The document provides background information on the DI LUCE brand launched by Miroglio Group. It discusses Miroglio Group's history and position as a leading Italian fashion company. It then introduces DI LUCE as a new luxury shoe brand for Chinese women, positioned to provide customized Italian designs. It outlines DI LUCE's target consumer as affluent, fashion-conscious Chinese women ages 25-45 and details the brand's professional team and features focusing on quality craftsmanship.
The document provides an overview of the PRADA Group and its brands. It discusses the Group's history beginning in 1913, key milestones, and brands including Prada, Miu Miu, Church's, and Car Shoe. It also summarizes the Group's strategic processes including design, production, distribution, image and communication, and investments in art and culture through the Fondazione Prada.
French Connection is a British multinational fashion retailer known for its casual wear. It was founded in London in 1972 and has since expanded globally. The document provides an overview of French Connection's brand identity, vision, mission, values, history, financials, products, manufacturing, retail strategies, and expansion in India. Their vision is to be a credible fashion brand focused on design, and their mission is to create distinctiveness through stylish, well-designed clothing. They target mainly younger adults and have a variety of stores, concessions, and online channels for distribution.
- Wykidd Song has over 20 years of experience in the fashion industry as a designer, creative director, and brand owner. He has experience designing womenswear, menswear, accessories, and more.
- He has worked for international brands like Anagram and also co-founded his own brands like Song+Kelly and WK Design Studio where he led design teams. Some of his clients included airports, hotels, and other corporations.
- His strengths include developing contemporary collections and managing teams of up to 30 staff. He takes pride in the entire design process from concept to production to marketing.
WM Group provides services to the international fashion industry, including branding, marketing, and production. Their main focus is understanding client needs and guiding them through the branding process from finding models/celebrities to endorse products to producing ad campaigns and managing their public image. As the fashion market evolves, WM stays ahead through innovative solutions while maintaining a positive attitude.
Prada was founded in 1913 in Milan, Italy as a leather goods shop by Mario Prada. It began as a supplier of luxury goods to the Italian royal household. In the 1970s, Miuccia Prada joined the company and took over leadership with her husband Patrizio Bertelli. Under their leadership, Prada has grown to become a global luxury brand with over 250 boutiques worldwide and annual revenues over $2 billion. Prada is known for its high-quality leather goods, shoes, ready-to-wear collections and accessories.
Korpko is an investment platform based in Dubai that has interests in fashion, lifestyle, art, design, branding, technology and services. Its investments include s*uce, a fashion and lifestyle retailer with 5 locations in the UAE; Sauce Gifts, an online gift retailer; The Gift Machine, an automated retail machine; Lite, a discount fashion retailer; Two Scoops, a fashion distribution agency; Zayan, a luxury ready-to-wear fashion line; Prodeva, a projects development agency focused on well-being; Happy, an art direction and strategy company; Unconditionally, a company that designs and distributes benches; and Korpko itself, based in Dubai.
PRADA aims to be a leading global fashion label known for high-end, artistic products and exceptional customer service. It positions itself as elegant, chic, and luxurious for consumers seeking quality, class, prestige and social status. PRADA produces ready-to-wear clothing, accessories, fragrances and home goods targeted at mature consumers through 250 stores worldwide and select retailers. It reinforces its brand through fashion shows, magazine ads, and a traveling art gallery.
The document provides an overview of the PRADA Group and its brands. It discusses the Group's history beginning in 1913, key milestones, and brands including Prada, Miu Miu, Church's, and Car Shoe. It also summarizes the Group's strategic processes including design, production, distribution, image and communication, and investments in art and culture through the Fondazione Prada.
French Connection is a British multinational fashion retailer known for its casual wear. It was founded in London in 1972 and has since expanded globally. The document provides an overview of French Connection's brand identity, vision, mission, values, history, financials, products, manufacturing, retail strategies, and expansion in India. Their vision is to be a credible fashion brand focused on design, and their mission is to create distinctiveness through stylish, well-designed clothing. They target mainly younger adults and have a variety of stores, concessions, and online channels for distribution.
- Wykidd Song has over 20 years of experience in the fashion industry as a designer, creative director, and brand owner. He has experience designing womenswear, menswear, accessories, and more.
- He has worked for international brands like Anagram and also co-founded his own brands like Song+Kelly and WK Design Studio where he led design teams. Some of his clients included airports, hotels, and other corporations.
- His strengths include developing contemporary collections and managing teams of up to 30 staff. He takes pride in the entire design process from concept to production to marketing.
WM Group provides services to the international fashion industry, including branding, marketing, and production. Their main focus is understanding client needs and guiding them through the branding process from finding models/celebrities to endorse products to producing ad campaigns and managing their public image. As the fashion market evolves, WM stays ahead through innovative solutions while maintaining a positive attitude.
Prada was founded in 1913 in Milan, Italy as a leather goods shop by Mario Prada. It began as a supplier of luxury goods to the Italian royal household. In the 1970s, Miuccia Prada joined the company and took over leadership with her husband Patrizio Bertelli. Under their leadership, Prada has grown to become a global luxury brand with over 250 boutiques worldwide and annual revenues over $2 billion. Prada is known for its high-quality leather goods, shoes, ready-to-wear collections and accessories.
Korpko is an investment platform based in Dubai that has interests in fashion, lifestyle, art, design, branding, technology and services. Its investments include s*uce, a fashion and lifestyle retailer with 5 locations in the UAE; Sauce Gifts, an online gift retailer; The Gift Machine, an automated retail machine; Lite, a discount fashion retailer; Two Scoops, a fashion distribution agency; Zayan, a luxury ready-to-wear fashion line; Prodeva, a projects development agency focused on well-being; Happy, an art direction and strategy company; Unconditionally, a company that designs and distributes benches; and Korpko itself, based in Dubai.
PRADA aims to be a leading global fashion label known for high-end, artistic products and exceptional customer service. It positions itself as elegant, chic, and luxurious for consumers seeking quality, class, prestige and social status. PRADA produces ready-to-wear clothing, accessories, fragrances and home goods targeted at mature consumers through 250 stores worldwide and select retailers. It reinforces its brand through fashion shows, magazine ads, and a traveling art gallery.
A. Rubin is an 88-year-old home textile brand established in 1931 in Madison, Wisconsin. It was founded by Ben Rubin and is now run by the third generation of the Rubin family. The brand started as a modest furniture store and has since expanded to multiple locations across Wisconsin, offering contemporary home furnishings and accessories while celebrating its Russian-Jewish heritage. A. Rubin prides itself on almost a century of family ownership and curating quality home textiles and décor.
