StudioCanal UK would be well suited to produce the film. It has experience producing thriller films similar in genre to the film, including mysteries and films involving killers. It also has a history of distributing classic British films from its libraries. While it produces films for a wide audience, its focus on British films aligns with the film's production in England. Its past marketing campaigns utilizing both traditional and new media would help promote the film. For these reasons, StudioCanal UK would be a good fit to produce and promote the film.

1. Evaluation
Task 3
WHAT INSTITUATION WOULD MAKE YOUR FILM.

2. StudioCanal UK
• In 1999, the year Danny Perkins, Will Clarke and Paul Higgins launched
Optimum Releasing, they set out their stand as smart, sprightly new
operators in the UK distribution arena by re-releasing black-and-white
British classics (a Studiocanal film)
• In 2006, Optimum Releasing was developed by French film producer and
distributor StudioCanal, a subsidiary of Vivendi's Canal & Group. This
marked StudioCanal's 1st entry into an international market.
• Since then, StudioCanal distributes their classic British films, which includes
many from their Carolco Pictures and EMI Films libraries through Optimum
Releasing under the Optimum Classic element. In September 2011
Optimum Releasing was renamed to StudioCanal
• StudioCanal is a subsidiary type of studio.

3. Why would your chosen company make your
film?
• StudioCanal would make my film, because it made a couple
of thrillers that relate to our thriller. For instance, Tinker
Tailor Soldier (2011), which is about the bleak days of the
Cold War, espionage veteran George Smiley, who is forced
from semi-retirement to uncover a Soviet agent within MI6.
Not only that it is a thriller, but also a mystery. Our thriller
has an unknown detail which challenges audience’s mind.
Moreover, it has also produce The Kill List (2011). This film
might contain horror, but it is a psychological crime- thriller
about a hitman that takes a new assignment with the
promise of a big payoff for three killings. What starts off as
an easy task soon unravels, sending the killer into the heart
of darkness. Similarly, out thriller has a killer who is a
protagonist of the film. Thus, since the StudioCanal makes a
handful of thrillers, the company is trained for this specific
genre.

4. What other films have they made?
• The StudioCanal made an award winning
‘Pride and Prejudice’ (2005) film, which is
a romantic drama. This film is about a
young woman (Elizabeth Bennet) that
meets a single, rich, and proud Mr. Darcy.
But Mr. Darcy reluctantly finds himself
falling in love with a woman beneath his
class. This film casts famous actress such
as Keira Knightley, an Academy Award For
the Best Actress in 2006. Moreover, the
company also made ‘The Pianist ‘(2002),
which is a historical drama about a Polish
Jewish musician who struggles to survive
the destruction of the Warsaw ghetto of
World War II.

5. How does the film fit the ethos of the
institution?
• The company releases many feature films, including foreign, Studio Ghibli, independent,
art-house, British, Irish and American films in the United Kingdom and sometimes
Ireland. In the early days, the company released black and white British classics and now
the company still distributes their classic British films.
• The famous directors that worked for The StudioCanal are Liam Neeson and Colin Firth.
Colin Firth is also an English actor and his films have grossed more than $ 3 billion from
42 release worldwide.
• In the ten years since Optimum was purchased by StudioCanal, the company has
expanded tenfold in terms of revenue. Perkins is self-assured that the company will not
stop growing anytime soon. “Along the way, we’ve had nothing but support to grow our
production ambitions, to buy bigger films, to release bigger films. And now that Vivendi
are more involved in Canal Plus and StudioCanal, we feel we’ve got them behind us to
keep at it and keep growing. There’s no shortage of ambition on both sides.”
• The StudioCanal is rapidly expanding and Perkins identifies for the company going
forward is a closer synergy with Vivendi-owned Universal Music Group (UMG) to develop
a slate of projects concerned with music.

