15 things for you to consider before you publish your next blog.
This SlideShare is the companion to the blog "How to Blog Like a Pro in a Mobile and Social World" https://cafelina.me/2017/10/26/blog-like-a-pro/ . Together they offer guidance on how to structure your approach to blogging.
So you think you can blog… Yet when you produce content, it fails to deliver any kind of meaningful results. Your blogging efforts are floundering. You’re staring at a blank screen not knowing where or how to start. Wasn’t this supposed to be easy?
Email and Web Marketing on Steriods v2Doug Devitre
This workshop discusses what to put into an email, how specific forms of content create links to include, and how to distribute your expertise using a variety of methods online.
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
Putting Almost No-cost Web-based Tools to Work for Small BusinessRich Brooks
Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.
Email and Web Marketing on Steriods v2Doug Devitre
This workshop discusses what to put into an email, how specific forms of content create links to include, and how to distribute your expertise using a variety of methods online.
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
Putting Almost No-cost Web-based Tools to Work for Small BusinessRich Brooks
Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Social Media Shortcuts to More Sales, Security, and Success - National Speake...Doug Devitre
Doug Devitre delivers Social Media Shortcuts to More Sales, Security, and Success at the 2010 National Speakers Association (NSA) Annual Convention at the Orlando World Marriott Convention center.
Learn simple time-saving shortcuts for creating and delivering your message through multiple delivery systems online to book more business. These measurable activities will focus on priorities, strengths and how to delegate responsibilities to staff. By attending this session, you will learn to demonstrate the steps to create your own toolbar to list frequently used social networks, RSS feeds and online programs to save time sharing information to multiple communication delivery systems * Be able to list social media sites that track online activity to prioritize future online activities that make money * Know how to delegate social media responsibilities to staff members based on strengths and best use of time to book more business.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
The Third Wave of the Web: Personalization of StreamsLouis Gray
With more information flowing our way than ever before from an increasing number of connections and sources, intelligent ranking is setting up to be the next big trend on the Web.
my6sense introduces the next evolution in search, and how true personalization can leverage and leapfrog
Digital marketing tools, tips, and techniques by Social Media speaker Dawn Raquel Jensen @dawnrjensen of Virtual Options Coaching & Training @virtualoptions
Dawn is a social media coach, speaker, and digital marketing trainer who supports CEOs, leadership teams, and committed entrepreneurs in utilizing social platforms and tools to create visibility, establish wider credibility or become trusted advisors and industry leaders. For more information about Dawn, visit: www.virtualoptions.net or on Facebook - www.fb.me/virtualoptions
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Socail Media Presentation for Banks Chamber of CommerceMicrobrew Media
Stacie gave a talk on Social Media for the Banks, Oregon Chamber of Commerce on 2/4/2010. The presentation focuses on what sites are the main players in Social Media and how small business can use them to their advantage.
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
Inbound marketing workshop covering strategy, content generation, curation, distribution, repurposing and measurement. Also includes a case study on the Congregation.ie content led marketing approach.
Social Media Shortcuts to More Sales, Security, and Success - National Speake...Doug Devitre
Doug Devitre delivers Social Media Shortcuts to More Sales, Security, and Success at the 2010 National Speakers Association (NSA) Annual Convention at the Orlando World Marriott Convention center.
Learn simple time-saving shortcuts for creating and delivering your message through multiple delivery systems online to book more business. These measurable activities will focus on priorities, strengths and how to delegate responsibilities to staff. By attending this session, you will learn to demonstrate the steps to create your own toolbar to list frequently used social networks, RSS feeds and online programs to save time sharing information to multiple communication delivery systems * Be able to list social media sites that track online activity to prioritize future online activities that make money * Know how to delegate social media responsibilities to staff members based on strengths and best use of time to book more business.
The "Sin City" Guide to Google-Friendly Link Earning - Pubcon Las Vegas 2014Casey Markee, MBA
Link building is hard. Make it easier by learning and implementing the link earning classes that Google still likes and position your site effectively in a post-Penguin world!
