The document discusses the importance of mobile marketing for local businesses, highlighting key strategies and statistics that illustrate its impact on brand awareness, customer engagement, and sales. It emphasizes the necessity of having mobile-optimized websites, effective SMS marketing, and innovative loyalty solutions like mobile punch cards to enhance customer retention. Additionally, it notes the increasing trends in mobile device usage, reiterating the need for businesses to adapt their marketing campaigns accordingly.

1. Understanding The Key Concepts Of The Mobile
Ecosystem

2. Destiny Pearce
CEO/Founder Of Social Thrive Marketing LLC. I help local business increase sales
by creating effective innovative mobile & social media marketing campaigns.

3. Mobile Marketing Solves Your Business Objectives:
● Build Brand Awareness + Reputation Management
● Sales Promotion + Revenue Boosters + Increase Foot
Traffic
● Enhance Loyalty
● Build Customer Database (Lead Gen)
● Increase Word-of-Mouth

4. Mobile Industry Statistics
● 80% of internet uses own a smartphone (Source: SmartInsights, 2015)
● By 2018, eMarketer estimates over one-third of consumers worldwide,
or more than 2.56 billion people will be smartphone owners. That 2018
figure also represents over half-51.7% – of all mobile phone users.
(Source: eMarketer)
● 84% of small businesses who have invested in a mobile presence say
that they see immediate and long-term benefits (Source: Web.com)
● According to Google’s Mobile Search Moments Study, 40% of mobile
searches have local intent. Similarly, 77% of mobile searches occur at
home or at work, while 17% is on the go. (Source: Google Mobile
Search Moments Study)

7. How To Develop Intergated Marketing Campaigns.

8. Mobile Device Usage Statistics
● 70% of all mobile searches result in an action within an hour. (Source:
Forbes)
● 70% of mobile searchers click to call a business directly from Google’s search
results (Source: SearchEngineWatch)
● 53% of American consumers use their smartphones to access search engines
at least once a day (Source: Google and Mobile Marketing Association
Survey)
● 68% of people use a mobile device to look up a store address (Source:
SocialLight)

9. SMS Marketing
Text Marketing is Viral
Instant Impressions
Everyone Reads Your Ad

11. SMS Marketing
Engage with your customers
by scheduling and sending
bulk text messages.

12. SMS Marketing
Run contests and watch your
customers eagerly join “Opt-in” lists to
win big prizes!

13. SMS Marketing
Survey Do your market research by
getting valuable customer feedback.

14. Mobile Websites

15. Mobile Compatible

16. With the recent Mobile changes in Google it has never been more important
to have a mobile-optimized website. Since April 21, 2015 Google is
penalizing websites that are not “Mobile-Friendly”, which means that if
your website does not carry a “Mobile-Friendly” label your website will not
be easily found when a customer does a search for your business on their
mobile device.
A mobile compatible website is an HTML based website that doesn't
contain Flash. It means that a website is viewable on a Smartphone or
Tablet, but it is not optimized for these devices. These websites have been
designed for web browsers on PCs with much larger screens and navigation
using a mouse.

17. Mobile Websites Statistics
● 55% of all searches are from mobile devices (Source: eReachConsulting)
● “I’m outta here.” 60% of mobile users expect a site to load in 3 seconds or less. 74% are willing to
wait only 5 seconds for a site to load before leaving. (Source: Compuware.com)
● 48% of users say that if they arrive on a business site that is not mobile optimized, they take it as an
indication of the business not caring (Source: MarginMedia)
● 95% of smartphone users have used their phone to look up local information. After doing so, 61%
called and 59% visited. (Source: Forbes)
● 50% of all mobile searches are conducted in hopes of finding local results (Source:
SearchEngineWatch)
● 61% of local searches result in a purchase (Source: Business2community)
● 50% of mobile users visit a store within a day after conducting a local search (Source: Google)

18. Mobile Wallet Punch Cards Loyalty Cards

19. Boost Your Revenue With Next Level With Mobile Wallet Punch
Cards Loyalty Cards
Mobile Wallet Punch Cards are revolutionizing mobile loyalty and customer retention. This
powerful new technology is a proven way to help increase in-store foot traffic and have your
customers coming back time and time again! There’s no need to download a separate
loyalty app, works directly with native wallet apps and works across all smartphone platforms
(iPhone, Android, Windows Phone). It also uses Geo-Fencing and Beacons to provide
instant push notifications to provide your business with a customized and unique loyalty
experience for your customers.

20. STEP 2: Distribute
The Punch Card
STEP 1: Build Your
Punch Card
STEP 3: Geo-Fence &
Beacon Notifications

21. Step 1: Build Your Punch Card
We will design a custom branded mobile Punch Card that works on all smartphones and lives in your
customer’s Mobile Wallets.
Step 2: Distribution of Your Punch Card
We will assist you in developing a distribution strategy that seamlessly integrates with your current marketing
efforts to ensure your customers get your custom branded Punch Card into their Mobile Wallet.
Step 3: Geo-Fence & Beacon Notifications
​
Customers who’ve downloaded your Punch Card will get a customer lock screen notification when they come
within a certain defined area of your city or in-store with the use of Beacons. This acts as a gentle reminder to
customers to come in and visit your business and get rewarded for doing so.
Step 4: Customer Shows Punch Card
Business owner or staff can securely validate the Punch Card and award an additional “Punches” that gets
added instantly to the customer’s Mobile Wallet Punch Card. No more “old-school” paper of plastic Punch
cards.

22. STEP 4: Customer Shows
Punch Card
Step 5: Customer Gets Rewarded And
Keep Coming Back Happy
Once a customer has reached the campaign
goal, they are awarded a mobile reward such as
a Free Coffee which they can easily redeem
immediately from their Mobile Wallet. Customers
leave happy after being rewarded for their
loyalty.

23. Geo-Fence & Beacon Notifications
Geo-Fence & Beacon Notifications
​
Customers who opt-in to your mobile loyalty
rewards Punch Card offers will get a customer
lock screen notification when they. come within
a certain defined area of your city or in-store.
This acts as a gentle reminder to customers to
come in and visit your business and get
rewarded for doing so.

25. Wi-Fi Marketing

26. Build loyalty and increase engagement by allowing customers to connect via social media in
exchange for free Wi-Fi access, promotions and more. Wi-Fi allows you to automatically collect
customer social and demographic data to get an inside view at your customer base, their likes
and interests, and how you can create a better consumer-brand relationship. Learn who your
best and most loyal customers are with full analytics and reporting (customer name & email
address, total connected users, new users, returning users, social connection method, gender).
And with smart marketing automations, you can automatically send mobile coupons, exclusive
offers, email newsletters and timely promotions to your customers long after they’ve visited
in-store. Remarket to your customer.

27. Wi-Fi Marketing

28. FREE MARKETING ASSESSMENT FILL OUT BUSINESS OBJECTIVES FORM
ONE OF OUR SERVICE REPS WILL BE IN TOUCH WITH YOU WE PROVIDE
DEMO’S CAMPAIGN AS WELL
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