Mario Prada founded Prada in 1913 in Milan, Italy as a leather goods shop. The company is now led by Miuccia Prada, Mario's granddaughter. Prada designs luxury goods like leather accessories, clothing, perfumes and more. It is known for its clean designs and high quality materials. Some iconic Prada bags include classic boxy styles and embellished designs made with rich textures like boucle. Prada represents Italian craftsmanship and continues to be a leader in luxury fashion.
Foot in Brazil offers clients the solution of having a ‘team on the ground’ – their face and contact in Rio de Janeiro and wider Brazil. Minimising regular travel and costs whilst maximising their time and business opportunities when in Brazil. Your Team on the Ground, Your Foot in Brazil
The document summarizes Prada's Spring 2014 pop-up shop concept. Key details include:
- The shop walls would feature large murals inspired by those commissioned for the Spring 2014 fashion show, depicting themes of femininity, representation, power, and multiplicity.
- The layout would immerse visitors in the artwork and themes of the collection using architectural elements like beams, modular displays, and tension fabrics displaying additional murals.
- Two contrasting window displays were proposed - one depicting relaxed men on vacation to mirror the dreamy male fashion show, and the other with powerful images of working women climbing staircases to match the female collection's message of feminism and struggle.
Dolce & Gabbana is an Italian luxury brand founded in 1985 that has grown to be one of the top luxury goods groups in the world. The brand was created by Domenico Dolce and Stefano Gabbana, who met in Milan in 1980 and went into business together in 1982. Their first collection launched in 1986. Dolce & Gabbana is known for its Italian style and sensual designs. The brand markets products under its main Dolce&Gabbana label as well as its younger, more contemporary D&G label. Dolce & Gabbana places emphasis on high quality and craftsmanship from Italy. The brand's target markets include men and women between 15-25
Versace fashion Brand Analyses presentationHimel Hawlader
Opened in 1978 by Gianni Versace, Versace is an Italian luxury brand known for clothing, accessories, fragrances and home furnishings. It is headquartered in Milan, Italy and maintains high-end boutiques around the world. Versace is recognized for its signature Medusa head logo and uses fashion shows, celebrity endorsements and lavish campaigns to promote its luxury image and high quality products targeting wealthy consumers.
Maria Grazia Chiuri For Christian Dior IshitaSawant1
Maria Grazia Chiuri is the first female creative director of Dior. She studied fashion design in Rome and worked with Pier Paolo Piccioli at Fendi and Valentino, where they helped launch iconic bags and the popular Rockstud shoe line. As Dior's creative director since 2016, Chiuri has focused on championing feminism and female empowerment through her designs and runway shows, celebrating the power of women. She draws inspiration from various cultures, time periods, and art forms to create feminine, bold, and experimental collections for Dior.
Nina Ricci is a French luxury fashion house founded in 1932 in Paris by Maria "Nina" Ricci and her son Robert. They are known for feminine, romantic designs. In the 1940s, they helped raise money for war relief through fashion exhibitions. They launched a successful perfume, L'Air du Temps, in 1948. The brand reached great success and notoriety over the decades. Today, they produce ready-to-wear clothing, perfumes, cosmetics, watches and leather goods for women and men. Nina Ricci eyes expanding their market share in India's growing fragrance industry.
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
This document discusses a marketing plan for an Australian fashion brand. It outlines expanding the brand into new product categories like a country road line, pursuing brand extensions, and enhancing brand equity through customer empowerment and experiences. It also examines the brand's competitors and opportunities to improve their packaging.
Hedi Slimane was appointed as the creative director of Celine in 2018 and has transformed the brand. He expanded into men's wear, couture, perfumes, and focused on a rock n' roll aesthetic. This has led to both excitement and criticism from Celine's loyal customers. As part of a market analysis, the document discusses Celine's history, competitors, iconic bags, stores, musical collaborations, and does a SWOT analysis. It examines how Slimane has changed the brand and positioning while balancing Celine's heritage.
Carolo baby brand is the dream of its creator, Rocío Gonzalez Canto, a young fashion designer from Seville in Andalusia, Spain. Rocío’s experience expands over a period of 20 years.
With Carolo, Rocío mixes together her two passions: Her passion for her three daughters, Carmen, Rocío and Lola, whose initials give name to the brand, and her passion for her profession.
In order to create our collections, we take time to research & follow new tendencies; we also promote a classic approach to dressmaking, always trying not to lose touch with the freshness and softness that distinguishes our style.
International Business Development MaxMara GroupSimone Tremonte
UK Business Campus at BBS, Bangor - Wales
Group project on italian fashion company "MaxMara Group" for the workshop "Insights from Italy".
We conducted it by going through the origin until the international diffusion of firm's brand, considering mission, vision, values, distribution, store concept, perception of MaxMara brand in UK, financial and economics data.
Louis Vuitton is a prestigious French luxury brand established in 1854. It began as a luggage maker and has since expanded into clothing, accessories, and other luxury goods. With a presence in over 60 countries, Louis Vuitton is a global leader in luxury known for its elegance, innovation, and high quality craftsmanship. Its iconic monogram print and emphasis on timeless design have made Louis Vuitton products highly desirable status symbols worldwide.
Cartier was founded in Paris in 1847 and established as a luxury brand worldwide in the early 20th century. As a luxury brand, Cartier targets consumers who spend heavily on famous brands to enhance their image. It positions itself through legacy, elegance, and fine craftsmanship. Cartier's marketing mix emphasizes superior experience through performance, paucity, persona, and association with public figures. While known predominantly as a jeweler, opportunities exist in the growing luxury watch segment in emerging markets.
The document provides an overview and analysis of the Dior J'adore and Lancome Tresor perfume brands. It examines the brand hierarchies, lineups, elements, marketing strategies, exploratory research, positioning, values and summaries key findings. Research methods included focus groups, interviews, surveys, and observations to understand brand awareness, image, relationships and personalities among consumers. Both brands aim to portray elegance and romance through French names and origins, but Dior associates more with luxury, fashion and sophistication while Lancome emphasizes sweetness, fragility and love.
The Aeffe Group owns several luxury fashion brands including Moschino, Alberta Ferretti, Philosophy di Lorenzo Serafini, Pollini, Cédric Charlier, and Jeremy Scott. Moschino is the largest brand, accounting for 69% of total sales. The document provides an overview of each brand's core values, performance in 2015, and strategic focus areas. It highlights Moschino's strong growth momentum, driven by accessories and new store openings in key markets like China.
