This document summarizes key findings from a 2008 survey on Enterprise 2.0 and knowledge management. The top three findings are: 1) Age was not as important a factor as culture in Enterprise 2.0 adoption; 2) Having a clear strategy was difficult for many organizations; 3) Early adopters of Enterprise 2.0 were frustrated by the slow pace of adoption in the market at the time. The full report provided analysis of 441 survey responses and over 70 figures on related topics.

1. Enterprise 2.0?
2.0 = KM
Dan Keldsen Carl Frappaolo
Co-founder Co-founder

2. ?
What is
Knowledge
Management

3. ?
What is
Enterprise 2.0

4. ?So...
What’s
New

5. Knowledge Management
• Which factors are critical for my business
that can be addressed by KM?
• Which knowledge adds the most value?
• What are the highest priority initiatives?
• How do you create a
culture for sharing and
Bus. • What tools are
Strategy currently in place?
learning?
• Which people need to be • What tools are
needed to enable the
empowered to contribute
People Technology environment?
and leverage knowledge?
• Are priorities aligned with • How do you fill the
gap?
measurements?
Process
• Are the right processes in place to:
©
• Disseminate, share and apply
knowledge
• Capture, refine and create knowledge
• Deliver business value?

6. Strategy:
Purpose and Focus
Goals and Objectives
Return on Investment

7. People:
Allegiances
Incentives
Inclinations
Respect
Trust

8. Process:
Ingrained
Supporting
Context

9. ?So...
What’s
New

10. Knowledge Management
• Which factors are critical for my business
that can be addressed by KM?
• Which knowledge adds the most value?
• What are the highest priority initiatives?
• How do you create a
culture for sharing and
Bus. • What tools are
Strategy currently in place?
learning?
• Which people need to be • What tools are
needed to enable the
empowered to contribute
People Technology environment?
and leverage knowledge?
• Are priorities aligned with • How do you fill the
gap?
measurements?
Process
• Are the right processes in place to:
©
• Disseminate, share and apply
knowledge
• Capture, refine and create knowledge
• Deliver business value?

11. (Old) Technology Map to KM
Knowledge complexity
Explicit Tacit
Groupware, Profiling, E-mail
Intermediation
Document Management, Visualization, Portals
Externalization
Search, Taxonomies, Agents
Internalization
Workflow, Decision Support Trees
Cognition
Low Barrier

12. (New) Technology Map to KM
Knowledge complexity
Explicit Tacit
Wikis, Blogs, Social Network Analysis
Intermediation
Wikis, Blogs, Podcasting
Externalization
RSS, Mashup, Search,
Internalization
Social Tagging & Bookmarking
RSS, Mashup
Cognition
Low Barrier

13. ?So...
What’s
New

14. So, What’s New?
(in Technology)
• Low barrier/Ease of implementation
• Web/Widely accessible
• Lean
• Low cost
• Agile
• Emergent/Heuristic

15. Evolution, not
Revolution

16. ?
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17. www.aiim.org/enterprise20
441 respondents, 80+ pages,
70+ charts/figures
Released Q1 2008
(Note: Research and Analysis
by Carl Frappaolo and Dan
Keldsen while working as the
AIIM Market Intelligence Unit)

18. Top Findings
Age Doesn’t Matter (as Much as You Think)
Culture Matters (More Than You Think)
A Slow Market (Frustrates Early Adopters)
Strategy (is Hard to Find)

19. Age Doesn’t Matter (as Much as You Think)
How Critical Is
Enterprise 2.0 to
Your Organization’s
Millennials
Business Goals/
Success?
37%
(Significant to
Imperative
Responses) Boomers
38%

20. Age Doesn’t Matter (as Much as You Think)
Are You an Internal Champion of Enterprise 2.0 Within Your
Organization?

21. Strategy (is Hard to Find)
KM Inclined
31% as Likely
to Pursue Enterprise 2.0 Strategically
Rather Than Ad Hoc

22. A Slow Market (Frustrates Early Adopters)
All (Respondents) KM Inclined
Adoption is minimal Adoption is Magnified
Source: AIIM Market Intelligence Source: AIIM Market Intelligence
Characterize Your Organization’s
Adoption of the Above Technologies

23. Carl Frappaolo
cf@informationarchitected.com
www.TakingAiim.com
twitter.com/carlfrappaolo
Dan Keldsen
dk@informationarchitected.com
www.BizTechTalk.com
twitter.com/dankeldsen