6. How would they market the film? Give examples of
other marketing they have done before.• The Paddington's marketing campaign, particularly in the UK where a specially created
trail of 50 Paddington statues designed by the likes of London mayor Boris Johnson and
man-of-the-moment Benedict Cumberbatch, were placed across the city. They have
generated huge publicity and drawn much admiration. Just as importantly, it will raise
funds for the National Society for the Prevention of Cruelty to Children. This is an example
of a traditional media marketing campaign.
• For the film the Tinker Tailor Soldier Spy, the company used various ways to advertise it.
Regarding the traditional media, the posters were mounted that showed Oldman’s
character in profile, the image made up of a variety of words that, we can assume,
describe that character along with random number strings that the audience can think of
as codes or something. The Posters are a good way of marketing as it reaches a wider
range of audience, and indeed the company wanted to appeal to a specific age group (to
anyone who is above 40), as most of the people in that age group were reading novels
when cold war spy thrillers were still in fashion. New Media was also involved in the
marketing campaign. The Trailers were released both online and in the cinemas. Speaking
of social media, the movie’s Facebook page and the studio’s Twitter feed were both full of
updates about the movie’s publicity and marketing activity. With Facebook also hosting
photos and videos.
• The StudioCanal had a lot of experience in the marketing area, and thus will be able to
market my film well. The traditional and the new media will be involved in the marketing
stage. Firstly, the billboards and posters of the main actors will appear in the streets and
the underground. The film will be also advertised in the newspaper and on radio in order
to reach a wider audience. The teaser trailer with action scenes will be released online,
followed by the original trailer later on. The social media will also be involved, the
Tweeter and Facebook profiles will share the news and the details of my film.

7. Do they specialise in a genre?
• The StudioCanal seem to produce a diversity of films, varying from
thriller/action, romance for the older audience to fantasy/adventure
for younger (The House of Magic). However, the company releases
British films and not the world famous blockbusters.

8. Does the studio have a particular target
audience?
• The research showed that the StudioCanal’s
target audience vary from children of the
primary age school, as the company make
fantasy/adventure films such as (The House of
Magic) and the older generation, around 40s
and 50s, as the studio creates documentaries
based around the past. Moreover, the
company is appealing for both genders, male
and the female. It makes rom-coms and
comedies (Pride and Prejudice, Bridget Jone’s
Diary) for woman and thriller/action, or crime
films (The Gunman) for men. Thus, there is not
specific audience for this studio.

9. The Paramount Pictures
• Paramount was founded in 1912, 104 years ago.
• The company which is (also known as Paramount Pictures and often referred to
simply as Paramount) is an American film studio based in Hollywood, California. It
is a subsidiary of the American media conglomerate Viacom since 1994.
Paramount is the fifth oldest surviving film studio in the world,the oldest in the
US, and a member of the "Big Six" film studios still located in the Los Angeles.
• Paramount is a member of the Motion Picture Association of America.
• In 2014, Paramount Pictures became the first major Hollywood studio to
distribute all of its films in digital form only.

10. Why would your chosen company make your
film?
• Paramount was founded in 1912, 104 years ago.
• The company which is (also known as Paramount
Pictures and often referred to simply as Paramount)
is an American film studio based in Hollywood,
California. It is a subsidiary of the American media
conglomerate Viacom since 1994. Paramount is the
fifth oldest surviving film studio in the world, the
oldest in the US, and a member of the "Big Six" film
studios still located in the Los Angeles.
• Paramount is a member of the Motion Picture
Association of America.
• In 2014, Paramount Pictures became the first major
Hollywood studio to distribute all of its films in digital
form only.

11. What other films have they made?
• The Paramount Pictures made many thrillers. For
instance;’ Jack Ryan: Shadow Recruit’ (2014). The
genre of the film is action, drama, thriller. The
plot: Jack Ryan, as a young covert CIA analyst,
uncovers a Russian plot to crash the U.S. economy
with a terrorist attack. Orr ‘The Shutter Island’
(2010). The genre of this film is mystery, thriller.
The plot: In 1954, a U.S. marshal investigates the
disappearance of a murderess who escaped from
a hospital for the criminally insane.
• Paramount is also immensely famous for making
’The Titanic’ (1997) which is ranked first as the
most grossed film. ’The Titanic’ is a beautiful,
world known romantic drama.