This document appears to be a collection of photos and captions from the Festival Nauke event held in Novi Sad, Serbia in May 2012. It features over 20 photos of individuals and groups of people at the festival, along with short captions providing names and occasional comments. The photos document various participants, presenters, and activities at the two-day science festival event.
The document appears to be notes from an advanced neurolinguistics workshop and after party held in Novi Sad, Serbia in March 2013. It mentions several attendees of the workshop including Silvia Martinez Ferreiro from Pompeu Fabra University in Barcelona who was a presenter. It notes various discussion topics, questions asked, and activities that occurred both during and after the workshop sessions.
The document summarizes Clayton Reasor's presentation at the UBS Global Oil and Gas Conference on Phillips 66's corporate strategy, operations, and financial performance. Key points include growing through infrastructure projects and USGC petrochemical expansion, maintaining cost discipline, increasing returns through advantaged crude and export growth, and growing distributions through rising dividends. Phillips 66 aims to create value through operational excellence, growth, high returns, and distributions to shareholders.
- Phillips 66 Partners LP owns, operates, develops and acquires primarily fee-based crude oil, refined petroleum products and natural gas liquids pipelines and terminals and other midstream assets.
- PSXP has a balanced portfolio of assets with long-term, fee-based contracts providing stable cash flows. Recent acquisitions and organic growth projects will further expand the portfolio.
- PSXP is targeting 30% annual distribution growth through 2018 while maintaining investment grade credit ratings and annual distribution coverage of at least 1.1x.
A. Rubin is an 88-year-old home textile brand established in 1931 in Madison, Wisconsin. It was founded by Ben Rubin and is now run by the third generation of the Rubin family. The brand started as a modest furniture store and has since expanded to multiple locations across Wisconsin, offering contemporary home furnishings and accessories while celebrating its Russian-Jewish heritage. A. Rubin prides itself on almost a century of family ownership and curating quality home textiles and décor.
Mario Prada founded Prada in 1913 in Milan, Italy as a leather goods shop. The company is now led by Miuccia Prada, Mario's granddaughter. Prada designs luxury goods like leather accessories, clothing, perfumes and more. It is known for its clean designs and high quality materials. Some iconic Prada bags include classic boxy styles and embellished designs made with rich textures like boucle. Prada represents Italian craftsmanship and continues to be a leader in luxury fashion.
Foot in Brazil offers clients the solution of having a ‘team on the ground’ – their face and contact in Rio de Janeiro and wider Brazil. Minimising regular travel and costs whilst maximising their time and business opportunities when in Brazil. Your Team on the Ground, Your Foot in Brazil
The document summarizes Prada's Spring 2014 pop-up shop concept. Key details include:
- The shop walls would feature large murals inspired by those commissioned for the Spring 2014 fashion show, depicting themes of femininity, representation, power, and multiplicity.
- The layout would immerse visitors in the artwork and themes of the collection using architectural elements like beams, modular displays, and tension fabrics displaying additional murals.
- Two contrasting window displays were proposed - one depicting relaxed men on vacation to mirror the dreamy male fashion show, and the other with powerful images of working women climbing staircases to match the female collection's message of feminism and struggle.
Dolce & Gabbana is an Italian luxury brand founded in 1985 that has grown to be one of the top luxury goods groups in the world. The brand was created by Domenico Dolce and Stefano Gabbana, who met in Milan in 1980 and went into business together in 1982. Their first collection launched in 1986. Dolce & Gabbana is known for its Italian style and sensual designs. The brand markets products under its main Dolce&Gabbana label as well as its younger, more contemporary D&G label. Dolce & Gabbana places emphasis on high quality and craftsmanship from Italy. The brand's target markets include men and women between 15-25
Versace fashion Brand Analyses presentationHimel Hawlader
Opened in 1978 by Gianni Versace, Versace is an Italian luxury brand known for clothing, accessories, fragrances and home furnishings. It is headquartered in Milan, Italy and maintains high-end boutiques around the world. Versace is recognized for its signature Medusa head logo and uses fashion shows, celebrity endorsements and lavish campaigns to promote its luxury image and high quality products targeting wealthy consumers.
Maria Grazia Chiuri For Christian Dior IshitaSawant1
Maria Grazia Chiuri is the first female creative director of Dior. She studied fashion design in Rome and worked with Pier Paolo Piccioli at Fendi and Valentino, where they helped launch iconic bags and the popular Rockstud shoe line. As Dior's creative director since 2016, Chiuri has focused on championing feminism and female empowerment through her designs and runway shows, celebrating the power of women. She draws inspiration from various cultures, time periods, and art forms to create feminine, bold, and experimental collections for Dior.
Nina Ricci is a French luxury fashion house founded in 1932 in Paris by Maria "Nina" Ricci and her son Robert. They are known for feminine, romantic designs. In the 1940s, they helped raise money for war relief through fashion exhibitions. They launched a successful perfume, L'Air du Temps, in 1948. The brand reached great success and notoriety over the decades. Today, they produce ready-to-wear clothing, perfumes, cosmetics, watches and leather goods for women and men. Nina Ricci eyes expanding their market share in India's growing fragrance industry.
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
This document discusses a marketing plan for an Australian fashion brand. It outlines expanding the brand into new product categories like a country road line, pursuing brand extensions, and enhancing brand equity through customer empowerment and experiences. It also examines the brand's competitors and opportunities to improve their packaging.
Hedi Slimane was appointed as the creative director of Celine in 2018 and has transformed the brand. He expanded into men's wear, couture, perfumes, and focused on a rock n' roll aesthetic. This has led to both excitement and criticism from Celine's loyal customers. As part of a market analysis, the document discusses Celine's history, competitors, iconic bags, stores, musical collaborations, and does a SWOT analysis. It examines how Slimane has changed the brand and positioning while balancing Celine's heritage.
Carolo baby brand is the dream of its creator, Rocío Gonzalez Canto, a young fashion designer from Seville in Andalusia, Spain. Rocío’s experience expands over a period of 20 years.
With Carolo, Rocío mixes together her two passions: Her passion for her three daughters, Carmen, Rocío and Lola, whose initials give name to the brand, and her passion for her profession.
In order to create our collections, we take time to research & follow new tendencies; we also promote a classic approach to dressmaking, always trying not to lose touch with the freshness and softness that distinguishes our style.
