Honey bees (Apis mellifera and A. cerana indica) were observed visiting flowers of Asiatic cotton (Gossypium arboreum L.) at two locations in Punjab, India. The presence of honey bees increased boll retention rates by 7-12% and improved cotton quality. Methods involved observing insect visitors, tracking individual bee foraging behavior, and comparing cotton yields from bee-pollinated, self-pollinated, and open-pollinated flowers. Results showed honey bees visited the most flowers per minute and their pollination led to higher seed cotton weights, boll retention rates, and fiber quality measures compared to no bee pollination.