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The	  Mobile	  Tribe	  Smart	  Devices	  +	  Human	  Behavior	  =	  Massive	  Change	  
Dan	  Keldsen	  –	  Informa5on	  Architected	  @dankeldsen	  #mobilehumans	       Exper;se:	       •  Content/Knowledge	  ...
BEFORE	  WE	  PRESUME	  THAT   	  “MOBILE	  IS	  THE	  ANSWER”                              	        OR	  PERHAPS	  THAT  ...
HOW	  MUCH	  OF	  YOUR	  ENTERPRISE	   ENVIRONMENT	  DO	  YOU	  (OR	  YOUR	  USERS)	  WANT	  TO	  HAVE	  AVAILABLE	  VIA	 ...
HOW	  “SECURE”	  DOES	  THAT	  ACCESS/        ABILITY	  NEED	  TO	  BE?	        0	  <––––––––––––>	  100%	  
YOU	  CAN’T	  HAVE	  “100%	  SECURITY.”                                          	            IT’S	  NOT	  POSSIBLE.	     ...
Stop	  thinking	  of	  security	  as	  being	  “completely	  safe”	  
Provide	  Guard	  Rails	  Source: http://www.guzer.com/pictures/car_on_rail.php
EX-­‐           	    PARANOID   	  SECURITY	  GUY   	  
Your	  Security	  =	                 Swiss	  Cheese	                 Effec5veness	  Reference: http://en.wikipedia.org/wiki...
All	  Security	  Risks	  are	  Not	  Equal	  &	  We	  Are	  TERRIBLE	  at	  Calcula5ng	  Risk	  
WE	  LITERALLY	  	  	  	  	  	  	  	  	  OUR	  PHONES	        (CAN	  YOU	  SAY	  THE	  SAME	  FOR	  YOUR	       CONTENT	  ...
IS	  YOUR	  ORGANIZATION	   READY	  FOR	     MOBILE?	  
SHOW	  ME	  YOU’RE	  READY!                                     	  Source: “Jerry Maguire” (Copyright Sony Pictures Home E...
THE	  BAD	  NEWS                 	  
YOU’RE	  NOT	  READY	  FOR	  THIS                                    	     I	  WAS	  (ALMOST)	  KIDDING,	  WHEN	  I	      ...
NOT	  READY…	  TECHNOLOGICALLY                               	  
YOUR	  SYSTEMS	  ARE…	            ANCIENT	  AND	  DECREPIT   	  3-­‐10	  YEARS	  OLD,	  USUALLY	  PROPRIETARY	  (FOCUSED	 ...
3	  BIG	  GAPS:                      	   77%	  MISSING	  SKILLS,      	  55%	  CULTURAL	  ISSUES,           	    50%	  INE...
Q:	  WHAT	  WERE	  THE	  SALES	  LEVELS	  OF	        THE	  IPAD	  JUST	  3	  YEARS	  AGO?	  
A:	  TRICK	  QUESTION.	  THE	  IPAD	  DIDN’T	                 EXIST	  3	  YEARS	  AGO.                                    ...
Q:	  HOW	  LONG	  HAS	  HTML	  5	  BEEN	  A	                  STANDARD?     	  
A:	  IT	  STILL	  ISN’T!                                     	  IF	  YOU’RE	  WAITING	  FOR	  “STANDARDS”	  –	  PERHAPS	  ...
We	  Are	  All	  Pirates	  on	  the	  SS	  CoIT	  
Time	  to	  Jump	  into	            the   	     21st	  Century     	  
YOU	  CAN’T	  AFFORD	  NOT	  TO	  EMBRACE	             MOBILE	  (+	  CLOUD)    	     VERY	  CLOSE	  TO	  FISCALLY	  IRRESP...
CONSIDER	  MORE	  THAN	  SECURITY                                           	                “UNITED	  SAID	  THAT	  PILOT...
NON-­‐SECURITY	  RELATED:    	  WE	  WERE	  NEVER	  INTENDED	  TO	  SIT	  IN	                   CUBES     	      MOBILE	  ...
MOBILE	  IS	  AN  	  OPPORTUNITY	  TO	  RE-­‐HUMANIZE   	        YOUR	  COMPANY           	  WE	  CAN	  WORK	  FROM	  ANYW...