International Business Development MaxMara GroupSimone Tremonte
UK Business Campus at BBS, Bangor - Wales
Group project on italian fashion company "MaxMara Group" for the workshop "Insights from Italy".
We conducted it by going through the origin until the international diffusion of firm's brand, considering mission, vision, values, distribution, store concept, perception of MaxMara brand in UK, financial and economics data.
Louis Vuitton is a prestigious French luxury brand established in 1854. It began as a luggage maker and has since expanded into clothing, accessories, and other luxury goods. With a presence in over 60 countries, Louis Vuitton is a global leader in luxury known for its elegance, innovation, and high quality craftsmanship. Its iconic monogram print and emphasis on timeless design have made Louis Vuitton products highly desirable status symbols worldwide.
Cartier was founded in Paris in 1847 and established as a luxury brand worldwide in the early 20th century. As a luxury brand, Cartier targets consumers who spend heavily on famous brands to enhance their image. It positions itself through legacy, elegance, and fine craftsmanship. Cartier's marketing mix emphasizes superior experience through performance, paucity, persona, and association with public figures. While known predominantly as a jeweler, opportunities exist in the growing luxury watch segment in emerging markets.
The document provides an overview and analysis of the Dior J'adore and Lancome Tresor perfume brands. It examines the brand hierarchies, lineups, elements, marketing strategies, exploratory research, positioning, values and summaries key findings. Research methods included focus groups, interviews, surveys, and observations to understand brand awareness, image, relationships and personalities among consumers. Both brands aim to portray elegance and romance through French names and origins, but Dior associates more with luxury, fashion and sophistication while Lancome emphasizes sweetness, fragility and love.
The Aeffe Group owns several luxury fashion brands including Moschino, Alberta Ferretti, Philosophy di Lorenzo Serafini, Pollini, Cédric Charlier, and Jeremy Scott. Moschino is the largest brand, accounting for 69% of total sales. The document provides an overview of each brand's core values, performance in 2015, and strategic focus areas. It highlights Moschino's strong growth momentum, driven by accessories and new store openings in key markets like China.
This document appears to be a collection of photos and captions from the Festival Nauke event held in Novi Sad, Serbia in May 2012. It features over 20 photos of individuals and groups of people at the festival, along with short captions providing names and occasional comments. The photos document various participants, presenters, and activities at the two-day science festival event.
The document appears to be notes from an advanced neurolinguistics workshop and after party held in Novi Sad, Serbia in March 2013. It mentions several attendees of the workshop including Silvia Martinez Ferreiro from Pompeu Fabra University in Barcelona who was a presenter. It notes various discussion topics, questions asked, and activities that occurred both during and after the workshop sessions.
The document summarizes Clayton Reasor's presentation at the UBS Global Oil and Gas Conference on Phillips 66's corporate strategy, operations, and financial performance. Key points include growing through infrastructure projects and USGC petrochemical expansion, maintaining cost discipline, increasing returns through advantaged crude and export growth, and growing distributions through rising dividends. Phillips 66 aims to create value through operational excellence, growth, high returns, and distributions to shareholders.
- Phillips 66 Partners LP owns, operates, develops and acquires primarily fee-based crude oil, refined petroleum products and natural gas liquids pipelines and terminals and other midstream assets.
- PSXP has a balanced portfolio of assets with long-term, fee-based contracts providing stable cash flows. Recent acquisitions and organic growth projects will further expand the portfolio.
- PSXP is targeting 30% annual distribution growth through 2018 while maintaining investment grade credit ratings and annual distribution coverage of at least 1.1x.
The document summarizes Greg Garland's presentation at the 2015 Credit Suisse Energy Summit. Some key points include:
- Phillips 66 achieved strong execution and returns in 2014 through growth projects, reliable operations, and returning $4.7 billion to shareholders.
- The company is well positioned for continued growth in midstream and chemicals through major projects coming online in 2015-2018.
- Refining will focus on improving yields and accessing advantaged crudes while chemicals benefits from low ethane prices and projects.
- The portfolio is expected to shift toward higher-value midstream, chemicals and marketing businesses by 2018 with over 30% EBITDA growth projected.
This document provides an overview of Phillips 66's strategy and growth plans across its various business segments, including refining, midstream, chemicals, and marketing and specialties. Key points include growing adjusted EBITDA in midstream and refining logistics to $2.3 billion by 2018 through organic projects and acquisitions, expanding chemicals capacity through CPChem's $6.5-7 billion growth program, and allocating capital to sustain operations, fund growth, generate returns, and increase distributions.
Phillips 66 Partners reported $1.8 billion in adjusted EBITDA and $1.1 billion in capital expenditures for the first quarter of 2015. The company acquired interests in three pipeline assets for $1.1 billion, which are expected to generate $115 million in EBITDA for 2015. Phillips 66 Partners also announced $275 million in organic growth projects, focused on expanding its Bakken and Eagle Ford midstream infrastructure.
This presentation from Phillips 66 discusses the company's strategy and outlook across its business segments. The key points are:
1) Phillips 66's strategy focuses on operating excellence, growth, returns and distributions through a high-performing organization.
2) The company sees opportunities for growth in its midstream business by expanding its transportation network and utilizing Phillips 66 Partners LP.
3) In chemicals, Phillips 66 aims to grow its joint venture CPChem and capitalize on the advantage of low-cost North American feedstocks for ethylene production.
4) The refining business will enhance returns by processing more advantaged crudes, expanding export capacity, and decreasing costs.
1) Phillips 66 reported adjusted earnings of $834 million for the first quarter of 2015 compared to $913 million in the previous quarter. Lower results were seen in the company's Midstream, Chemicals, and Refining segments.
2) Marketing and Specialties earnings remained relatively stable, while Corporate and Other costs increased compared to the previous quarter.
3) Phillips 66 generated $880 million in operating cash flow excluding working capital changes and spent $1.1 billion on capital expenditures and investments during the first quarter.
Phillips 66 executed on its growth strategy in 2014 through a $4 billion capital program. This included expanding midstream infrastructure and chemical plant capacity. The company also improved operating excellence across its businesses. Looking ahead, Phillips 66 plans additional growth investments in midstream and chemicals through 2018 expected to increase adjusted EBITDA. The company will continue returning capital to shareholders through dividends and share repurchases while maintaining a strong balance sheet.
