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Pixar team case study


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This is the team Ramrod case study of Pixar for M. Koegel's business class.

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Pixar team case study

  1. 1. Pixar Yus G. Marto- History of Company Justin Bank-How They Make Money Michael Gordon and Kent Morrison-Corporate Social Responsibility Melelani Petersen-International Business Presence
  2. 2. The history of a company filled with talent <ul><li>1979 Dr. Ed Catmull is recruited to Lucasfilms </li></ul><ul><li>1984 John Lassiter leaves Disney for Lucasfilms </li></ul><ul><li>1986 Steve Jobs buys Lucas’ computer graphics division and names it Pixar </li></ul><ul><li>1991 Pixar strikes a three picture deal with Disney </li></ul><ul><li>1995 Toy Story hits the box office </li></ul><ul><li>2006 Pixar and Disney merge; Pixar becomes a subsidiary of Disney </li></ul><ul><li>2010 Toy Story 3 earns over 1 billion dollars </li></ul>
  3. 3. Products <ul><li>Over 20 shorts </li></ul><ul><li>Toy Story </li></ul><ul><li>A Bug’s Life </li></ul><ul><li>Toy Story 2 </li></ul><ul><li>Monsters Inc </li></ul><ul><li>Finding Nemo </li></ul><ul><li>The Incredibles </li></ul><ul><li>Cars </li></ul><ul><li>Ratatouille </li></ul><ul><li>Wall-E </li></ul><ul><li>UP </li></ul><ul><li>Toy Story 3 </li></ul><ul><li>Cars 2 </li></ul><ul><li>RenderMan </li></ul>
  4. 4. <ul><li>Disney paid Pixar 26 million to make 3 computer animated films. Pixar spend 26 million making Toy Story. After Toy Story earned 360 million worldwide, Disney struck a deal with Pixar to be the sole distributor of product lines and split the profits 50-50. This gave both companies the capital to finance many more project. </li></ul>
  5. 5. How much money does Pixar make? <ul><li>It is estimated that Pixar has made over 26 billion dollars from their movies, shorts, and product lines. </li></ul>
  6. 6. Corporate Social Responsibility
  7. 7. IT GETS BETTER PROJECT <ul><li>Pixar did a PSA to help the Gay community with a message saying its ok to be different. </li></ul><ul><li> </li></ul>
  8. 8. THE CBA <ul><li>Job Training and Local Hiring. </li></ul><ul><li>Housing. </li></ul><ul><li>Child Care. </li></ul><ul><li>Fair Employment Practices. </li></ul>
  9. 9. Pixar’s first five films are all released and heavily marketed internationally by Disney. <ul><li>Toy Story </li></ul><ul><li>Domestic $191,796,233 </li></ul><ul><li>International $170,162,503 </li></ul><ul><li>Total $361,958,736 </li></ul><ul><li>A Bug’s Life </li></ul><ul><li>Domestic $162,798,565 </li></ul><ul><li>International $200,600,000 </li></ul><ul><li>Total $363,398,565 </li></ul><ul><li>Toy Story 2 </li></ul><ul><li>Domestic $245,852,179 </li></ul><ul><li>International $239,163,000 </li></ul><ul><li>Total $485,015,179 </li></ul><ul><li>Monsters, Inc. </li></ul><ul><li>Domestic $255,873,250 </li></ul><ul><li>International $269,493,347 </li></ul><ul><li>Total $525,366,597 </li></ul><ul><li>Finding Nemo </li></ul><ul><li>Domestic $339,714,978 </li></ul><ul><li>International $528,179,000 </li></ul><ul><li>Total $867,893,978 </li></ul><ul><li>Figures provided by Box Office Mojo   </li></ul>
  10. 10. it’s a small world after all <ul><li>Disney isn’t just about animated films, there’s television stations all over the world showing many of the beloved programs we what in the US but also creating content locally tailored to the culture but with a Disney twist, there are the theme parks, live shows, concert, and don’t forget all the products to buy covered in the faces of our favorite animated characters. This ensures that Pixar too is known in every part of the world, perhaps even better than Coca-Cola. As for Pixar, the subsidiary, they’ve just opened a new studio in Vancouver, Canada to concentrate on producing shorts and television content. </li></ul>
  11. 11. Disney Rules the World… <ul><li>With the 2010 release of Toy Story 3 earning over 1 billion dollars worldwide and the June 2011 release of Cars 2 expected to do as well or better, the Pixar-Disney merger placed them nicely for world domination of animated film. </li></ul>