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Enterprise 2.0 = KM 2.0?


              Carl Frappaolo
     VP, Market Intelligence @ AIIM.org
?
 What is
Knowledge
Management
?
What is
Enterprise
   2.0
Knowledge Management
• quot;Leveraging collective wisdom and
  experience to accelerate innovation
  and responsiveness”
 – C. Frappaolo,
   “Exec Express
   Knowledge Management,”
   Capstone, 2006




   © AIIM | All rights reserved   2
Knowledge Management
                        • Which factors are critical for my business that
                          can be addressed by Knowledge Management?
                        • Which knowledge adds the most value?
                        • What are the highest priority initiatives?


• How do you create a
  culture for sharing and learning?      Bus.                                Strategy
                                                                     • What tools are currently in
                                         Strategy                      place?
• Which people need to be
  empowered to contribute                                            • What tools are needed to
  And leverage knowledge?                                              enable the environment?
• Are priorities aligned with People                   Technology
                                                                     • How do you fill the gap?
  measurements?




                                             Process
                         • Are the right processes in place to
                                         ©




                           - disseminate, share and apply knowledge to
                           - capture, refine and create knowledge                21

                            - deliver business value?
Enterprise 2.0
quot;A system of web-based technologies
that provide rapid and agile
collaboration, information sharing,
emergence and integration capabilities
in the extended enterprise”
 – AIIM Market IQ Q1 2008




   © AIIM | All rights reserved   2
What are You Trying to
Accomplish With Enterprise 2.0
Market Evolution
–Remember
     • 4GLs and RDBMS
     • “PC Revolution”
     • Advent of E-mail




© AIIM | All rights reserved   5
Market Evolution




© AIIM | All rights reserved   6
Worker Models for Worker Models 2.0
  Technology & Cultural Enterprise
         Isolated
                                                                                                  Fully Engaged
         Islands of Me    One-way Me       Team Me    Proactive Me   Two-way Me   Islands of We   Extended Me



                                                                                    2.0
                                                                                    2.0



                                                     1.5
                                               1.5


                            1.0
                    1.0




            © AIIM | All rights reserved                       8



 © AIIM | All rights reserved                              6
Early KM
  (KM 1.0)
Carried Away with
   Technology
   Awkward, disjointed and intrusive
interfaces for Knowledge input &output
Academic Theory
Collides with Reality
End Result?
KM Had Success in
(Some) Organizations
   (But in some, KM is a dirty word if
              known at all)
No Matter How
Important I Believe KM
        to Be
To Some
Organizations, KM is...
       Under the Radar
Meanwhile...
KM Practitioners say...




  “Rumors of my death
    have been greatly
      exaggerated”
The Primary KM
Issues Still Remain
Brains...
 Can’t hire the talent you
 want,
 aren’t tapping the talent
 you already have,
 watching talent walk out
 the door .
NOTE TO SELF:


         Yes, It
         Does!

                KM
           u gh T
    n   tho OU
Eve ot AB
  is n tech, O it
                 D
           ard to tech
    It ’s h OUT
            H
        WIT
Culture Creeps
    Cautiously
Knowledge Management
                        • Which factors are critical for my business that
                          can be addressed by Knowledge Management?
                        • Which knowledge adds the most value?
                        • What are the highest priority initiatives?


• How do you create a
  culture for sharing and learning?      Bus.                                Strategy
                                                                     • What tools are currently in
                                         Strategy                      place?
• Which people need to be
  empowered to contribute                                            • What tools are needed to
  And leverage knowledge?                                              enable the environment?
• Are priorities aligned with People                   Technology
                                                                     • How do you fill the gap?
  measurements?




                                             Process
                         • Are the right processes in place to
                                         ©




                           - disseminate, share and apply knowledge to
                           - capture, refine and create knowledge                21

                            - deliver business value?
The Solution?
A Technology Map to KM
                         Knowledge complexity
              Explicit                            Tacit


Intermediation Wikis, Blogs, SNA                          E
                                                          M
                                                          E
Externalization Wiki, Blog, podcasting,                   R
                                                          G
Internalization RSS, Mashup, Search/Social Tagging &
                                                          E
                Bookmarking                               N
                                                          C
                 Mashup, RSS
     Cognition                                            E

                           Low Barrier
Knowledge Management
                        • Which factors are critical for my business that
                          can be addressed by Knowledge Management?
                        • Which knowledge adds the most value?
                        • What are the highest priority initiatives?


• How do you create a
  culture for sharing and learning?      Bus.                                Strategy
                                                                     • What tools are currently in
                                         Strategy                      place?
• Which people need to be
  empowered to contribute                                            • What tools are needed to
  And leverage knowledge?                                              enable the environment?
• Are priorities aligned with People                   Technology
                                                                     • How do you fill the gap?
  measurements?




