. S. (2017). Product variety and distribution
channel structure. International Journal of Production
Research, 55(12), 3392–3410. https://doi-
org.oclc.fullsail.edu/10.1080/00207543.2016.1240380
Value Proposition Canvas - Pixar. (2019). Retrieved 3 December
2019, from https://prezi.com/bibwlv7tfx5z/value-proposition-
canvas-pixar/
(2019). Retrieved 3 December 2019, from
https://www.quantcast.com/blog/whos-looking-for-dory/
Pratap, A. (2019). Pixar Social Media Marketing. Retrieved 3
December 2019, from https://notesmatic.com/2019/01/pixar-
social-media-marketing/
7. Pixar Animation Studios | Summary, History, Movies, & Facts.
(2019). Retrieved 3 December 2019, from
https://www.britannica.com/topic/Pixar-Animation-Studios