This document outlines the agenda for an online and new media class. It includes discussions on tracking sales funnels and audience segmentation. Students will review blog posts on identifying audience segments and setting goals in Google Analytics. The document notes a correction to the due date for digital marketing plan presentations. It also recaps a reading on usability and discusses back-end analytics goal setting. Key areas covered include the differences between macro and micro goals, learning from conversion rates, and multi-flow channel reports. The document concludes with reviewing students' blog posts and outlining the next class session.