                                             Process
                         • Are the right processes in place to
                                         ©




                           - disseminate, share and apply knowledge to
                           - capture, refine and create knowledge                21

                            - deliver business value?
?
Worker Models for Enterprise 2.0
         Isolated
                                                                                                  Fully Engaged
         Islands of Me    One-way Me       Team Me    Proactive Me   Two-way Me   Islands of We   Extended Me



                                                                                    2.0
                                                                                    2.0



                                                     1.5
                                               1.5


                            1.0
                    1.0




            © AIIM | All rights reserved                       8



 © AIIM | All rights reserved                              6
Knowledge Management
                        • Which factors are critical for my business that
                          can be addressed by Knowledge Management?
                        • Which knowledge adds the most value?
                        • What are the highest priority initiatives?


• How do you create a
  culture for sharing and learning?      Bus.                                Strategy
                                                                     • What tools are currently in
                                         Strategy                      place?
• Which people need to be
  empowered to contribute                                            • What tools are needed to
  And leverage knowledge?                                              enable the environment?
• Are priorities aligned with People                   Technology
                                                                     • How do you fill the gap?
  measurements?




                                             Process
                         • Are the right processes in place to
                                         ©




                           - disseminate, share and apply knowledge to
                           - capture, refine and create knowledge                21

                            - deliver business value?
E2.0 = KM 2.0?
Web 2.0 = E2.0
 AIIM Market IQ - The State of the Market
What do YOU think?
www.aiim.org

cfrappaolo@aiim.org

www.takingaiim.com

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Knowledge Management 2.0 - Enterprise 2.0

  • 1. Enterprise 2.0 = KM 2.0? Carl Frappaolo VP, Market Intelligence @ AIIM.org
  • 4. Knowledge Management • quot;Leveraging collective wisdom and experience to accelerate innovation and responsiveness” – C. Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006 © AIIM | All rights reserved 2
  • 5. Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? enable the environment? • Are priorities aligned with People Technology • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?
  • 6. Enterprise 2.0 quot;A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise” – AIIM Market IQ Q1 2008 © AIIM | All rights reserved 2
  • 7. What are You Trying to Accomplish With Enterprise 2.0
  • 8. Market Evolution –Remember • 4GLs and RDBMS • “PC Revolution” • Advent of E-mail © AIIM | All rights reserved 5
  • 9. Market Evolution © AIIM | All rights reserved 6
  • 10. Worker Models for Worker Models 2.0 Technology & Cultural Enterprise Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me 2.0 2.0 1.5 1.5 1.0 1.0 © AIIM | All rights reserved 8 © AIIM | All rights reserved 6
  • 11. Early KM (KM 1.0)
  • 12. Carried Away with Technology Awkward, disjointed and intrusive interfaces for Knowledge input &output
  • 15. KM Had Success in (Some) Organizations (But in some, KM is a dirty word if known at all)
  • 16. No Matter How Important I Believe KM to Be
  • 17. To Some Organizations, KM is... Under the Radar
  • 18. Meanwhile... KM Practitioners say... “Rumors of my death have been greatly exaggerated”
  • 19. The Primary KM Issues Still Remain
  • 20. Brains... Can’t hire the talent you want, aren’t tapping the talent you already have, watching talent walk out the door .
  • 21. NOTE TO SELF: Yes, It Does! KM u gh T n tho OU Eve ot AB is n tech, O it D ard to tech It ’s h OUT H WIT
  • 22. Culture Creeps Cautiously
  • 23. Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? enable the environment? • Are priorities aligned with People Technology • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?
  • 25. A Technology Map to KM Knowledge complexity Explicit Tacit Intermediation Wikis, Blogs, SNA E M E Externalization Wiki, Blog, podcasting, R G Internalization RSS, Mashup, Search/Social Tagging & E Bookmarking N C Mashup, RSS Cognition E Low Barrier
  • 26. Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? enable the environment? • Are priorities aligned with People Technology • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?
  • 27. ? Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me 2.0 2.0 1.5 1.5 1.0 1.0 © AIIM | All rights reserved 8 © AIIM | All rights reserved 6
  • 28. Knowledge Management • Which factors are critical for my business that can be addressed by Knowledge Management? • Which knowledge adds the most value? • What are the highest priority initiatives? • How do you create a culture for sharing and learning? Bus. Strategy • What tools are currently in Strategy place? • Which people need to be empowered to contribute • What tools are needed to And leverage knowledge? enable the environment? • Are priorities aligned with People Technology • How do you fill the gap? measurements? Process • Are the right processes in place to © - disseminate, share and apply knowledge to - capture, refine and create knowledge 21 - deliver business value?
  • 29. E2.0 = KM 2.0?
  • 30. Web 2.0 = E2.0 AIIM Market IQ - The State of the Market
  • 31. What do YOU think?