Advanced Social Media
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This document discusses best practices for using advanced social media for business. It recommends balancing frequent, relevant activity on platforms while maintaining a professional presence. Business should strategically interact with clients and associates by tagging, sharing photos and videos. For LinkedIn specifically, the document advises joining groups to share valuable information and build relationships positioning yourself as an expert, while avoiding direct sales. It also provides tips for optimizing a LinkedIn profile.
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![ADVANCED SOCIAL MEDIA
Lindsay Boxberger, High Touch Technologies
IMPACT OF SOCIAL MEDIA
Networking opportunities (business to business, business to client, personal level)
The latest news, events, partnerships, community service, etc.
Branding/Presence/Availability
Website traffic (Search Engine Optimization [SEO], advertising)
BEST BUSINESS PRACTICES
1. Balance frequent activity with RELEVANT activity
A. Silly, irrelevant or personal messages will hurt professionalism/validity
2. Be Professional
A. Structure content
ALWAYS explain as if the user knows nothing
Be conscious of verb tense as well as voice
Examples:
o Good – “Today High Touch was a presenting sponsor for the
Membership Maximizer for the Wichita Chamber of Commerce.”
o Bad - “We were at the Membership Maximizer.”
o Bad - “Notification: High Touch has checked in at the
Membership Maximizer”
Practice correct grammar
B. Photos
Model Release forms
Caption photos appropriately
Consider users only seeing a single photo from an album – only because
their friend was tagged in it. Maximize the information for their
understanding.
o This idea applies to everything – not just photos
3. Strategically Interact
A. Tag/associate as much as possible
B. Use photos, videos, or any interaction as much as possible
C. Land a new client? “Like” them on Facebook and hopefully they do the same
Follow them on Twitter, 1+/Follow them on Google+, etc.
4. Specific to LinkedIn
A. Quick statistics](https://image.slidesharecdn.com/71e2d315-d22a-432e-b765-3df5bd888006-150616153022-lva1-app6892/85/Advanced-Social-Media-1-320.jpg)
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North EastCSPs -Step into Social Media 1st October 2010
Advanced Social Media
- 1. ADVANCED SOCIAL MEDIA Lindsay Boxberger, High Touch Technologies IMPACT OF SOCIAL MEDIA Networking opportunities (business to business, business to client, personal level) The latest news, events, partnerships, community service, etc. Branding/Presence/Availability Website traffic (Search Engine Optimization [SEO], advertising) BEST BUSINESS PRACTICES 1. Balance frequent activity with RELEVANT activity A. Silly, irrelevant or personal messages will hurt professionalism/validity 2. Be Professional A. Structure content ALWAYS explain as if the user knows nothing Be conscious of verb tense as well as voice Examples: o Good – “Today High Touch was a presenting sponsor for the Membership Maximizer for the Wichita Chamber of Commerce.” o Bad - “We were at the Membership Maximizer.” o Bad - “Notification: High Touch has checked in at the Membership Maximizer” Practice correct grammar B. Photos Model Release forms Caption photos appropriately Consider users only seeing a single photo from an album – only because their friend was tagged in it. Maximize the information for their understanding. o This idea applies to everything – not just photos 3. Strategically Interact A. Tag/associate as much as possible B. Use photos, videos, or any interaction as much as possible C. Land a new client? “Like” them on Facebook and hopefully they do the same Follow them on Twitter, 1+/Follow them on Google+, etc. 4. Specific to LinkedIn A. Quick statistics
- 2. 1 Million new members every week 17.8 Million belong to groups 1.2 million comments and posts to groups each week 2 billion people searches annually 1 million companies have a company page B. Join strategic groups Share valuable information via your groups Never “sell” Build relationships and position your business/yourself as the subject matter expert C. New “Showcase Pages” vs. “Products and Services” tab Up to 10 total Followers of specific Showcases D. Profile tips Make it clean, to the point, free of spelling and grammatical errors Use bullet points vs. paragraphs Use your real name Keep your photo professional Keywords/skills E. Recommendations vs. Endorsements