This changes everything. When it comes to data analytics, accuracy and data quality is crucial. Location Hub Analytics ® is the only self-service analytics engine that leverages Canada’s most robust, accurate and up-to-date location-based data for precise, compelling, unbiased results. CLEANSE Location Hub Analytics automatically validates, standardizes, and geocodes your address database. Each record is assigned a Unique Address Identifier (UAID®) ENRICH Location Hub Analytics enriches your data with Canadian demographics information for further analysis and greater customer intelligence. ANALYZE Location Hub Analytics quickly processes and analyzes your data, objectively revealing meaningful patterns and trends INFILL Location Hub Analytics helps you generate new prospect lists by infilling the addresses within a specific territory that are not in your current database. VISUALIZE Unlike other analytics engines, Location Hub Analytics allows you to visualize and interact with your results on a map for better data profiling SHARE Quickly and easily share your customized report with key stakeholders

1. LOCATION HUB® ANALYTICS

2. The facts on big data
90% of the data in history was
created in the last 2 years
alone.
Source: IBM
Most companies are
analyzing a mere 12% of the
data they have.
Source: Forrester Research
90% 12%
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3. The big data challenge
“How can we analyze
all this data?”
“How can I make it
easier for my organization
to analyze big data?”
“How do I know which
attributes and variables
are relevant?”
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“What biases may be
skewing my results?”
“What key variables are
we currently overlooking
when it comes to data
analytics?”

4. 85% of all business data can
be linked to location.*
Source: Location Based Marketing Association
Despite the best efforts of your organization, address
data is often flawed.
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5. When it comes to data analytics, accuracyand data quality is crucial.
Location Hub Analytics is the only self-service analytics engine that leverages Canada’s most
robust, accurate and up-to-date location-based data for precise, compelling, unbiased results.
4

6. Analytics made easy
Simply upload your data file(s), and let Location Hub Analytics do the rest.
CLEANSE
ENRICH
ANALYZE
INFILL SHARE
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VISUALIZE

7. Analytics made easy
CLEANSE
Location Hub Analytics automatically
validates, standardizes, and
geocodes your address database.
Each record is assigned a Unique
Address Identifier (UAID®)
Validate & Standardize: Location Hub Analytics cleanses
your data to ensure accuracy and consistency across your
entire address database.
Geocode: Each address is automatically assigned a high-
precision geocode to each address.
Unique Address Identifier (UAID®): communicate with
internal and external partners with increased speed and
accuracy, and ensure accuracy as addresses evolve.
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8. Analytics made easy
ENRICH
Location Hub Analytics enriches your
data with Canadian demographics
information for further analysis and
greater customer intelligence.
Demographic
Data
DMTI Data
Your Data
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9. Analytics made easy
ANALYZE
Location Hub Analytics quickly
processes and analyzes your data,
objectively revealing meaningful
patterns and trends.
8

10. Analytics made easy
INFILL
Location Hub Analytics helps you
generate new prospect lists by
infilling the addresses within a
specific territory that are not in your
current database.
8

11. Analytics made easy
VISUALIZE
Unlike other analytics engines,
Location Hub Analytics allows you to
visualize and interact with your
results on a map for better data
profiling.
9

12. Analytics made easy
SHARE
Quickly and easily share your
customized report with key
stakeholders.
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13. PROVEN TECHNOLOGY
Location Hub Analytics uses Hadoop technology to
quickly process and analyze your data sets – both large
and small.
WHAT IS HADOOP?
Hadoop is an open-source software framework for storing
and processing big data.
When it comes to big data, Hadoop is the #1 choice for fast,
scalable and reliable data processing.
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14. Designed for everyone
NO SET UP REQUIRED
100% cloud-based
No IT Involvement
No specialized tools or skill sets
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15. PRIVATE AND SECURE
With Location Hub Analytics, your data is protected by the Azure
Trust Center, as well as our rigorous “Walled Garden” protocol,
and is compliant with a wide range of industry-specific
regulatory requirements.
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16. To arrange a demo, or to sign up for a free trial please contact us at:
Want to learn more?
info@dmtispatial.com
1.877.477.3684
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