THINK	  HUMAN-­‐CENTRIC,	  NOT	  COMPANY-­‐CENTRIC,	  AND	  CERTAINLY	       NOT	  SECURITY-­‐CENTRIC  	      INCREASE	  T...
20th Century/   21st Century/ Proprietary      Flexible
BYOD	               •  A	  survey	  covering	  17	  countries	  by	  business	  technology	                  company	  Ava...
Going	  Mobile?	  Let’s	  talk.	  Dan	  Keldsen,	  President	  dk@informa;onarchitected.com	  617-­‐933-­‐9655	  
The Mobile Tribe
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The Mobile Tribe

Slides from the webinar I co-presented for FierceContentManagement. Are you ready for enterprise mobile opportunities? Technology-wise? Skills-wise? Satisfying the work needs to be done AND can be done well with mobile? Time to find out!

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The Mobile Tribe

  1. The  Mobile  Tribe  Smart  Devices  +  Human  Behavior  =  Massive  Change  
  2. Dan  Keldsen  –  Informa5on  Architected  @dankeldsen  #mobilehumans   Exper;se:   •  Content/Knowledge  Management   •  Innova;on  management     •  Enterprise  2.0/Web  2.0   Background:   •  Current:   •  Informa;on  Architected:  President,  Consultant   •  Level  50  SoOware:  Co-­‐founder,  Mobile  Social/UX  Strategy   (level50soOware.com)   •  Past:   •  AIIM:  Former  director  of  Market  Intelligence  unit   •  Delphi  Group:  Former  analyst,  consultant  and  CTO  
  3. BEFORE  WE  PRESUME  THAT  “MOBILE  IS  THE  ANSWER”   OR  PERHAPS  THAT   “MOBILE  IS  THE  PROBLEM”  
  4. HOW  MUCH  OF  YOUR  ENTERPRISE   ENVIRONMENT  DO  YOU  (OR  YOUR  USERS)  WANT  TO  HAVE  AVAILABLE  VIA   MOBILE?   0  <––––––––––––>  100%  
  5. HOW  “SECURE”  DOES  THAT  ACCESS/ ABILITY  NEED  TO  BE?   0  <––––––––––––>  100%  
  6. YOU  CAN’T  HAVE  “100%  SECURITY.”   IT’S  NOT  POSSIBLE.   EVEN  IF  IT  WERE,  YOU’D  BE  AS  LIKELY   TO  PREVENT  MANY  BENEFITS  AS  WELL   AS  PREVENTING  ATTACKS/LEAKAGES  
  7. Stop  thinking  of  security  as  being  “completely  safe”  
  8. Provide  Guard  Rails  Source: http://www.guzer.com/pictures/car_on_rail.php
  9. EX-­‐   PARANOID  SECURITY  GUY  
  10. Your  Security  =   Swiss  Cheese   Effec5veness  Reference: http://en.wikipedia.org/wiki/Swiss_cheese_model
  11. All  Security  Risks  are  Not  Equal  &  We  Are  TERRIBLE  at  Calcula5ng  Risk  
  12. WE  LITERALLY                  OUR  PHONES   (CAN  YOU  SAY  THE  SAME  FOR  YOUR   CONTENT  MANAGEMENT  PLATFORM?)  
  13. IS  YOUR  ORGANIZATION   READY  FOR   MOBILE?  
  14. SHOW  ME  YOU’RE  READY!  Source: “Jerry Maguire” (Copyright Sony Pictures Home Entertainment)
  15. THE  BAD  NEWS  
  16. YOU’RE  NOT  READY  FOR  THIS   I  WAS  (ALMOST)  KIDDING,  WHEN  I   WROTE  AN  ARTICLE  FOR  THE   BRAINYARD  LAST  YEAR…  
  17. NOT  READY…  TECHNOLOGICALLY  
  18. YOUR  SYSTEMS  ARE…   ANCIENT  AND  DECREPIT  3-­‐10  YEARS  OLD,  USUALLY  PROPRIETARY  (FOCUSED  ON  A  SINGLE  ENVIRONMENT),  STATIC  RATHER  THAN  DYNAMIC,  WINDOWS  ONLY,  ONE  BROWSER  ONLY,  FULL  OF  “DUMB   TERMINAL”  TO  ACCESS  REALLY  OLD  SYSTEMS…  
