Survey research design consists of 5 key steps: planning the survey, constructing the survey instrument, conducting the survey, analyzing the data statistically, and analyzing the data qualitatively. There are different types of sampling that can be used including convenience sampling of readily available groups, purposeful sampling of knowledgeable individuals, and probability sampling techniques like simple random and stratified random sampling. Effective survey design addresses what is being investigated, who will be surveyed, how respondents will be selected, and how large the sample size needs to be based on the overall population size.

1. Definition of Survey Research
Design
Survey is an umbrella term that allows for
many data collection procedures including
questionnaire, interviews, and
observation.

2. Key component of survey Design
Planning the
survey Sampling
Constructing
the
instrument
Conducting
the survey
Analyzing
the data
According to Ary, Jacobs, & Razavieh,
there are 5 steps in the survey process

3. Planning the survey
Developing the instrument
Gathering the data
Analyzing the data statistically
Analyzing the data qualitatively
Reporting the result
According to Brown, there are 6 steps

4. A survey design consist of a construct, a population,
and a sample.
Construct
Population
Sampl
e

5. What is Survey Design good at?
What is Survey Design not good
at?

6. • There are three types of data typicalled
used in SRD :
What kind of data is most closely associated
with SRD?
Behavioural data
Preference
Descriptive data

7. What issues and concerns does survey
design highlight?
a. What am I investigating?
b. Who will be surveyed?

8. Type of sampling :
Convenience A group already formed and easy
to use
Purposeful Knowledgable and available
persons
SnowballSelected respondents suggest other
respondents
QuotaStratified sampling, but not randomly
chosen
c. How should I select my respondent?
1. Non probability sampling

9. 2. Probability sample
Simple randomPull names out of a
hat
Systematic randomComputer
generated numbers to select
StratifiedThe sample divided into
groups called strata
ClusterGroups of strata

10. Population Population Sample Population
Situation estimation
My Class 5-60 The entire class
A language program 61-100 50% should be enough
A research project 101-10.000 A sample size of 400 can
likely produce generalizable results
d. How many respondent should I
survey?