PrismaStar provides data feeds and search tools to help ecommerce companies improve customer experience. It sources product data from merchants and normalizes it to ensure accurate comparisons. PrismaStar's technology increases conversion rates by 30-50% through improved search functionality. It also reduces purchase times and increases average order values. The company works with tier one retailers and has raised millions in funding to support its growth.

1. Company Overview

2. Contents 1. PrismaStar introduction 2. Data Feed products 3. Selectors 4. Affiliate Solutions

3. Company Overview PrismaStar provides eCommerce companies with data feeds and parametric faceted search tools to help their consumers make Better, Faster Decisions Offices in London (commercial) and Prague (development) 45 people today, growing to 50 by the end of 2011 A large number of Tier One eCommerce customers including Vodafone, MotherCare, Phones4U and InternetMall Over 200,000 hours development time in our Data Engines and Search & Selection Tools Successfully raised £millions in September 2011 through Octopus Ventures to fund future growth Founded in 2008 by Josh Tabin, an acknowledge Internet entrepreneur with a track record of building hi-tech businesses

4. The challenge In a survey of eCommerce retailers who were asked to select specific features that they plan to invest in to achieve their sales goals: “Nearly 70% selected improved functionality of site search and faceted site search” Internet Retailer, August 2010

5. Shoppers Significant market requirement for a solution to resolve these issues Affiliates Retailers Manufacturers Impact on the entire value chain Difficulty in finding the right product Need to improve sales conversion rates No dynamic contentor search capability Little research data collected in the natural act 5

6. 2. Data Feeds

7. Data Systems Overview PrismaStar sources Product Specification Data from multiple sources eCommerce Merchant Data Feeds Affiliate Network Data Feeds Automated Site Spiders And manual data augmentation when all else fails The Data is aggregated and normalised in PrismaStar’s patented Data Normalisation Application (DNA) PrismaStar’s data has 100% fill rates – every product attribute has a value: Allows accurate product comparison within product categories Means a consumer is never faced with a “Value not found” error Allows faceted and filter search tools to work correctly Increases consumer confidence Leads to increases conversion rates, return visits, and average order value

8. Internet Customer XML Feeds Merchants, Manufacturers Review sites Internet Spider How it works Normalising and Cleansing Tools Product Specification Data Session Behaviour Product Data Gateway Data Management Tools Analytics Data Reports 8

9. 3. Selectors

10. PrismaStar Advantages PrismaStar helps retailers sell more online Improved eCommerce performance: Increased conversion rates Increased Average Order Value Reduced time to order Better user experience – the Selector is specifically designed to make consumer product search efficient and enjoyable – the interactive search tools create a site Wow! Factor Provision of Structured Data – PrismaStar augments and restructures your data to provide guaranteed accurate product specification data Easy to install – PrismaStar builds and hosts the Selector, all you need to is cut&paste two lines of code onto your site to bring live Increased customer satisfaction means more site stickiness, repeat business and increase customer lifetime value Comprehensive Analytics provide information on how the Selector is being used and what is driving consumer buying behavior PrismaStar Selector is available online, in-store, on mobile devices, and for contact centre operatives, all with an integrated user experience PrismaStar Selector: vodafone.co.uk Example customers

11. Improved Conversion Results PrismaStar’s Data has dramatic impact on conversion rates When PrismaStar’s technology is deployed on a website quantifiable value is created – clients see: - 30-50% improved conversion rate - 30% faster purchasing time - 25-35% higher order value Measured independently and on a statistically relevant dataset (through A/B testing) Omniture Report on Customer A/B Test: PrismaStar Value: ~50% Conversion Rate Data provided by leading PrismaStar customer PrismaStar Data technology enables retailers to sell more

12. Multi-channel capability Internet Cloud PrismaStarServers

13. 4. Affiliates

15. The generator allow publishers to create a range of content units and widgets

17. Next Steps Here is a typical integration path. The timeline of 20 days assumes a 5 day data import process. Data & image provision Complete project scope Commercial agreement/ sign off Data import and localisation Start up and configuration approval Site integration Release Candidate and final testing Move to live Post live

18. Customer and User Comments Extremely positive feedback from customers and end-users “We are extremely impressed with PrismaStar’s technology and the support the company has given us over the past twelve months. Our confidence is such that we are now rolling out PrismaStar’s technology across additional product categories in different geographies. As an organisation, we are committed to improving the in-store experience for our customers and we see PrismaStar powered kiosks as a key element to this strategy.” “Our customers have told us that purchasing car seats and push chairs online is tough. We went about solving this problem and discovered PrismaStar. Through their technology we are able to offer customers a more intuitive way of shopping which has improved our online performance. PrismaStar have been eager to please and responsive to our feedback to ensure we can offer the very best online shopping experience.” “The challenge we gave PrismaStar was to support our entire range of 900 products in an automated and seamless way. Their technology achieves this and the end result is better conversion rates and improved sales. We have been surprised at how versatile the PrismaStar technology is as we see improved conversion rates in a number of unlikely categories.” “Integrating PrismaStar’s technology was an easy decision for us to make. We had been aware of the company for some time and were impressed with the progress they had made; when we engaged they supported us well and their technology has already had a positive impact on our site.” “We wanted to improve the product search on our website and came across a technology which is ideally suited for the complex array of cameras we sell. PrismaStar’s technology really helps our customers to find what they are looking for and the evidence is clearly there in the improved conversion rates we are seeing.” (Mothercare) High customer satisfaction