This document provides information about Phillips 66's 2016 Annual Meeting of Shareholders held on May 4, 2016 in Houston, TX. It includes highlights from 2015 such as donating over $22 million to education and charities and hiring 25% of new refining employees as veterans. The presentation discusses Phillips 66's strategy of operational excellence, growth, returns, and having a high-performing organization. Financial details are provided on adjusted EBITDA, capital expenditures, returns on capital employed, and shareholder distributions through dividends and share repurchases.
This investor presentation provides an update on Phillips 66's strategy and growth opportunities through 2018. Key points include plans to enhance returns across refining, midstream, chemicals and marketing businesses for $2.5 billion in EBITDA growth. Major midstream projects include expanding the Sweeny hub and building pipelines. Chemical projects include expanding US Gulf Coast facilities. Refining improvements aim to increase margins. Marketing will focus on fuel brands and high-value exports.
Phillips 66 reported adjusted earnings of $499 million for the second quarter of 2016. The company generated $1.2 billion in operating cash flow and spent $620 million on capital expenditures and investments. For the quarter, midstream earnings increased 16% while refining earnings fell due to planned maintenance. Marketing and specialties earnings grew due to strong global margins.
Regular versus Online Education discusses different methods of education including regular education, online education, and a blended system. Regular education involves learning at school with books and teachers, while online education uses electronic media and ICTs. A blended system combines the advantages of both by including some traditional books/notebooks with ebooks, online tests, and video lessons. While blended education provides benefits, it can be costly and inaccessible to lower-income families. Overall, no single method is perfect, and the conclusion is that regular education may be better for economically disadvantaged students.
The document discusses several fashion brands, including Tommy Hilfiger, Armani, Louis Vuitton, Burberry, Gucci, Aldo, and Diesel. It provides information on their history, leadership, product lines, marketing strategies, and positioning in the luxury fashion market. Key details include Tommy Hilfiger using customer segmentation and Armani's ability to diversify product lines. Louis Vuitton and Gucci focus on exclusivity and celebrity endorsements. Burberry leverages digital platforms and brand ambassadors.
ILG is a leading fashion and lifestyle accessories company that holds licenses for internationally renowned brands. It has a strong presence worldwide including key markets in Europe, the Middle East, Asia, the US and Australia. ILG aims to continue its growth, particularly in the Americas, through its new New York office and partnerships with prestigious brands in product categories like watches, jewelry and leather goods.
Presentation - International Marketing PlanMarco Cucco
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
EXPO BRANDING is an innovative branding company that provides design, branding consultancy, and training courses. It was founded in Shanghai in 2014 by Yi Wu and the Italian Alessandro Rosso EXPO Group. EXPO BRANDING aims to become a bridge between Eastern and Western brands by providing one-stop branding services to help international brands enter China and Chinese brands go global. Its team of Western and Chinese branding experts provides services ranging from brand assessment to strategy, execution, and optimization.
Mondo Italia Gallery creates international retail formats to bring Italian style brands around the world. They develop business opportunities through planning and creating shopping destinations focused on fashion, design, food, sports, and wellness from Italy. Mondo Italia Gallery specializes in opening monobrand stores, department stores, and outlet centers showcasing various Italian brands. Their target customers are businesspeople, retail groups, shopping center owners, and real estate developers interested in investing in the retail business. They have been in the retail market since 1998 and offer long-term partnerships, high profit margins, and customized solutions to meet customer needs.
Gucci is an Italian luxury brand founded in Florence known for high-quality leather goods and handmade shoes. It has expanded internationally since 1989, targeting young consumers and the Asian Pacific region. Currently, Gucci operates over 450 stores worldwide. The company was founded by Guccio Gucci and is now a multi-brand luxury conglomerate that includes other high-end brands. It focuses on quality craftsmanship and positioning itself as a sophisticated, high-class brand to appeal to consumers' prestige and status.
The document discusses the branding strategy for Iftekhar, a luxury silk necktie brand launched in Italy. It outlines the brand story, concept, segmentation, targeting, positioning, product characteristics, and key communication decisions. The brand aims to target fashionable metropolitan consumers aged 25+ with a creative lifestyle through its signature, handmade silk necktie collections and concept retail stores and fashion shows.
Barbara Lagana is an Italian product manager currently working for Jaked brand in Gallarate, Italy. She has over 15 years of experience in product development, marketing, and brand management for sportswear and fashion companies. Her goals and skills include international vision, research, innovation, teamwork, creativity, and achieving company goals.
This document summarizes information about several companies - Levi Strauss & Co, Flipkart, Ferrari, and Adidas. It provides background on when and how each company was founded. It also discusses their slogans/taglines and marketing strategies. For Levi Strauss, it analyzes slogans like "Original jeans. Original people." For Flipkart, it mentions their motto "THE ONLINE MEGASTORE" and acquisitions. It outlines Ferrari's history racing and describes Adidas' founding and slogan "Impossible Is Nothing."
This document provides information about several companies and their slogans or taglines:
1. Levi Strauss & Co. is analyzed, including some of their well-known slogans like "Original jeans. Original people" and "Our models can beat up their models."
2. Information is given about the Indian e-commerce company Flipkart, including their slogan "THE ONLINE MEGASTORE" and some of their acquisitions and achievements.
3. Details are presented about the iconic luxury sports car manufacturer Ferrari, including their emphasis on excellence in motorsports reflected in slogans like "Burning passion for excellence."
Monreal is a luxury activewear brand founded in 2012 by Stefanï Grosse to create stylish, high-performance clothing. The brand uses premium Italian fabrics like stretch polyamide and elastane that are breathable, quick-drying, and UV protective. Monreal focuses on superior fit, manufacturing, and details while avoiding unnecessary elements. Notable customers of Monreal include Pippa Middleton, the Duchess of Cambridge, and several professional tennis players and models.
This document provides a company overview for a leading global apparel company that specializes in women's, men's, and children's apparel and underwear. It summarizes the company's global presence with sales and production facilities around the world. It also outlines the company's portfolio of owned and licensed brands that serve various product categories and market segments. The company emphasizes innovation, strategic partnerships, and social and environmental responsibility.
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This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
Pro-competitive Industrial Policy – LANE – June 2024 OECD discussion
DILUCE
1.
