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Introducing Sitecore - The Experience Platform


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Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.

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Introducing Sitecore - The Experience Platform

  1. 1. Introducing Sitecore - The Experience Platform™ Adrian IORGU
  2. 2. Marketing has changed dramatically over the last decade. With customer insights and experience management across all touch points becoming increasingly important, the need for a truly integrated marketing technology is becoming more and more vital for the business.
  3. 3. About me • Freelance Sitecore and .NET Developer / Consultant • 15+ years of experience in the web industry • In love with technology
  4. 4. 1. What is Sitecore? 2. One integrated platform 3. Under the hood 4. Why Sitecore as a CMS 5. Key features of Sitecore 8 6. Developer friendly 7. Demo 8. Q&A
  5. 5. What is Sitecore?
  6. 6. Sitecore© Experience Platform™ • Sitecore is a powerful ASP.NET platform for building highly sophisticated and compelling enterprise Web solutions, enabling web content editors and marketers to have full control over all aspects of their website from social integration to advanced personalization, e-commerce and much more. • Sitecore is a blended solution, it combines a CMS (Content Management System) with a Marketing Platform.
  7. 7. Sitecore© Experience Platform™ With Sitecore, marketers can own the experience of every customer that engages with their brand, across every channel. It also lets non-technical people create and manage their content and marketing efforts in one single platform.
  8. 8. Who is Sitecore? • Sitecore was founded in 2001 in Copenhagen, Denmark and became a global leader in customer experience management software • Sitecore is rated as a top leader by both Gartner and Forrester analysts 35,000+ WEBSITES 4,000+ BRANDS 850+ EMPLOYEES 1,500+ PARTNERS 10,000+ DEVELOPERS 50+ COUNTRIES
  9. 9. Over 4,000 customers globally
  10. 10. Built for large enterprises and mid-market Organizations. Yes, Sitecore is not free.
  11. 11. Sitecore - One Integrated Platform
  12. 12. There is little doubt that marketing efforts today has to be centered around the customer. To succeed in the modern marketplace, you have to provide personalized and compelling customer experiences. To do this, you have to be truly obsessed with knowing your customers.
  13. 13. In this context, integration is the key To have a truly complete view of the customer, we need to collect and integrate relevant customer data from all touch points and systems across the organization, be it website or mobile behavior, online or offline, CRM, Call Centers, ERP
  14. 14. Collecting and analyzing this data is not the end goal. We need this data to be actionable, to drive business decisions and to automate processes – all in a intuitive and manageable way.
  15. 15. And finally we need those insights to drive the customer experience across all touch points and channels. Effectively delivering the right content to the right customer at the right time – and on the right channel. And this is precisely what the Sitecore Experience Platform aims at.
  16. 16. Sitecore - Under the hood
  17. 17. Under the hood • Introduction video • Technology • Data & Presentation Concepts
  18. 18.
  19. 19. Technology Landscape Microsoft SQL Server Microsoft Windows Server Microsoft ASP.NET MVC | WebForms Microsoft .NET Lucene.NET | Apache SOLR Microsoft Dy|namics CRM Salesforce iOS | Android Windows Phone Xamarin MongoDB InDesign Microsoft SharePoint Microsoft Azure Windows Active Directory
  20. 20. A. Databases Every Sitecore installation has at least three databases that are stored separately and have a predefined basic structure and individual content trees. • Core • Master • Web
  21. 21. Items • Everything is based on an Item • Comparable to object in OOP • Unique IDs: GUID
  22. 22. Templates • Items are defined by data templates • Comparable to class in OOP • Templates support multiple inheritance
  23. 23. Fields • Building blocks for template • Comparable to property in OOP • Many built-in types
  24. 24. B. Presentation Concepts
  25. 25. Layouts • Usually one per device. • Defined in Sitecore (Layout > Layouts) and realized as ASP.Net WebForms (.aspx) or MVC (.cshtml)
  26. 26. Placeholders Define named regions ( placeholder keys ) of sublayouts or layouts to bind other sublayouts or renderings. @Html.Sitecore().Placeholder("main") Or <sc:placeholder id="Placeholder1" runat="server" key=“main"> </sc:placeholder>
  27. 27. Reusable components • MVC: View Renderings and Controller Renderings • WebForms: Sublayouts (.ascx) and renderings (.xslt) * it’s possible to use Sitecore MVC components on WebForms pages - use of standard ASP.NET components - dedicated to the Microsoft Technology Stack and to its patterns and practises.
  28. 28. Assembling the puzzle
  29. 29. Why Sitecore as a CMS
  30. 30. Why Sitecore as a CMS Sitecore is highly scalable … yet very easy to use Sitecore & Windows Azure
  31. 31. Why Sitecore as a CMS Real-time user experience personalization with Geo-IP and pattern-based responses
  32. 32. Why Sitecore as a CMS Strong and customizable workflow processes for versioning, approvals, incremental publishing, notifications, and archiving
  33. 33. Why Sitecore as a CMS Multi-Site Deployment: The architecture enables you to manage and deploy an unlimited number of sites and share content, code, and processes across any of your sites
  34. 34. Why Sitecore as a CMS Control security access by role, user, and group, and secure content down to the component and element levels
  35. 35. Why Sitecore as a CMS Full control over Sitecore. - Pipelines - Processors - Scheduled jobs
  36. 36. Key features of Sitecore 8
  37. 37. Web and Mobile Support Through the power of the Sitecore presentation and personalisation engine, Sitecore allows you to create a compelling experience across devices.
  38. 38. Sitecore® Experience Editor
  39. 39. Sitecore® Experience Profile Through the Experience Profile we can find and investigate each individual customer and through the timeline, drill down into every individual interactions across all touch points.
  40. 40. Sitecore® Experience Profile
  41. 41. Sitecore® Email Experience Manager
  42. 42. Federated Experience Manager
  43. 43. Sitecore Commerce Connect Integrate Commerce and Customer Experience • Product Enrichment and Management • React on Commerce Activity • Vendor independence • Sitecore Commerce Server • Microsoft Dynamics AX • Insite • uCommerce …
  44. 44. Sitecore Social Sitecore® Social powered by Komfo powered by Komfo
  45. 45. Developer friendly
  46. 46. You Choose the Tools and Frameworks TEAM DEVELOPMENT FOR SITECORE Sitecore Unicorn Sitecore Instance Manager SlowCheetah PowerShell
  47. 47. Sitecore ROCKS! Directly integrated into Microsoft VS 2010/2012/2013, Sitecore Rocks provides a fast and streamlined development experience with tools that developers are used to.
  48. 48. • 19 sitecore modules • 472 shared source modules • 29 3rd party modules
  49. 49. Here is where you get answers, discuss features and build your reputation. • More than 1850 new members in less than 2 weeks • Private or public groups
  50. 50. Research projects Sitecore will be investing significantly in Machine Learning over the next couple of years. • Machine learning frameworks, e.g. Azure ML. • Built into Sitecore: E.g. Clustering Native and external support for: • Supervised ML • Unsupervised ML
  51. 51. It’s time for a demo
  52. 52. Questions & Answers
  53. 53. Join the community! Blog:
  54. 54. Thank you! Adrian IORGU