InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
THE FUNDAMENTAL FACTORS THAT AF-FECT THE BUYING BEHAVIOR OF CHI-NESE HIGH-END...Tuomas Poukkula (顾度茂)
This document discusses factors that affect the buying behavior of Chinese high-end consumers. It begins by defining key concepts like high-end products and consumer buying behavior. It then identifies prevailing factors influencing Chinese consumer behavior in high-end markets, including cultural values, personal factors, psychological factors, and social factors. Cultural values drive trends toward both tradition and modernity. Personal factors include success, individualism and freedom. Psychological factors encompass confidence, humility, perseverance and patriotism. Social factors consist of social position, family, respect, "face" or reputation, and collectivism. Understanding these factors is important for Western companies seeking to enter and succeed in the Chinese luxury market.
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
EXPO BRANDING is an innovative branding company that provides design, branding consultancy, and training courses. It was founded in Shanghai in 2014 by Yi Wu and the Italian Alessandro Rosso EXPO Group. EXPO BRANDING aims to become a bridge between Eastern and Western brands by providing one-stop branding services to help international brands enter China and Chinese brands go global. Its team of Western and Chinese branding experts provides services ranging from brand assessment to strategy, execution, and optimization.
CRM Target Marketing For CITROEN DS (Shanghai) Sales ConversionBach Moh
The document proposes a CRM target marketing campaign for Citroen DS in Shanghai. It outlines SinoDMS's capabilities and experience in automotive CRM campaigns. The proposal includes defining target customer characteristics, an implementation strategy using SinoDMS's databases, an implementation plan, timeline, and project management structure. The objectives are to invite at least 20 potential customers daily to DS test drives and enhance knowledge of DS models to promote sales.
AcrossChina began operating in 1992 as one of the first professional event agencies in China. It has since grown to become a leading integrated communication group with over 200 employees providing services including branding, marketing, public relations, and event management. AcrossChina has earned a strong reputation through its work with over 120 international brands and long-term relationships with government and industry organizations. It aims to promote the public relations industry and corporate social responsibility through employee training and community initiatives.
Flamingo Culture Breakfast - Brands and how they get it right in the new emer...FlamingoSingapore
Lauren DeCicca is a documentary photo-journalist based in Yangon, Myanmar. Her work has been published in major publications and she is a member of the Getty Reportage Emerging Talent roster. "Frontier" markets are defined as developing countries that are more advanced than the least developed, but too small to be considered "emerging". The Asian frontier markets include Bangladesh, Cambodia, Laos, Myanmar, Sri Lanka, and rural areas of Southeast Asia, China, and India. These markets are interesting to brands due to their growth potential but also carry real risks that companies must consider carefully when deciding whether to enter the market.
THE FUNDAMENTAL FACTORS THAT AF-FECT THE BUYING BEHAVIOR OF CHI-NESE HIGH-END...Tuomas Poukkula (顾度茂)
This document discusses factors that affect the buying behavior of Chinese high-end consumers. It begins by defining key concepts like high-end products and consumer buying behavior. It then identifies prevailing factors influencing Chinese consumer behavior in high-end markets, including cultural values, personal factors, psychological factors, and social factors. Cultural values drive trends toward both tradition and modernity. Personal factors include success, individualism and freedom. Psychological factors encompass confidence, humility, perseverance and patriotism. Social factors consist of social position, family, respect, "face" or reputation, and collectivism. Understanding these factors is important for Western companies seeking to enter and succeed in the Chinese luxury market.
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
EXPO BRANDING is an innovative branding company that provides design, branding consultancy, and training courses. It was founded in Shanghai in 2014 by Yi Wu and the Italian Alessandro Rosso EXPO Group. EXPO BRANDING aims to become a bridge between Eastern and Western brands by providing one-stop branding services to help international brands enter China and Chinese brands go global. Its team of Western and Chinese branding experts provides services ranging from brand assessment to strategy, execution, and optimization.
CRM Target Marketing For CITROEN DS (Shanghai) Sales ConversionBach Moh
The document proposes a CRM target marketing campaign for Citroen DS in Shanghai. It outlines SinoDMS's capabilities and experience in automotive CRM campaigns. The proposal includes defining target customer characteristics, an implementation strategy using SinoDMS's databases, an implementation plan, timeline, and project management structure. The objectives are to invite at least 20 potential customers daily to DS test drives and enhance knowledge of DS models to promote sales.
AcrossChina began operating in 1992 as one of the first professional event agencies in China. It has since grown to become a leading integrated communication group with over 200 employees providing services including branding, marketing, public relations, and event management. AcrossChina has earned a strong reputation through its work with over 120 international brands and long-term relationships with government and industry organizations. It aims to promote the public relations industry and corporate social responsibility through employee training and community initiatives.
Flamingo Culture Breakfast - Brands and how they get it right in the new emer...FlamingoSingapore
Lauren DeCicca is a documentary photo-journalist based in Yangon, Myanmar. Her work has been published in major publications and she is a member of the Getty Reportage Emerging Talent roster. "Frontier" markets are defined as developing countries that are more advanced than the least developed, but too small to be considered "emerging". The Asian frontier markets include Bangladesh, Cambodia, Laos, Myanmar, Sri Lanka, and rural areas of Southeast Asia, China, and India. These markets are interesting to brands due to their growth potential but also carry real risks that companies must consider carefully when deciding whether to enter the market.
<div><strong><a>120110 中国梦-聚思组织 sm</a></strong><object height="355" width="425"><param /><param /><param /><param /></object><div>View more <a>presentations</a> from <a>Joint US China Collaboration on Clean Energy</a>.</div></div>