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Make BIG

DATA
Work for You
Presented by
Dr. Morten Middelfart, TARGIT CTO

targit.com/research
morton@targit.com
@dr_morton on Twitter
Flight
or

Fight ?
Supporting the

decision loop with
intelligence
Decision
Based on Facts
Use all available
information

Action
Changes
Communication
Reaction/Action

Orientation
Analytics
Simulation

Observation
Dashboards
Reports
Agents
The TARGIT Journey

# Data Sources
x Data Size

Time
The TARGIT Journey

Strategic

Operational

# Data Sources
x Data Size

Time
The TARGIT Journey

Strategic

Getting Started Using Accelerators
-> Easy Analytics & Reports
Operational

# Data Sources
x Data Size

Time
The TARGIT Journey

Strategic

Integrated Action Loop
Dashboards, Analytics, Reports & Agents
-> Self-Service BI & Ad-Hoc Analytics
Getting Started Using Accelerators
-> Easy Analytics & Reports
Operational

# Data Sources
x Data Size

Time
The TARGIT Journey

Strategic
Data-Driven Culture
Dynamic Integration/Rejection of
Internal & External Data
-> Competing on Analytics

Integrated Action Loop
Dashboards, Analytics, Reports & Agents

-> Self-Service BI & Ad-Hoc Analytics
Getting Started Using Accelerators
-> Easy Analytics & Reports
Operational

# Data Sources
x Data Size

Time
The TARGIT Journey

Strategic
Data-Driven Culture
Dynamic Integration/Rejection of
Internal & External Data
-> Competing on Analytics

Integrated Action Loop
Dashboards, Analytics, Reports & Agents

-> Self-Service BI & Ad-Hoc Analytics
Getting Started Using Accelerators
-> Easy Analytics & Reports
Operational

# Data Sources
x Data Size

Time
Why?
Technology Trends – Usual Suspects
 Faster

 Smaller
 Cheaper

-> More Capacity
-> More Bandwidth
Human Behavior – the Unpredictable
 Social Data

 Open

Data

-> Valuable Insights
-> High Volume of Data
-> Real Time, Streaming
-> Social vs. Search
Cycles – the Weird Stuff
 Browsers:

three, one, five
 Servers: mainframe, pc, client server, cloud
 Files: programming db (flat files),
relational db, multi-dimensional db, programming
db in-memory, programming db (flat files)

-> specialized servers physically optimized
(e.g. SSD, ASIC)


#FactBeatFear when data speaks
#FactBeatFear when data speaks

1. Firms will realize that “big data” means
all of their data.
2. The algorithm wars will begin.
3. Real-time architectures will swing to
prominence.
4. Naysayers will fall silent.
There are 1.8 zettabytes of digital data in the world
(2011), projected to grow to 7.9 zettabytes by 2015.
zettabyte = 1021 or 1,000,000,000,000,000,000,000 bytes
~ 45% annual growth
The Growth of Unstructured Data:
What To Do with All Those Zettabytes?
Dataversity, 2013
Big Data
Data that exists in such large amounts or in
such unstructured form that it is difficult to
handle in the traditional data warehouse or
any other type of database.

Right?
From Control
to No Control
What it means for organizations:
 Loss of Control
 Data

amounts overwhelming

 Data

Scientist rather than an Accountant

-> Sampling rather than complete datasets!
What it means for organizations:
Volume and Speed + Smaller and Faster Devices
= more Analytics per Interaction + on the Device

External Data exceed “Owned Data”
-> organizationsmust compete on a larger share of
external data, thus data they do not control
Inverted Data Warehouse (IDW)
o
o

o

Inspiration from CERN’s LHC
“Shotgun Approach”; equal to formulating
hypotheses; data scientist
No single point of failure
(parallel Query Nodes have also been tested)
Inverted Data Warehouse (IDW)




Possible to Query 32.5B “rows” for “the Little Guy”
Robust
Operationally & Strategically Useful
What it means for TARGIT customers:

Would it be interesting to know
what a customer is looking for
before entering your business?
What it means for TARGIT customers:

Would it be interesting to know
what customers say to friends
after doing business with you?
Why?
Hive/Hadoop & BigQuery
The Future
The TARGIT Journey

Strategic
Data-Driven Culture
Dynamic Integration/Rejection of
Internal & External Data
-> Competing on Analytics

Integrated Action Loop
Dashboards, Analytics, Reports & Agents

-> Self-Service BI & Ad-Hoc Analytics
Getting Started Using Accelerators
-> Easy Analytics & Reports
Operational

# Data Sources
x Data Size

Time
The TARGIT Journey

Strategic
Data-Driven Culture
Dynamic Integration/Rejection of
Internal & External Data
-> Competing on Analytics

Integrated Action Loop
Dashboards, Analytics, Reports & Agents

-> Self-Service BI & Ad-Hoc Analytics
Getting Started Using Accelerators
-> Easy Analytics & Reports
Operational

# Data Sources
x Data Size

Time
Fight !