  19. 3  BIG  GAPS:   77%  MISSING  SKILLS,  55%  CULTURAL  ISSUES,   50%  INEFFECTIVE  IT   Source: MIT/Cap Gemini
  20. Q:  WHAT  WERE  THE  SALES  LEVELS  OF   THE  IPAD  JUST  3  YEARS  AGO?  
  21. A:  TRICK  QUESTION.  THE  IPAD  DIDN’T   EXIST  3  YEARS  AGO.   IF  YOU  ARE  ON  A  3-­‐10  YEAR  REFRESH   CYCLE,  YOU  WILL  HAVE  MISSED  3-­‐10   FULL  INNOVATION  CYCLES.  
  22. Q:  HOW  LONG  HAS  HTML  5  BEEN  A   STANDARD?  
  23. A:  IT  STILL  ISN’T!  IF  YOU’RE  WAITING  FOR  “STANDARDS”  –  PERHAPS  THAT’S  AN  EXCUSE  TO  HOLD   ONTO  A  PAST  NOT  WORTH  KEEPING.  
  24. We  Are  All  Pirates  on  the  SS  CoIT  
  25. Time  to  Jump  into   the   21st  Century  
  26. YOU  CAN’T  AFFORD  NOT  TO  EMBRACE   MOBILE  (+  CLOUD)   VERY  CLOSE  TO  FISCALLY  IRRESPONSIBLE   NOT  TO  CONSIDER  THIS  OPPORTUNITY  
  27. CONSIDER  MORE  THAN  SECURITY   “UNITED  SAID  THAT  PILOTS  TYPICALLY  CARRY  12,000  SHEETS   OF  PAPER  TO  CHART  THEIR  COURSE  DURING  FLIGHTS;  THE   INTRODUCTION  OF  THE  IPAD  SHOULD  SAVE  THE  AIRLINE  16   MILLION  SHEETS  OF  PAPER  AND,  THANKS  TO  THE  REDUCTION   IN  WEIGHT,  326,000  GALLONS  OF  JET  FUEL  PER  YEAR.”  Source: http://www.pcworldme.net/2011/08/23/united-airlines-cockpits-go-paperless-with-ipads/
  28. NON-­‐SECURITY  RELATED:  WE  WERE  NEVER  INTENDED  TO  SIT  IN   CUBES   MOBILE  OFFERS  AN  ABILITY  FOR  US  TO   GET  BACK  TO  BEING  HUMAN,  AND   THAT’S  BEEN  MISSING  FOR  DECADES  
  29. MOBILE  IS  AN  OPPORTUNITY  TO  RE-­‐HUMANIZE   YOUR  COMPANY  WE  CAN  WORK  FROM  ANYWHERE  –  SO  WHY   SHOULDN’T  WE  BE  ABLE  TO?   MOBILE  =  MOVEMENT  =  MENTAL  AND   PHYSICAL  HEALTH.  
  30. THINK  HUMAN-­‐CENTRIC,  NOT  COMPANY-­‐CENTRIC,  AND  CERTAINLY   NOT  SECURITY-­‐CENTRIC   INCREASE  THE  UPSIDE  POTENTIAL  VIA   MOBILE,  AND  BE  “REASONABLE”  ABOUT   THE  “NEW”  SECURITY  CONCERNS  OF   MOBILE  
  31. 20th Century/ 21st Century/ Proprietary Flexible
  32. BYOD   •  A  survey  covering  17  countries  by  business  technology   company  Avanade  found  that  88%  of  execu;ves  said   employees  were  using  their  own  personal  compu;ng   technologies  for  business  purposes.   •  Absolute  SoOware  found  that  64%  of  IT  managers  surveyed   thought  it  was  too  risky  to  let  personal  devices  be  integrated   into  the  business  network.  However  52%  of  companies   allowed  some  form  of  access.   •  Another  survey  by  Cisco  found  that  although  48%  said  their   company  would  never  authorize  employees  to  bring  their  own   devices,  57%  agreed  that  some  employees  use  personal   devices  without  consent.  Source: MIT/Cap Gemini
  33. Going  Mobile?  Let’s  talk.  Dan  Keldsen,  President  dk@informa;onarchitected.com  617-­‐933-­‐9655  

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