Engaging audiences digitally - on a budget

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It's not easy to identify and implement technologies that are a good match for audiences, content and organisational context. This session provided some inspiration and help to get started. Session: Parallel workshops

Education Technology

Engaging audiences
digitally on a budget;
Or, how to muck about on the internet and
make friends.

Gregory Povey
Head of Production, Mudlark
www.wearemudlark.com
@topfife
11/07/12

DESIGNING EXPERIENCES FOR
EXISTING INFRASTRUCTURES
for people, not algorithms.

TWO WAYS TO NOT
ENGAGE PEOPLE ON
A BUDGET, DIGITALLY.

Pr o T ips!

ONE
SPEND LOADS OF MONEY*
*preferably on proprietary software and CMS

Pr o T ips!

TWO
PUT ALL THE EFFORT
INTO YOUR WEBSITE
(hint: it’s about what people are already doing)

THINK ABOUT WHAT
YOU ARE USING
and how it affects the people
who are interacting with it.

“We weren’t achieving anything that
way, so we nipped it in the bud and
slowed everything down. It’s one of the
reasons we introduced the tweezers.
Not because they’re more delicate than the
human touch – they aren’t – but it slows
you down and keeps you calm.”

- Chef Andoni Aduriz, Mugaritz.

Cucurucho de flores y clavos, Mugaritz.
BY-NC Marta Miranda
http://www.flickr.com/photos/ratamala/5770914851/in/photostream/

TWO QUESTIONS TO
CONSIDER IF YOU
WANT TO ENGAGE
PEOPLE ON A
BUDGET, DIGITALLY.

Quest ions!

ONE
WHAT IS THE TOOL FOR?
Ideally, it would be useful.

Quest ions!

TWO
WHAT IS ENGAGING?
You’ve got lots of stuff,
pick out the interesting bits.

QR CODES ARE
NOT THE ANSWER
and augmented reality
doesn’t mean greater.

SOME EXAMPLES
OF PROJECTS THAT
MUDLARK HAVE
DONE BASED ON
MUCKING ABOUT ON
THE INTERNET AND
TRYING THINGS OUT.

LIGHT TOUCH
EXPERIENCES
using freely available services.

Derby [2061]
Mudlark
https://foursquare.com/girlx_2061/list/derby-2061

THERE ARE THINGS
IN YOUR ARCHIVE
that are completely amazing.

My Life As An Object
Rattle
http://www.mylifeasanobject.com/

My Life As An Object
Gregory Povey for Rattle
http://www.twitter.com/yellowchopper

Such Tweet Sorrow
Mudlark & Royal Shakespeare Company
http://www.suchtweetsorrow.com

PEOPLE LIKE TO
HAVE FUN WITH YOU
and don’t mind looking daft.

V&Play: Mudlark at the V&A
Mudlark
http://scvngr.com/treks/13850

THE BIT FEATURING
LOTS OF LOGOS OF
FREE SERVICES THAT
YOU CAN USE TO
HAVE FUN, ENGAGE
AND MAKE FRIENDS.

Thanks.
Gregory Povey
Head of Production, Mudlark
www.wearemudlark.com
@topfife
11/07/12

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