The document discusses Barcelona as an emerging hub for fashion designers and trends. It provides details on several established Spanish fashion brands like Mango, Custo Barcelona, and Desigual that originated in Barcelona. It also highlights platforms that support new and independent designers, including 080 Barcelona Fashion, The Brandery, A Shaded View on Fashion Film, and ModaFAD. ModaFAD in particular is noted as an international showcase that aims to promote experimental fashion and help transform Barcelona into a leading fashion city.

1. Barcelona:
new brand fashion designers
Kipsala International Exhibition Business Centre
Alessandro Manetti

2. Barcelona: the City
Photographer: Eric Pamies

3. Why Barcelona
is important for emerging
fashion?
- Cosmopolitan, open and
multicultural city.
- Full of different Lifestyles:
interesting for coolhunters.
- Entrepreneurial character
with an high quality of life leads
to an high number of fashion
realities.

4. - Perfect Environment for
innovation and creativity.
- Capital of Mediterranean
Union and bridge for Latin
American countries.
- Interdisciplinariety: clusters in
Media I&CT, Design, BioTech,
EE&Mobility, Higher Education.

5. The city long history in the textile industry is now helping to launch
established designers, firm, entrepreneurs and manufacturers on to
success as well as newly arrived businesses.
It is a very important point of retail (P. de Gracia).
Three examples of important Fashion brands in Barcelona:

6. Mango, is a clothing design and
manufacturing company.
Its goal is "to be present in every city"
in the world. It has more than 2,000
stores in 103 countries.
Its first website was created in 1995
and, five years later, in the year 2000,
it opened its first online store.
Mango has over 8,600 employees,
1,850 of whom work at the Hangar
Design Centre and at its Headquarters
in Palau Solità i Plegamans
(Barcelona).
H. E. by Mango is a men's line created
in 2008.
Mango

7. Custo Barcelona
Custo Dalmau is a
Spanish Catalan
fashion designer. He
founded the firm
Custo Barcelona with
his brother David. He
spent his childhood
and adolescence in
Barcelona, where he
studied Architecture.

8. Desigual
It is a casual clothing brand noted for its patchwork
designs, intense prints, innovative graffiti art and
flamboyant splashes of colour.
Founded in 1984 by Thomas Meyer, from Switzerland,
the company has been led by Manel Adell since 2002.
Desigual sells men's, women's and children's clothing
and accessories. It achieved a 60% annual growth from
2002 to 2009, and a turnover of €250 million in 2009,
€440 million in 2010 and €560 million in 2011.
Desigual has a philosophy based on positivity,
tolerance, commitment and fun. Each season the
Desigual 25 pp design team prepares a collection of
over 1,000 items, including clothes and accessories.
In 2011 the company started collaborating with
Christian Lacroix and in June 2011 Desigual signed a
partnership with Cirque du Soleil to develop a collection
of 60 items of clothing and accessories.

9. ......but the most interesting reality
in Barcelona are
the independent & emergent Fashion Designers.
The principal platforms are:
080
The Brandery
Aswoff
Barcelona Bridal Week
Mango Fashion Awards Contest
Changing room
Barcelona Shopping Night
Fashion Schools
ModaFAD

10. Fahion Show and showroom for emerging designers
www.080barcelonafashion.com

11. 080 Barcelona Fashion is driven by the concepts of creativity and
innovation, while acknowledging the importance of the market and of
the need to sell fashion.
080 Barcelona Fashion was founded in July 2007 with the aim of being
a platform for raising the profile of independent designers and
becoming a benchmark for leading-edge design and fashion at
international level.
080 Barcelona Fashion is committed to 'fashion culture' in its broadest
sense and aspires to be much more than a fashion runway. It includes a
series of parallel activities and round tables that are sure to be
extremely popular and bring fashion even closer to the general public.

12. Urban fashion show promoted
by the City of Barcelona and Fira de Barcelona
www.thebrandery.com

13. In 2008, Diane Pernet - world-renowned fashion critic and video
journalis - launched a Shaded View on Fashion Film, the world's first
fashion and film festival.
Since its launch, ASVOFF has been instrumental in promoting a new
creative genre, the 'fashion film', by providing a platform for the work of
filmmakers who explore the themes of fashion, through the medium of
the moving image. ASVOFF has gained critical acclaim for encouraging
both young and established artists to reconsider the way that fashion is
presented and for challenging the conventional parameters of film.
The first edition of A Shaded View on Fashion Film, Barcelona has
taken place at CaixaForum in January 2012.