2. 目录
集团简介
Content
米罗利奥集团
Miroglio Group
www.mirogliogroup.com
米罗利奥简史
Miroglio History
1884 – 起源
米罗利奥集团的历史要追溯到19
世纪末,Carlo Miroglio 和他的
妻子 Angela在 Piemonte小镇
Alba 附近开始经营布料生意。
The history of Miroglio Group
started in the 19th Century,
when Carlo Miroglio and his wife
Angela started in a small town
called Alba their first textile
trading business
1884 – The Beginings
米罗利奥的简史
米罗利奥的今天
Miroglio 在中国
关于 DI LUCE
产品风格与特色
品目标客群与发展战略
品牌推广
形象风格展示
About DI LUCE
Product Style & features
Target Consumers and
Development Strategies
Marketing Activities
Brand image
DI LUCE
DI LUCE
Miroglio History
Miroglio Today
Miroglio in China
Company Introduction
3. 80年代 – IT和物流
The 80’s –
I.T and Logistic
80年代 – 产品系列化
Starting from the Eighties,
Vestebene extended its
products range to a coordinated
wider offer (shoes, scarf, bags,
etc.) and launched its first
brand, Caractere.
90年代 – 零售业
On 1993 Vestebene started its retail
development by opening two flag-
ship stores in the north of Italy for
the brand MOTIVI.
1947 – 米罗利奥
纺织制造公司
1947 –
Miroglio Textile
经过多年的经营, Miroglio 1947
年决定转入生产,Giuseppe
Miroglio 安装了最初的几台纺织
机,成立了纺织品制造公司。
Following the success of the first
years of textile business, on 1947
Giuseppe Miroglio estabilished the
first textile factory and started pro-
ducing fabric.
70年代 – 分散经营
70年代 Vestebene 开始将制衣
工厂移到了国外,开始集团的国
际化的发展经营。
The 70’s –
Internationalization
In the 70’s Vestebene started its
expansion abroad and opened
many new factories worldwide.
1955 – 米罗利奥
服饰公司 Vestebene
1955 年Giuseppe Miroglio成立了
服装制造公司,命名为 Vestebene.
1955 – Vestebene
On 1955 Giuseppe Miroglio esta-
bilished the fashion division of the
group named Vestebene.
对这些工厂的经营和管理,促使
Vestebene 投入了新的 IT 和物
流系统,并于80年代早期在ALBA
附近建成了大型的物流仓库。
Following its rapid expansion
worldwide, the company
developed its own I.T and logistic
management system.
80年代起, Vestebene在服装各
个大类 (裙子,套装,衬衫…)的生
产和销售上做了深入研究,把注
意力转移到新产品开发体系上,
它立足于产品的整体系列化,更
加注重形象和时尚的结合.按照
这个系统的理念所创的第一个品
牌是Caractère.
The 80’s –
Broadening of
Products Range
1993年 Vestebene 把她的第一
个零售品牌 Motivi投入市场并在
意大利北部开了两家独立店铺.
The 80’s –
Retailing
4. 2000 – 零售扩张
Motivi 成功投放市场后, Miroglio
陆续推出其它零售品牌, 如Elena
Miro, Oltre, Caractère, Sym 以
及 Fiorella Rubino, 这些品牌将
米罗利奥的销售链扩张到 1.500
多家店面.
2000 – Retail
Development
After the success of Motivi, Miro-
glio launched new brands such as
Elena Miro, Oltre, Caractere, Sym
and Fiorella Rubino. With these
new brands Miroglio expanded its
retail very quickly which has now
reached more than 1500 mono-
brand stores worldwide.
2004 Miroglio 在中国
2004 年 米罗首次进入中国场,
注资收购并成立了 Elegant Pros-
per (雅莹)合资公司。意大利的
创造力,组织力和中方的努力与
合作相结合,获得了非凡的成功.
2006年米罗利奥在上海成立了境
内外商独资企业,并引进两个旗
下品牌,MOTIVI 及
ELENA MIRO.
In 2004 Miroglio entered in the
Chinese market by developing the
brand Elegant Prosper in joint-ven-
ture. Now there are already more
than 400 stores across China.
In 2006 Miroglio Set-up a WOFE in
Shanghai and started the distribu-
tion of two brands, MOTIVI and
ELENA MIRO.
2004 Miroglio in China
米罗利奥的今天
2010 DI LUCE
2010 DI LUCE
2010年9月米罗利奥将在中国市
场推出一个全新的意大利女鞋及
配饰的品牌DI LUCE,品牌设计由
Stefano Ferragamo 先生领导的
设计团队担纲完成。
In October 2010 Miroglio launched
in China a brand new high-end ac-
cessories brand, DI LUCE, under the
creative direction of Italian
designer Stefano Ferragamo.
米罗利奥集团是意大利主要的时尚
服饰及面料集团。目前集团分布全
球32个国家,46个办事据点们并拥
有, 并拥有超过12,000名员工。每年
集团生产超过20,000,000万件的服饰,
20,000,吨的纺织原料, 35,000,000码
的面料, 2000多个营业销售据点, 年
营业额逾10亿欧元
Miroglio Spa is a leading Italian
fashion and textile company with
more than 12,000 employees
and 46 operations in 32 countries.
Every year Miroglio manufactures
20 million units of clothes, 20
million kilos of yarn, 30 million
metres of fabric distributing them
to over 12.500 businesses and to
millions of consumers, through a
sale network of more than 2.000
stores and with partnership with
some of the major department
stores in the world. The annual
turnover of the group is more
than 1 billion Euro.
5. 品牌背景
DI LUCE 隶属于拥有超过百年历史的米罗利奥集团下的顶级奢华女鞋品牌。
米罗利奥集团是意大利最大的时尚集团之一,旗下的DI LUCE 女鞋品牌依托
其优势,为中国女性带来了“专属定制”的女鞋概念(设计、采制均来源于
意大利)。
2010年,DI LUCE 正式进军中国市场,于9月在上海开设其第一家旗店。通
过市场调研与一系列数据统计分析,DI LUCE 将品牌定义为奢华高级女鞋品
牌,为喜欢多变的并注重生活品质的精英都市女性悉心定制。
专业4A公司为DI LUCE量身打造公关策略,通过各种公关手法结合DI
LUCE中国首家旗舰店的盛大开业,最大化传递DI LUCE的品牌信息,扩大
品牌影响力 。
DI LUCE Background
DI LUCE is a new Italian luxury
shoe brand from the Miroglio
group; it has more than 100
years of Italian heritage.
The Miroglio group is one of the
biggest fashion companies in It-
aly with a global network. With
this, DI LUCE aims to provide
quality Italian shoes (designed
by an Italian team, using Italian
materials) customized for the
Chinese women.
