The document discusses the career of an individual with the Creative Print Team of Walt Disney Studios Motion Pictures. Over 8 years, they helped with marketing campaigns for major Disney films through tasks like copywriting, research, poster concepts, and liaising with talent. Specifically, they came up with the idea to wrap a Disney monorail like a TRON lightcycle, called the "TRONorail", and designed an interactive display for Toy Story 3 that was such a hit it was made permanent at PIXAR.

1. DISNEY MOVIE CAMPAIGNS
WALT DISNEY STUDIOS MOTION PICTURES - CREATIVE PRINT MARKETING
With
over
8
years
with
the
Creative
Print
Team
of
the
Walt
Disney
Studios,
I
was
honored
to
have
helped
in
the
campaigns
for
some
of
the
studios
biggest
@ilms
in
the
past
decade.
From
early
research
and
referencing,
tag
lines
and
copy
writing,
conceptual
logo
and
poster
explorations,
and
even
a
liaison
between
the
print
team
and
some
legendary
artists
and
@ilmmakers
on
current
and
future
@ilms.
ROLES:
- COPYWRITING & TAG-LINES
- RESEARCH & REFERENCING
- DIGITAL ASSET MANAGER
- POSTER CONCEPT EXPLORATION
- LIAISON FOR TALENT & FILMMAKERS

2. THE “TRONORAIL”
WALT DISNEY STUDIOS MOTION PICTURES MARKETING - WALT DISNEY WORLD RESORT
Inspired
by
the
classic
Disney
movie,
I
came
up
with
a
clever
outdoor
marketing
idea
to
cover
a
pre-­‐existing
Disney
Monorail
with
art
that
made
it
look
like
a
light-­‐cycle
from
the
world
of
TRON.
They
even
went
with
the
name
I
gave
it,
the
TRONORAIL.
It
ran
on
the
EPCOT
line
in
Walt
Disney
World
for
15
months,
was
a
huge
hit
on
the
internet,
had
it’s
own
Disney
pin
made
and
even
a
miniature
toy
replica
created
of
it
and
sold.
ROLES:
- CONCEPT DESIGNER
- NAME CREATOR

3. “TOY STORY 3” DISPLAY
WALT DISNEY STUDIOS MOTION PICTURES MARKETING - PIXAR
ROLES:
CONCEPT DESIGNER
A
big
fan
of
in-­‐theater
movie
displays,
I
was
excited
when
an
idea
I
had
to
create
a
interactive
photo
op
display
for
Toy
Story
3
came
to
fruition.
It
was
a
big
hit
in
theaters
and
even
PIXAR’s
own
CCO
John
Lasetter
loved
it
so
much,
he
commissioned
one
to
be
permanently
placed
in
the
PIXAR
lobby
up
in
Emmeryville,
CA.
The
design
lived
on
outside
theaters
as
a
photo-­‐op
on
at
Disney’s
California
Adventure
theme-­‐park.