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This document discusses big data analytics. It provides links to resources on big data from different views, the roles in big data, and the data analytics lifecycle. It also gives tips for optimizing the use of big data, including moving big data out of IT silos, separating dirty and clean data, focusing on predictive analytics, and developing skills. Additionally, it lists 8 trends in big data analytics such as big data in the cloud, Hadoop as the new data operating system, big data lakes without prior database design, more predictive analytics, SQL on Hadoop, more and better NoSQL, deep learning, and in-memory analytics. The document concludes with an invitation for questions.