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Enterprise Data World Webinar: Make BIG DATA Work for You

  • 1. Make BIG DATA Work for You Presented by Dr. Morten Middelfart, TARGIT CTO targit.com/research morton@targit.com @dr_morton on Twitter
  • 4.
  • 5.
  • 6. Supporting the decision loop with intelligence Decision Based on Facts Use all available information Action Changes Communication Reaction/Action Orientation Analytics Simulation Observation Dashboards Reports Agents
  • 7. The TARGIT Journey # Data Sources x Data Size Time
  • 8. The TARGIT Journey Strategic Operational # Data Sources x Data Size Time
  • 9. The TARGIT Journey Strategic Getting Started Using Accelerators -> Easy Analytics & Reports Operational # Data Sources x Data Size Time
  • 10. The TARGIT Journey Strategic Integrated Action Loop Dashboards, Analytics, Reports & Agents -> Self-Service BI & Ad-Hoc Analytics Getting Started Using Accelerators -> Easy Analytics & Reports Operational # Data Sources x Data Size Time
  • 11. The TARGIT Journey Strategic Data-Driven Culture Dynamic Integration/Rejection of Internal & External Data -> Competing on Analytics Integrated Action Loop Dashboards, Analytics, Reports & Agents -> Self-Service BI & Ad-Hoc Analytics Getting Started Using Accelerators -> Easy Analytics & Reports Operational # Data Sources x Data Size Time
  • 12. The TARGIT Journey Strategic Data-Driven Culture Dynamic Integration/Rejection of Internal & External Data -> Competing on Analytics Integrated Action Loop Dashboards, Analytics, Reports & Agents -> Self-Service BI & Ad-Hoc Analytics Getting Started Using Accelerators -> Easy Analytics & Reports Operational # Data Sources x Data Size Time
  • 13. Why?
  • 14. Technology Trends – Usual Suspects  Faster  Smaller  Cheaper -> More Capacity -> More Bandwidth
  • 15. Human Behavior – the Unpredictable  Social Data  Open Data -> Valuable Insights -> High Volume of Data -> Real Time, Streaming -> Social vs. Search
  • 16. Cycles – the Weird Stuff  Browsers: three, one, five  Servers: mainframe, pc, client server, cloud  Files: programming db (flat files), relational db, multi-dimensional db, programming db in-memory, programming db (flat files) -> specialized servers physically optimized (e.g. SSD, ASIC)
  • 18.
  • 19. #FactBeatFear when data speaks 1. Firms will realize that “big data” means all of their data. 2. The algorithm wars will begin. 3. Real-time architectures will swing to prominence. 4. Naysayers will fall silent.
  • 20. There are 1.8 zettabytes of digital data in the world (2011), projected to grow to 7.9 zettabytes by 2015. zettabyte = 1021 or 1,000,000,000,000,000,000,000 bytes ~ 45% annual growth The Growth of Unstructured Data: What To Do with All Those Zettabytes? Dataversity, 2013
  • 21. Big Data Data that exists in such large amounts or in such unstructured form that it is difficult to handle in the traditional data warehouse or any other type of database. Right?
  • 22.
  • 24. What it means for organizations:  Loss of Control  Data amounts overwhelming  Data Scientist rather than an Accountant -> Sampling rather than complete datasets!
  • 25. What it means for organizations: Volume and Speed + Smaller and Faster Devices = more Analytics per Interaction + on the Device External Data exceed “Owned Data” -> organizationsmust compete on a larger share of external data, thus data they do not control
  • 26. Inverted Data Warehouse (IDW) o o o Inspiration from CERN’s LHC “Shotgun Approach”; equal to formulating hypotheses; data scientist No single point of failure (parallel Query Nodes have also been tested)
  • 27. Inverted Data Warehouse (IDW)    Possible to Query 32.5B “rows” for “the Little Guy” Robust Operationally & Strategically Useful
  • 28. What it means for TARGIT customers: Would it be interesting to know what a customer is looking for before entering your business?
  • 29. What it means for TARGIT customers: Would it be interesting to know what customers say to friends after doing business with you?
  • 30. Why?
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. The TARGIT Journey Strategic Data-Driven Culture Dynamic Integration/Rejection of Internal & External Data -> Competing on Analytics Integrated Action Loop Dashboards, Analytics, Reports & Agents -> Self-Service BI & Ad-Hoc Analytics Getting Started Using Accelerators -> Easy Analytics & Reports Operational # Data Sources x Data Size Time
  • 38. The TARGIT Journey Strategic Data-Driven Culture Dynamic Integration/Rejection of Internal & External Data -> Competing on Analytics Integrated Action Loop Dashboards, Analytics, Reports & Agents -> Self-Service BI & Ad-Hoc Analytics Getting Started Using Accelerators -> Easy Analytics & Reports Operational # Data Sources x Data Size Time