12. How does the film fir the ethos of the
institution?
• The Paramount is a member of the ‘Big Six’
studios and is famous for the classic, world -
wide known films.
• It is known for the numerous blockbusters,
such as ‘The Titanic’, which is the highest
grossed film- $658,672,302. ‘The God
Father’, ‘Transformers’, ‘Transformers:
revenge of the fallen’, ‘Transformers: Dark of
the Moon’, and etc. ‘The Iron Man’.
• In 2014, Paramount Pictures became the
first major Hollywood studio to distribute all
of its films in digital form only.
• Paramount is also known for the famous
directors such as James Cameron, Michael
Bay and Christopher Nolan.

13. How would they market the film? Give examples of
other marketing they have done before.
• As Paramount have more power in the film industry, the company is snot scared to invest more resources into the
marketing campaign, even if the film will not do as well.
• For instance, for the film ‘Transformers’- an additional $150 million was spent to market the film globally. The company
used the traditional media and the new media, but on a greater scale. Posters of the main characters (transformers)
appeared on the streets, there was a good amount of online advertising done, beginning with square ads like this one that
featured the teaser poster art of Fallen and continuing through to units that incorporated more of the characters and
visuals from the movie and the campaign. Moreover, cross- promotion was also involved; There GM showed off
Bumblebee and some of the other cars that appear in the movie.
• LG released a limited edition version of the Versa phone that came inscribed with the Decepticon logo and with exclusive
movie content pre-loaded on the device. LG also created a movie-themed microsite that made you part of N.E.S.T which
gave you access to games, downloads and other content you could add to your LG phone.
• Burger King acted as the film’s fast food partner, one of three movie promotions the chain is engaging in during the
summer, all with Paramount. BK locations will include Transformers toys in their Kid’s meals and offer a new burger called
the BBQ Double Stackiton for the duration of the promotion.
• Mars (chocolate bar), for its part, created displays and events at two New York locations that were exclusive with both the
movie’s logo and Kmart’s.
• Bay (director) also did his part to fuel excitement for the IMAX release of the movie teasing that there would be additional
footage in those prints that was not in the standard prints. Of course some of his claims that Optimus Prime would be “to
scale” on IMAX screens.
• My movie, apart from having the 3D printed posters in the underground, and internet advertisement, the collaboration
and cross-promotion will also be involved. For instance, the film can be advertised in various clothes brands, having logos
or prints of the characters on the clothes items would spark people’s excitement. Interviews with the main actors will be
released online talking about their filming journey.

14. Kids Happy meal at McDonalds
One of the Transformers poster

15. Do they specialise in a genre?
• Similarly, to StudioCanal, the Paramount pictures do not specialise in
one particular genre. They make various action/ sci-fi movies, but also
comedies, dramas and thrillers.’

16. Does the studio have a particular target
audience?
• The company targets an older age group being ages 12-15 which is an
older target audience compared to other production and distribution
companies. Paramount Pictures has created movies such as Indiana
Jones, G.I.Joe and Star Trek which are all around the 12 age rating
movies and movies such as World War Z, Anchorman and Hansel and
Gretel which are based around the 15 age rating movies.

17. Conclusion
• I believe that the StudioCanal UK would make my film. Firstly, the
company is based in the UK, which will be more convenient, as all of
the actors live in England. Moreover, my film has a small budget due
to not famous actors or producers, thus studio like the Paramount
Pictures would not benefit from making it. The StudioCanal is an
experienced company that produced a handful of films that became
world known, and amongst them few were thrillers. Additionally, the
the studio has enough of money to market my film, in order to raise
awareness and demand for the product. Therefore, due to its location
and the small budget of my film, I believe that the StudioCanal would
make my film.