DI LUCE is a new face entering
the China market; it opened its
1st flagship store in Shanghai
end of September 2010 From
the research and focus groups’
insights and findings on the
shoe retail landscape in China
and initial perception towards
the brand; DI LUCE aims to
position itself as a luxury shoe
brand for dynamic, discerning,
multi-faceted modern Chinese
women of today; young at
heart with very active lifestyles.
International 4A PR company is
tasked to create and execute
a communications plan to
build brand awareness and its
launch in the China market,
moving towards the milestone
event of its 1st store opening in
Shanghai, through a series of
compelling and engaging PR,
ePR and marketing initiatives
Our Noble Purpose
Our Behavioral Code
Our Inciters
“Walks with You in your Life”
Our Advantage
Italian inspired while
customized for Chinese women
Effortless, elegant sophistication
The multi-faceted Chinese
women who want to accentuate
their beauty through every
moment in their life journey
款式
品牌内涵
我们的目标
优雅细致,细腻隽永
我们的优势
专为中国女性脚型需求制
楦,结合意大利工艺与设
计的意大利女鞋品牌
由内而外, 衬托女性美,
自信优雅演绎生活中的
每个时刻
奢华足以动人
品牌 DNA
Brand DNA
纯正意大利格调和精湛工艺
尊贵迷人的奢华表情
完美设计、选材用心
无拘无束的舒适穿戴享受
经典传承、与时俱进
Genuine Italian
Craftsmanship
Luxurious Style
Refinement Design,
High-Quality Material
Comfort without
Compromising the Style
Traditional, Classic,
Elegant yet Updated
Brand Positioning
Pure Italian inspirational-luxury
shoes brand which was tailor-
made for
Chinese Ladies
Versatile for different
occasions to create
metropolis lady image
Exquisite but not expensive
Touch her via different
5 sensations
拥有纯正意大利血统,为中国
女性专属定制的意大利品牌
适合多样化的场合变幻,缔造
现代都会丽人的优雅形象
无可比拟的高性价比
触及5重不同感官享受
品牌定位
6. Target
Consumer
目标客群
25 to 45 years old women
White collars: self-employed
entrepreneurs; working in
upper management
Owns houses, cars, and
investments
Educated in overseas or with
higher education
Aware of the latest
fashion trends
Demanding and
quality conscious
Internet users and traveler in
China and abroad
Connection is everything – VIP
status in stores is very
important - competitive
Strong - independent minded
Price conscious (good value for
money very important for her).
Compares prices before
purchasing (especially online)
Aware of all the latest fashion
offers in China
Loyal to their favorite brands
比照国际一线品牌标准打造商品档
次,然售价及客群铺盖面却更广
商品除选用高质感主体面料外,更
强调使用至少2-4种异种材质的混
搭拼接,让消费者除了穿着舒适
外,更好搭配服饰。
强调全方位优质消费享受,
体现在商品,购物空间氛围,销售
服等。
有别于传统VIP 回馈方案,快速累
积忠实VIP客群。
第一个意大利为中国女性脚型特色
及市场趋势量身打造的高档品牌。
Targeting at premium brand
level, DILUCE has a wide cus-
tomer coverage. In addition to
the high quality of upper mate-
rial, it also matches with more
than 2 different materials which
endow customers with comfort-
able feeling and make it easily
go with dress.
Shoes combine inner and out-
side beauty together.
DILUCE emphasizes the overall
luxious shopping enjoyment,
which is reflected in the shop-
ping space, and sales service,
ecc.
VIP return bonus system differ-
entiates from traditional one in
order to accumulate more loyal
VIP customers.
It is the first customized Italian
premium brand according to
Chinese lady’s foot type and
Chinese market trend.
品牌特色
Brand
Features
For the launch of DI LUCE brand Miroglio is using a very strong and
international team of managers and consultants experts in different
areas. Most of them are Italian and have long and successful experi-
ences. The activities done by these teams are: fashion & communica-
tion, products design and product development (all the designers are
Italian), shoes making, store concept design, marketing strategy
China shoe making production is done with Mr Ruggero, who has a
long experience in production for leading luxury European brands in
Italy, Mr Ruggero is based since 2002 in China where he represents
one of the best quality shoes experts active in Asia collaborating
with top brands.
Professional Team
专业团队
25岁至40岁的女性;
白领精英;个体经营者; 高层管理
人员;
海归一族 (华侨)及受过国外或高等
教育的女性;
拥有房、车及投资;
对于国际潮流,新闻,及趋势敏感
与关注;
关注时尚,重视品味及个性化生
活;传统但不守旧,喜欢尝试新鲜
的事物;
交际圈活络,且经常交流想法及时
尚潮流趋势等;
使用网络,与国际讯息同步,并且
时常在国内外旅行;
重视购物环境、服务及质感;
精打细算,重视性价比,在采购前
进行价格比较,并会在网上做好充
足功课;
觉得在中国市场上应该有更多的品
牌选择;
对于认定品牌会拥有高忠实度
意大利第二大,也是历史最悠久的时尚集团,米罗利奥,统合阵容坚强的国际
化的营销及专业顾问精英,从时尚推广,产品设计及生产,店铺设计,市场营
销策略等,全程皆由经验丰富的意大利及国际团队为中国市场女性量身打造
DI LUCE品牌。
意大利设计师团队精心规划DI LUCE系列,设计品牌风格及鞋款,并由具有悠
久经验且经验丰富的工艺师为品牌生产。
在中国为品牌专门生产的鞋厂也是由在意大利有为欧洲领先奢侈品制鞋长期
经验的制鞋工艺师Ruggero 为品牌独家生产。Ruggero先生于2002年进入中
国,并成为与高端品牌在中国合作的高端制鞋师代表。
7. 备注: 中高档市场的价格定位
(含春夏及秋冬,
平均价格带在1200至5000元)
Note: The average price,
including SS and AW, is between
1200RMB to 5000RMB.
单鞋
Entry Price: 1,180
AVG. Price: 1,580
Top Price: 1,980
平底鞋
Entry Price: 1,180
AVG. Price: 1,380
Top Price: 1,880
鞋品价格定位表
DI LUCE Price
Positioning
高跟鞋
Entry Price: 1,380
AVG. Price: 1,680
Top Price: 2,580
晚宴鞋
Entry Price: 2,780
AVG. Price: 3,780
Top Price: 4,880
靴款
Entry Price: 1,880
AVG. Price: 3,180
Top Price: 4,280
Diluce Chinese Footwear Market Positioning Map
Luis Vuitton
Gucci
Ferragamo
Bally
Celine Stuart Weitzeirman
JC Collection
Skap Woman
Harson
Naturalizer
Bottega V.