The Third Wave of the Web: Personalization of StreamsLouis Gray
With more information flowing our way than ever before from an increasing number of connections and sources, intelligent ranking is setting up to be the next big trend on the Web.
my6sense introduces the next evolution in search, and how true personalization can leverage and leapfrog
Digital marketing tools, tips, and techniques by Social Media speaker Dawn Raquel Jensen @dawnrjensen of Virtual Options Coaching & Training @virtualoptions
Dawn is a social media coach, speaker, and digital marketing trainer who supports CEOs, leadership teams, and committed entrepreneurs in utilizing social platforms and tools to create visibility, establish wider credibility or become trusted advisors and industry leaders. For more information about Dawn, visit: www.virtualoptions.net or on Facebook - www.fb.me/virtualoptions
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Socail Media Presentation for Banks Chamber of CommerceMicrobrew Media
Stacie gave a talk on Social Media for the Banks, Oregon Chamber of Commerce on 2/4/2010. The presentation focuses on what sites are the main players in Social Media and how small business can use them to their advantage.
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Broadband and Impact on the Business Bottom Line March 2014WI Broadband
How broadband, web presence and social media impact a business bottom line. Includes recent statistics on e-commerce, mobile e-commerce, social media customer conversion, and key elements that comprise a successful business online presence.
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Blog Like a Pro in a Mobile and Social World
1. So you think you can blog… Yet when you produce content, it fails to
deliver any kind of meaningful results. Your blogging efforts are
floundering. You’re staring at a blank screen not knowing where or
how to start. Wasn’t this supposed to be easy?
This SlideShare is the companion to the blog by the same name
https://cafelina.me/2017/11/25/blog-like-a-pro/. Together they offer
guidance on how to structure your approach to blogging. While it is
complimentary, this differs from “how to structure a blog post”.
What I’ve created and refined is a sort of templatized checklist that
helps focus the work effort.
I use the template checklist to develop draft ideas which I then plot
into an editorial calendar. It can be challenging to complete the
template in one sitting. However, I find it pays to take the time to
document, refine and return until I have a solid bone structure that will
form the basis for the information, compelling resources and creative.
Once completed and as appropriate, the template also serves as the
vehicle to socialize with other coworkers.
If you hit at least the majority of the items in the template, you should
be on your way to producing more compelling content. The key to the
approach is to…
work your way through the checklist before you start writing the blog.
How to Blog Like a Pro
in a Mobile and Social
World
46. Learn how to blog like a pro in a mobile
and social world.
47.
48. 1. Blog Thesis • “This blog is about …”
2. Identify 3-5 objectives • What do you want to accomplish?
3. Audience • “This blog is targeted at …”
4. Roles & Responsibilities • Who will be the published author?
• Is the writer someone other than the author?
• Who is on the review team?
• “The approval chain for the blog includes …”
5. Target Publication Date • Hard date (event), soft date (thought
leadership), or crisis (yikes!)?
• Are their dependencies?
6. Is this blog associated with
an industry event or incident?
• Name, context, #tag, URLs
7. Outline reference materials
that bolsters the blog.
• Research, articles, blogs, videos, quotes, tweets,
infographics, screenshots, images, etc.
• Is the blog dependent on asset completion?
8. Social tags • Are there existing social tags or keywords for
this topic?
• Are you proposing others?
49. 9. What are the CTAs
Primary and Secondary
• Follow us, contact us, view / share / download
our whitepaper, register for a webinar, listen to
our podcast, schedule a demo, buy now! etc.
• Can you track and measure each CTA?
10. Image Creative • 1 or more images used as blog header and
across social channels.
11. New Companion Asset? • Readers feast on more than words. Think eye
candy.
12. Blog Title • Do this last, once the blog is complete.
• *** Use a headline analyzer. ***
13. Promotion Strategy • Do you have a plan to communicate with key
external influencers and internal advocates?
• Can the content reach be extended?
• Is this worthy of media placement / exclusive?
• Social media copy and cadence
14. Engagement
Comment moderation
across all channels
• Do responses require approval before posting?
• Where will responses be posted? Directly in
channel or as a redirect to a central response?
15. Tracking and Insights • What do the metrics tell you?
• Can you do better?
• Is there a follow-up?
50.
51. • The FCC received a complaint from an
individual who had attended a function at
the Gaylord Opryland.