14. International professional exhibition
for the bridal sector.
www.moda-barcelona.com

15. Mango Fashion Awards Contest
International competition designed to promote
young fashion talent
www.mangofashionawards.com

16. Private biannual initiative.
www.changingroom.org

17. Barcelona Shopping Night
Event that takes place every December when Passeig
de Gracia stores open at night
www.theshoppingnight.com

18. Barcelona is a very important city in the fashion
education field with different design and fashion
schools and universities:
IED
ESDI
FELICIDAD DUCE
BAU
IDEP

19. IED Barcelona

20. IED Fashion School
IED Moda Barcelona trains professionals to be able to interpret fashion and its
expressions. Our students acquire the skills to create a collection, to
communicate a brand, to organise a fashion show and to create marketing or
business plans.
IED Fashionis the school of reference in communication and trends; it’s
collaborating with fashion companies and institutions. All the teachers are
active professionals (designers, stylists, photographers, coolhunters…). Fashion
labs are completely news, equipped with the best sourcing machines and
stockman mannequins.
The Fashion School is also offering Bachelor of Arts (Hons) of three-year in
Fashion Design and Fashion Marketing and Communication, both validated by
the prestigious University of Westminster, as well as a three-year course
(Diploma IED) in Marketing and Fashion Communication, taught in Spanish.

21. It is the association of image and fashion of the
fad, an international shuttle of emerging
designers, with the objective to transform
Barcelona into the most seductive city in the
European environment and promote and give
exposure to the young designers of
experimental, interdisciplinary and avant-garde
fashion for the city and beyond.
The ModaFAD activity consists of the
international showing of emerging fashion
designers to boost the interdisciplinary, drive the
concept of the designer and promoted, and
encourage the relationship between the design
schools, the young designers, the specialized
modes of communication, and the industry.
Modafad makes up part of the Barcelona
Fashion Week, which represents the emergency,
the risk, the talent and the independent
investigation and occupy the first line in the
fashion world with daring proposals far from
stereotypes.
Modafad is: creation, liberty, and contemporary
multidisciplinary.
ModaFAD

22. ModaFAD: the last editions
What Remains is Future - 01/2010
Sub ModaFAD - 06/2010
Football Fashion Fever - 07/2010
Sub ModaFAD - 05/2011
On Wheels FAD Fest - 07/2011
Apocalipsi - 01/2012

23. WHAT REMAINS IS FUTURE
January 2010

24. WHAT REMAINS IS FUTURE
January 2010

26. Football Fashion Fever
July 2010

27. Football Fashion Fever
July 2010

28. Football Fashion Fever
July 2010

29. ON WHEELS FADFEST
July 2011

30. Apocalipsi
January 2012

31. Apocalipsi
January 2012

32. 5 young designers emerged
during the last Barcelona
Fashion Week:

33. Ana Balboa
A combination of sophistication,
femininity and an exquisite taste
in all creative levels, from line to
volume and rich materials,
without losing freshness and
surprise in a romantic, poetic and
mixed collection.

34. Arnau P. Bosch
Anecdotal becomes capital,
lucidity in playful and a medley of
custom printing, color abrasives
and cross-bordering on the line.
He defines a new suburbs luxury
full of little treasures.

35. Alejandra Anglada
A coherent collection of an
impeccable styling made by
different garments that reach
unity by being added up, and
they contribute with
controlled risk, intelligence
and good taste on their own.
An inviting refinement, sharp
and radical.

36. Luis Manteiga
A surprising management of
volume and line in contemporary
man, because of the risky cut of
clothing and the freshness in color
and materials, creating
unexpected non gravitational
sculptures.

37. Mercedes Fernandez
Menswear to which the enriching
practice of craftwork is added up, thanks
to manual interventions in fabric’s
aspect and the increasingly valued detail
of hand-made things. A new image for
young men from the very near future,
primitivism and the main essence of arts
from a contemporary language applied
to the most modern.

38. Some fashion trends emerged
during the last Barcelona
Fashion Week:
Ethical Fashion
2nd Hand Clothes Customisation
DIY Fashion
Sport Fashion Inspiration
Burlesque Revival