Jil Sander
Fendi
Max Mara
Tods
Kate Spade
Valentino
Marni
Marc Jacobs
Pedro Garcia
Coach Agnes B
Etro
Jimmy Choo
Prada
YSL
EQ:IQArchette
DI LUCE
ST&SAT
Roberta Di
Belle
Le Saundra
Lila Verne
Elle
Geox
Bata
Joy & Peace
Moofy
Zara
AEE
Fed
Millie’s
Staccato
Steve Madden
Stella Luna
What For
Miss Sixty
Top Gloria
Pedder Red
BCBG
Guess
UGG
Nine West
500 1000to
Classic Updated
International
Luxury Brands
Local Brands (China, Hong
Kong and Taiwan company)
License Authorized
Brands
Trendy经典 流行 时尚
中低档
3000
高档
High Price
1000 3000to
中高档
mid-high price
mid-low price
(usually are
Hong Kong or Taiwanese )
Flat Pump
High Heels Boots/Booties Evening Shoes
10. 沟通架构
Communications
Architecture
Overall Brand
Concept:
Walk with You in Your Life
总体品牌概念:
光芒,足以动人
创造性的观点:
寻找 Miss DI LUCE
Creative Idea:
Finding Miss DI LUCE
第三步
在女性生活的每个时代与之相随
Empowering & Accompanying
Women in All Moments
of Her Life
Key Priority 3
第二步
为中国女性量身打造
Key Priority 2
Customized for Chinese Ladies
第一步
纯正的意大利品牌和工艺
Key Priority 1
Genuine Italian brand
and Craftsmanship
相关的设计和系列
Relevant designs
and collections
相关的媒体和频道选择
Relevant media
and channel choices
品牌核心
Core
Communication
Message
DI LUCE:
蒂露丝
光芒,足以动人
Walk with you
in your life
11. 第一阶段
为品牌建立吸引力和期待感
Phase I
Build curiosity & anticipation for
the brand
创建媒体网络伙伴
大众媒体
Create Online
Partnership
Social media
第二阶段
建立品牌的理解度和知名度
Phase II
Build awareness & understanding
for the brand
Print
Creative Online
Partnership
Social media
Opinion Leaders
Engagement
Store opening
平面推广
创建网络伙伴
大众媒体
新店开张
第三阶段
建立品牌的亲和力
Phase III
Build emotional affinity for
the brand
创建媒体伙伴关系(访
谈),opinion leader
参与赞助活动
Print
Creative Media
Partnership
(interviews)
Sponsorships
(Programs and
Celebrity Engagement)
沟通计划
Communication
Plan
Integrated
Online
Touch Points
综合交流平台
Advertorial
Editorial
在奢华频道及时尚频道中植入社
论性广告
网页首页出现的大幅广告
社论性广告
在奢华频道及时尚频道中植入软文
活动网站中大量出现品牌软文
著名博主与行业领导者写作品牌
软文
软文
在时尚网站中植入活动网站
在热点网站频道中植入店击式广告
活动网站
博主与行业领导者大量参与
网友的大量参与
EDM 的传播品牌信息
邀请名媛,扩大品牌知名度与影
响力
持续举办大型走show活动
参与
Key
Communication
Objectives
主要交流目标群体
Create public awareness
of the brand among
targeted female
consumers in Shanghai
Start to build relationships with
media, Key Opinion Leaders
and trend setters to create
media buzz about the brand
and its defined True North
Start to engage targeted con-
sumers to further build
brand desire and
emotional affinity
在上海目标女性顾客中创造品牌
知名度
着手与媒体、目标客群以及潮流
引导者建立关系, 以此来加强媒体
对于品牌的报道并确立品牌方针
开始关注目标人群来进一步建立
品牌需求和情感关系
Advertorial in luxury channel
and costume channel
Crazy advertorial banner
in homepage
Editorial in luxury channel and
costume channel
Editorial in minisite for
press release
Editorial from Blogger
and KOLs.
Minisite
Promotional webpages
on onlylady
Web banners on hot channels
Engagement
KOLs and bloggers to share
their experience
Online netiizen engagement
EDM blast
Involving major local celebrities
to increase brand awareness
Organizing continuous fashion
shows and in-store events
12. 推广策略
在媒体与顾客中最大化的推广品
牌中心思想,用感性的,动人的
并且引人注目的方式收纳网络上
下独特新颖的公关策略。
深入关注大众媒体的努力,在传
统媒体的支持下通过三步走去建
立公关政策 ( 短期,中期,长期 )
独家网络媒体合作伙伴,借助电
子媒体公关和大众媒体来增加DI
LUCE网站的访问量 ,如搜索引
擎/ 论坛 / 社交网站 /
博客主分享
Maximize the awareness of the
core brand message among
the media and the consumer
Leverage off unique and in-
novative PR content online and
offline in an emotional, engag-
ing and compelling way
Leverage strongly on social
media efforts, supported by tra-
ditional media to build up PR
hype via a 3-phased approach
through traditional media (short
and long lead)
Exclusive online media partner-
ship
Search engines / BBS / SNS /
Bloggers engagement
Leverage on e-PR and social
media to drive traffic to the DI
LUCE corporate website
Campaign
Strategy
Key Communication
Objectives
媒体策略
Create public awareness of the
brand among targeted female
consumers in Shanghai
Start to build relationships with
media, key opinion leaders and
trend setters to create media
buzz about the brand and its
true north
Start to engage targeted con-
sumers to further build brand
desire and emotional affinity
建立临时性的传统公关政策,通过
三步走的媒体宣传方式来增强品牌
的知名度。
传统媒体(短期领导和长期领导)
采用指定的网络媒体制作的活动网
页作为消费者互动的网络平台 大
众媒体/ 电子公关:搜索引擎/ 论坛
/ 社交网站 / 博客主分享
与针对时尚/女性的网站进行独家
合作供消费者参与
建立网上的口碑,报道核心思想加
大品牌的曝光度
2010年首家旗舰店
大上海时代广场
2011年 港汇精品店
2010 First Flagship Store
2011 Grand Gate Way
Boutique Shop
13. 品牌开业
Grand Opening
October 21st, 2010
店铺形象展示 DI LUCE Store Image
意大利设计团队精心打造奢华消费空间
Most of the material for the
store is original Italian product
The DI LUCE Store Experience
True Italian Luxury
销售的,不仅是优质的产品,更是种
舒适高级的消费体验