The document discusses how trust is essential for businesses to function effectively as complex adaptive systems. It argues that an enterprise is composed of people interconnected by information flow, facilitated by communication and solidified by trust. It emphasizes that trust must exist between individuals, within teams, and across teams that make up the value chain in order for the system to work harmoniously. Some key points made include the need for strong identities, compelling mandates, and simple rules to build trust within teams. The overall message is that forging relationships of trust throughout an organization is important for its long-term success.

1. YOUR BUSINESS IS A SYSTEM BASED ON TRUST
Created by /Rob Woolley @rdotwoolley

2. WHY SHOULD YOU TRUST ME?
I've broken and fixed many systems over the past decade
In several industries
I'm a bit crazy

3. Year Problems Solved
Feb 2013 330
Feb 2014 395
Feb 2015 500

4. AGENDA
The Enterprise as a System
Individuals and Trust
Trust Within the Team
Teams in the Value Chain Operating with Trust
Conclusions and Future Directions

5. THE SYSTEM

6. W. EDWARDS DEMING
“Your business is a system.”

7. DONELLA MEADOWS
“Your business is a complex system.”

8. HUMBLE, MOLESKY, O'REILLY
“Your enterprise is a complex adaptive system
composed of people who share a common
purpose.”

9. WOOLLEY
“Your enterprise is a complex adaptive system
that is composed of people who share a
common purpose. The people are
interconnected by the flow of information
which is facilitated by communication and
galvanized by trust.”

10. TRUST BETWEEN INDIVIDUALS
In this business with me, I do not buy a service. I buy a result.
In all matters, when you work for me, you must do exactly
what you say you will do.

11. In all matters, when you work for me, you must do exactly
what you say you will do.
In this business with me, I do not buy a service. I buy a result.
If you say you will do a thing, you must do exactly that thing.

12. INDIVIDUALS AND INFORMATION FLOW

13. INDIVIDUALS AND TRUST DEFINED*
Will you do a thing for me in the future even if it does not
directly benefit you?

14. INTERLUDE OF INDIVIDUAL TRUST
The Talented Mr. Riley

15. MID 2013... OUR STATUS
The team trusts me
I trust the team
How do I get the team trusting each other?

16. THE MIGHTY DUCKS

17. TRUST WITHIN TEAMS
A group phenomena that structures predictability in
individual response tied to a shared identity.

18. FIRST YOU NEED A GROUP OF PEOPLE

20. A STRONG UNIFYING IDENTITY
We will be the best Web Operation Team in the Equity
Management Industry

21. COMPELLING MANDATE
We own our platform's availability, reliability, and resilience.
No one else.
We perform missing-or-broken-feature-by-human to provide
a seamless equity management experience

22. SIMPLE RULES TO REINFORCE OUR IDENTITY
We are a keeper of accurate records. Do not f*#k up the
records.
Do not separate employees or companies from their money
or shares.
It is a $40B system. Make good bets.

23. THE VALUE OF A
HIGH TRUST - HIGH PERFORMANCE
TEAM

24. WARNING!
Beware of local optimization! Remember it's a complex
adaptive system!

25. INTERLUDE OF INTER TEAM TRUST
Global Cross Team Standup

26. TYPICAL VALUE CHAIN

27. TRUST FORGED VALUE CHAIN

28. CONCLUSION
“Your enterprise is a complex adaptive system
that is composed of people who share a
common purpose. The people are
interconnected by the flow of information
which is facilitated by communication and
galvanized by trust.”

29. CLIENTS
Do your clients trust your enterprise?

30. TEAMS
When teams collaborate and they do not have a positive
outcome... why?

31. WITHIN TEAMS
What teammates do not function well together?

32. INDIVIDUALS
That person that you feel like you cannot rely on?

33. FORGE YOUR VALUE CHAIN WITH TRUST
#trustops