The document discusses a marketing project proposal for Louis Vuitton. The aim is to understand the marketing challenges faced by Louis Vuitton as the number one luxury brand. Some key issues identified are maintaining their leading position as similar competitive brands increase, and establishing their brand image in emerging markets like Asia and India. The background provides details on Louis Vuitton's history and business model of exclusively selling through their own stores to control quality and prevent counterfeits. The methodology outlines spending one week thinking of topics, two weeks finalizing and researching issues, three weeks finding problems, and four to five weeks gathering data and outlining the research techniques.

2. Louis Vuitton doesn't have any authorized street resellers.

3. LV has been going through some major challenges as they try to establish their brand image in ASIA. The case portrays a subtle situation in international marketing -- the marketing of a high-end brand into a low-income nation, or the expansion of Louis Vuitton into India. This luxury good marketer faced practical problems in India, such as the challenge of identifying potential customers, the lack of media to build its brand, and the absence of high streets to open stores.

4. LV the world’s largest luxury-goods maker, filed a U.S. trade complaint seeking to block U.S. imports from China of handbags, luggage and other accessories that copy the Louis Vuitton look.BACKGROUND: The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A. The company is named after its founder Louis Vuitton (August 4, 1821-February 27, 1892), who designed and manufactured luggage, as a Malletier during the second half of the nineteenth century.<br />The company manufactures and markets luxury leather goods, fashion accessories and jewellery. Many of the company’s products utilize the signature gray Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company’s products utilize the eponymous LV initials.<br />The company only markets its product through its own stores throughout the world, which allows it to control product quality and pricing, and to prevent counterfeit products entering its distribution channels. In addition, the company added a single online retailer to sell some of its products (along with some of its sister companies such as Christian Dior).<br />One hundred and fifty years after its eponymous founder began creating and selling trunks in Paris, Louis Vuitton's signature leather goods are considered a status symbol around the globe and are highly regarded in the fashion world. The company's iconic Monogram Canvas design can be considered the first designer label in contemporary history; the design was created in 1896 by Vuitton's son Georges and was intended to prevent counterfeiting. Ironically, Louis Vuitton has become the most counterfeited brand in fashion history, with just over 1% of all items branded with the Vuitton logo not counterfeit. <br />METHOLODEGY: The majority of my research for this project has been secondary and has been through reading various articles, journals, fashion magazines and LV website. I have also been able to gain extensive insight into the company by reviewing the Annual accounts.<br />TIME OF WORK<br />NO.Subject TaskSources of DependencyDuration1.Think about topicBooks,Journals,Websites1 Week2.Finalized topics, Key issues,Problems,Question and research questionBusiness journals, Websites, Books, Fashion magazines.2 Week3.Find business issues, ProblemsFashion magazines, Business journals,Newspaper,Websites3 Week4.,Data gathering techoniques,OutlinesPublication, Company document4 Week5.Research techniquesOwn view, Previous exprience,Website,Comany visit5 Week<br />