• The complainant alleged that the Gaylord
Opryland was “jamming mobile hotspots
so that you can’t use them in the
convention space.”
In March 2013 …
52. 1. FCC issues
an order and
consent decree
http://transition.fcc.gov/Daily_Releases/Daily_Busines
s/2014/db1003/DA-14-1444A1.pdf
Friday, October 3rd 2014
53. 1. FCC issues
an order and
consent decree
2. “Marriott fined
$600,000 by FCC
for blocking
guests’ Wi-Fi” via
CNN
http://edition.cnn.com/2014/10/03/travel/marriott-
fcc-wi-fi-fine/
Friday, October 3rd 2014
54. Friday, October 3rd 2014
1. FCC issues an order
and consent decree
2. “Marriott fined
$600,000 by FCC for
blocking guests’
Wi-Fi” via CNN
3. Experts are vocal
on Twitter
55. 1. Blog Thesis “This blog sheds light on the FCC’s decision
regarding Wi-Fi containment at Marriott.”
2. Identify 3-5 objectives • Position Hemant Chaskar as subject matter expert
in this area.
• Position the company as a security thought leader.
• Engagement: Generate dialog / comments on blog
and social platforms.
• Showcase Hemant’s blog portfolio.
• Increase Twitter and SlideShare social actions.
3. Target Audience • Hospitality Segment: Technical and Business
Decision Makers, Wi-Fi Industry Experts, Technical
Trade Press
4. Roles & Responsibilities • Author: Hemant Chaskar
• Reviewers: Hemant Chaskar, Lina Arseneault, legal
• Final approval: executive team
5. Target Publication Date • Saturday October 4th 2014 (be first to publish
thought leadership on this topic)
6. Is this blog associated
with an industry event or
incident?
• Reaction to Marriott’s position, confirm that we
are not the vendor
• #Marriott #FCC
56. 7. References • WIPS video from Wireless Field Day 6
• https://www.youtube.com/watch?v=SHt193xgRz0
• The WIPS Detective blog series by Hemant
• http://blog.mojonetworks.com/the-wips-detective/
• FCC-Marriott WiFi Blocking Fine Opens Pandora’s
Box | By Lee Badman via InformationWeek
• http://www.networkcomputing.com/wireless-infrastructure/fcc-
marriott-wifi-blocking-fine-opens-pandoras-box/a/d-id/1316449
8. Social Tags • #WiFi #MarrioTT #FCC
9. What are the CTAs
Primary and Secondary
• Subscribe to our blog. Contact us.
• Increase blog and web traffic.
• Increase social followers.
10. Image Creative • Atom image with Wi-Fi and many other
components
11. New Companion Asset • Visual summary tracking articles and opinions.
• Both SlideShare and blog can be cross-promoted.
12. Blog Title • Understanding FCC decision regarding Wi-Fi
containment at Marriott
13. Engagement • Blog, Twitter, LinkedIn, SlideShare, Newsletter
14. Tracking and Insights • Substantial blog and web traffic spikes.
• Social Follow, SlideShare views, likes, embed
• Timing is everything!
61. The top three goals for SMB social media
marketing programs are
brand awareness (74%),
website traffic (53%), and
lead generation (41%).
(Source Simply Measured)
62.
63.
64.
65. How to blog like a pro in a mobile
and social world.
This blog offers guidance on how to structure
your approach to blogging through a
templatized checklist that helps focus the work
effort. Read on and learn how to blog like a
pro so that you can start capitalizing on the
social media era.
66. Other Resources
If you require tips on how to structure a blog post, you can find
them here
What is a Blog Post? – The Perfect Structure [blog post includes
a visual template] via FirstSiteGuide
Adopt the winning perspective, think like a customer [blog post
includes a visual SlideShare] via cafelina blog
Blogging Statistics and Trends: The 2017 Survey of 1000+
Bloggers via Orbit Media Studios
67. Learn how to blog like a pro in a mobile
and social world.
69. For the build of this SlideShare, CaféLina sourced images from the following 123rf.com contributors:
https://www.123rf.com/profile_rawpixel
https://www.123rf.com/profile_vnn83
https://www.123rf.com/profile_kae4yuki
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How to Blog Like a Pro
in a Mobile and Social
World