Although Sitecore offers multi-tenancy OOTB, many enterprise customers of Sitecore find themselves managing websites across multiple brands, business units, regions and often end up with multiple deployments that may increase redundancy, reduce reusability and increase overall cost of marketing and IT operations. This session will showcase how a large CPG enterprise used OneWeb framework utilizing best practices and enabling advanced features of Sitecore to unify digital operations.

1. October 6, 2021
OneWeb
Varun Nehra
SVP of Digital Solutions, Altudo
Unifying multi-brand experience
management and digital operations
with the power of Sitecore

2. #SitecoreSYM
• Sitecore Technology MVP
• 9+ years of Sitecore experience
• 25+ Sitecore projects
• 75+ digital engagements
• Lives in Atlanta
Varun Nehra
SVP of Digital Solutions, Altudo
varun.nehra@altudo.co
@sitecorevarun
www.sitecorevarun.com
Today’s speaker

3. © 2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All
other brand names are the property of their respective owners.
#SitecoreSYM
01
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Challenges facing large CPG organization
The need for OneWeb
What is OneWeb
Achieving OneWeb
Agenda

4. The challenge

5. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
• 35+ brands and as many, if not
more websites
• Multiple stakeholders and product
owners distributed across 4 geographic
regions
• Independent product backlog and code
base for each brand managed by a single
team
• 70% duplication of content types as well
as features and functionality
• Lack of standards and best practices
across brands
• 5-month lead time for brand onboarding
Challenges within digital operations at a large CPG company

6. #SitecoreSYM
Siloed product development across brands
6
• Each brand/business
unit manages its own
feature list
• Delivery team
processes requests and
assess effort per
brand/business unit
Project
Brand website
Campaign page
PDP page redesign
Landing page
Backlog
Site navigation
Send data to SF
Send data to SF
GDPR cookie law
Send data to SF
Send data to SF
Ratings & reviews
Send data to SF
Send data to SF
New form
Features

7. #SitecoreSYM
Serial agile execution across brands
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• Features are implemented per brand in a serial approach
• Each brand is not only waiting to gain priority but
also waiting for that effort to be completed
Sprint 1
Deployment
Deployment
Sprint 2
Backlog

8. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
1. Speed up time-to-market with self-service and
turn-key marketing operations
2. Ability to serve and support multiple
brands at scale
3. Consistent and standardized experiences with
flexibility to deliver unique brand experience
4. Unified governance of content operations to allow
brands to deliver content at scale
5. Migration of websites to a centralized platform with
reduced maintenance costs
6. Support for multiple geographic regions with a
centralized delivery model
7. Move from multiple workstreams and scrums to a
shared services delivery model across multiple
initiatives and reduce operational costs
The need for OneWeb
8

9. What is OneWeb

10. #SitecoreSYM
It’s like building a house
Brands
Features
Foundation
Multi-site/multi-tenant
Custom business features
Third-party, open source or partner feature
“Standard” website features
Platforms, tools, third-party technology integrations

11. #SitecoreSYM
OneWeb’s modular architecture
Brands
Pilotbrand.com Brand2.com Brand3.com
Features
Foundation
Multi-site/multi-tenant
Custom business features
Third-party, open source or partner feature
“Standard” website features
Business and third-party technology integrations
D
e
p
e
n
d
e
n
c
i
e
s Brand4.com

12. #SitecoreSYM
Delivery model
12
Deployment
• Feature requests across all brands/business
units are assessed and prioritized together
Single team
• Top-priority items are packaged into
a release
This ensures high-priority items are going
to market across all brands & sites
Backlogs

13. #SitecoreSYM
8 key tenets of OneWeb
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A8
A7
A6
A5
A4
A3
A2
A1
OneWeb
framework
A1
Extensible web toolkit
Global component library that is
high modular and allows ease of
personalization and A/B testing
A2
Speed to market
Ability to launch new websites,
microsites, page templates
without dependency on
developer operations
A3
Multi-tenancy
Multi-brand, multi-site and
multi-lingual support with
pluggable theming
A4
High reusability
A5
A6
A7
A8
Optimized for web
Responsive design with asset
optimization, robust SEO support and
support for mobile-first indexing
with AMP variants
Data privacy & compliance
GDPR compliance
Accessibility compliance with
WCAG 2.1 AA standard
Governance
Go from multiple governance models to
single global governance
Go from multiple technology delivery
models to single delivery model
Futureproof
Best-of-breed architecture supporting
modern technologies and frameworks
with headless capabilities
“Do once, use many” principle.
e.g., target 90% reusability with
10% net new feature
development in the future

14. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
1. Brand agnostic web tool kit
2. Shared set of global features
• Site & page templates, component library, GDPR, SEO, ADA, system
integrations etc.
3. Unified Design System to reduce development
effort and enable theming
4. Multi-tenant DevOps
• Code, content and configuration management, build & release
management
5. Content governance model
• Workflows, roles & permissions
6. Modular architecture
• Helix best practices with hub and spoke model
7. Full platform enablement
• Personalization, A/B testing, visitor identification, analytics etc.
8. Website migration framework (WMF)
What is included in OneWeb
A8
A7
A6
A5
A4
A3
A2
A1
OneWeb
framework

15. Achieving OneWeb

16. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
• Executive buy-in from brands for management of
timelines & priorities
• Business buy-in for a standard delivery model
and approach​
• ​Ability for business to prioritize and outline future
enhancements/features​
• Centralized governance of OneWeb controlling
both IT and business groups​
• Centralized PMO to manage all groups​
• Clear understanding of flexibility and limitations
of a single design system where each business
can have its own brand look and feel as needed
• Diligence to architectural and coding standards​
Important success factors
17

17. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
1. 2 site templates, 10+ themes
2. 15+ shared features
3. 15 platforms integrated
4. Unified code base and DevOps
5. Single backlog and shared services
team
6. Reduced maintenance cost by 80%
7. ~8 weeks to launch new brand
OneWeb Outcomes delivered

18. #SitecoreSYM
Information arch. & design Features & functionality System integrations
1. 2 website templates
2. 22-page templates,
100+ components &
component variants
3. 4 languages enabled
(EN-US, FR-FR, FR-CA, ES-SP)
4. 10 themes and style guides
5. 3 breakpoints
1. Global website search
2. Social sharing
3. Membership (login & registration)
4. Maps
5. Where to buy
6. Product locator
7. Meal planner
8. Social login
9. Multi-factor authentication
10. Ingredient details
11. Add to cart
12. Product and recipe listing
13. Product and recipe category listing
14. Nutrition information
15. Personalized related content
(authentication driven recipes,
products, articles)
1. Shopify
2. Amazon CDN
3. Widen
4. Easy webstore
5. Google Maps
6. GA & GTM
7. Whisk
8. Sizmek
9. Destini
10. AWS Cognito
11. PowerReviews
12. SFMC & Salesforce CRM
13. Brightcove
14. Salsify
15. NewsCred
OneWeb inventory of features

19. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
1. Universal layout grid with Bootstrap -
Allows for content to be componentized
and used in a flexible manner
2. Sizing & spacing - How content modules
work together
3. Color palette - Defined palette and
instances allow for easy content styling
4. Typography - Robust menu of sizes
and weights takes the guesswork
out of hierarchy
5. Iconography - Include all elements
to aid navigation and functionality
6. UI patterns - Symbols, shapes, assets
SXA compatible Design System
BUILDING
BLOCKS UI PATTERNS RULES
Editorial
guidelines Templates Design
principals
Color
schemes Modules Implementation
guidelines
Grid
definition Components Do’s and
don’t’s
Icons Elements Editorial
guidelines
Image
assets
What is a Design System?

20. © 2001-2021 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand names are the property of their respective owners.
#SitecoreSYM
1. Content audit (links, images)
2. IA mapping (content hierarchy, navigation,
component mapping)
3. Content migration planning (manual & scripted,
language variants, SEO)
4. Website scaffolding & configuration
5. Content architecture
6. Content migration
7. Theming (CSS)
8. Development (optional)
9. UAT
10. Go live
10 Steps for onboarding & enablement

21. #SitecoreSYM
Thank you
FOR DISCUSSION PURPOSES ONLY.
Sitecore Confidential and Proprietary. ©2021 Sitecore CorporationA/S. Sitecore® and
Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other
brand names are the property of their respective owners.