This document discusses the concept of "phygital", which combines the physical and digital worlds by creating surprising content that engages people in real ways and can make the digital world more possible. It provides examples of phygital campaigns, including turning followers on social media into real engagements, creating experiences that surprise and elicit emotions, and showing how phygital can work through low-tech solutions or be completely creative. Latvia is highlighted as a place where phygital is happening through examples like interactive bicycle wheel covers and a campaign connecting horses to stories.

1. MOUSE IN THE OIL

2. Voldemars Dudums
• 2001 started in LOWE as Creative Producer
• 2006 Miami Ad School Hamburg
• 2008 many Latvian agencies
• 2010 IR magazine / freelance
• 2012 setting up phygital laboratory

3. 2007

4. Phygital creates an ecosystem
between brands and consumers
across the physical and digital worlds.
It speaks to the needs and aspirations
we have as human beings and the

5. In other words - phygital thinking
helps to create surprising content that
people like not “LIKE”.

6. www.statuspeople.com

7. 2,809,003 followers:
23% Fake. 41% inactive = 64% crap
www.statuspeople.com

8. 611,463 followers
20% Fake. 37% Inactive = 57% crap
www.statuspeople.com

9. www.statuspeople.com

10. How phygital is different?

11. It engages for real

12. It surprises and can be very emotional

13. Have a LIKE like no other

14. It can work without high tech too

15. It can actually make digital possible

16. And it can be completely crazy

17. Only for nerds and geeks?

18. “Lego for the iPad generation”
https://vimeo.com/45276780

19. “Lego for the iPad generation”
https://vimeo.com/45276780

20. How phygital is Latvia?

21. https://vimeo.com/38683249

22. https://vimeo.com/38683249

23. www.ir.lv/velofenders

24. www.zirgs-saka.lv

25. http://telly.com/MMVP8

26. Thank you
and get more physical!
www.dudums.lv