English Speaking Club: 2/10 Advertisements
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The document summarizes an English club activity about renting an apartment, buying furniture, and advertisements. It discusses key questions to ask when renting an apartment or buying furniture. It then defines advertisements as promotions of products, services or events through public media, with the purpose of persuading people to buy or use them. Examples are given of common items advertised like food, clothing and cars. Finally, it discusses Super Bowl commercials, noting companies pay $5 million for a 30-second ad and that people watch the game partly to see the famous and usually funny commercials.
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This document outlines 5 principles to boost the selling power of websites, ads, and marketing materials: 1) Desperate Problem - clearly identify the urgent problem the product solves, 2) Unique Promise - make a distinctive promise to solve the problem, 3) Overwhelming Proof - provide abundant evidence the promise can be delivered, 4) Irresistible Offer - propose an offer too good to refuse, and 5) Immediate Action - motivate the reader to act without delay. Applying these principles can supercharge conversions across various marketing channels by addressing objections, building trust, and driving urgency. The document provides examples and strategies for implementing each principle.Advertising
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- 1. ENGLISH CLUB: HOUSING PART 4 AND ADVERTISEMENTS ADVANCED ENGLISH FEBRUARY 10, 2016
- 6. ACTIVITY TIME: RENTING AN APARTMENT • “How many bedrooms are there?” • “Is the apartment furnished?” • “What amenities does it have?” • “Is a security deposit required?” • “How much are utilities?” • “How long is the lease?” • “Can I renew my lease?” • “Has the apartment been renovated?” • “How much is the rent?”
- 7. ACTIVITY TIME: BUYING FURNITURE FOR YOUR NEW APARTMENT • “I need to buy…” • “Do you have…” • “What is the price range of …?” • “Do you have this in a different style?” • “Can I customize this?” • “What do you suggest?” • “Do you deliver?” • “How long will it take to deliver?” • “My address is…” • “What is your return policy?”
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- 9. An advertisement is the promotion of a product, service, or event through a public medium. Promotion – просування Product – продукт Service – слугування Event – подія Public – громадський Medium – спосіб What is an advertisement?
- 10. The purpose of an advertisement is to persuade people to buy (or use) a product, service, or event. Purpose – мета Persuade – переконати What is the purpose of an advertisement?
- 11. Where do we see advertisements? TV Magazines Grocery store Billboards Mailbox Online Bus Taxis
- 12. Medicine Clothing brands Toothpaste Cars Films / TV shows Coffee / tea Food Sports competition Brand – марка Competition – конкурс What products or services do advertisements promote?
- 13. Annual – річний Championship – чемпіонат Average – середній National – національний Holiday – свято Consumption – споживання Thanksgiving – день подяки Super bowl The Super Bowl is an annual championship football game, with an average of 115 million people watching the game on TV. It is considered to be a national holiday called “Super Bowl Sunday” and it is the second-largest day for food consumption. The first-largest day is Thanksgiving.
- 14. SUPER BOWL COMMERCIALS • Besides the game, people watch the Super Bowl because of the commercials. • These commercials are famous and usually funny. • Companies paid $5,000,000 to show a commercial for 30 seconds during Super Bowl 50 on February 7, 2016. Commercials – реклама і оголошення Besides – крім Famous – знаменитий Usually – зазвичай Funny – смішний Companies – товариство During – під час
- 15. ACTIVITY TIME: DESCRIBE THESE COMMERCIALS What product are they promoting? How are they promoting it? Did you enjoy the commercial? Will you buy the product?