BOOK 2015- A YEAR OF COMMUNICATION by Cosmogen

2015
A YEAR OF
COMMUNICATION
By

PRESS REVIEW
2015
Cosmogen is booking a yearly media planning in 5
professional magazines.
Not less than 70 citations apart from our media
scheduled has been released about Cosmogen

Beauty Packaging – Janv 2015

Beauty Packaging – Jan 2015
At Luxe Pack Monaco 2014
Formes de Luxe – Jan 2015
Award in Luxe Pack Monaco 2014

Formes de Luxe / Directory – Jan 2015

Emballages Magazine– Jan 2015

Emballages Magazine Jan/Feb 2015

Website Cosmetic Design Europe – Mail shot Feb 2015

Beauty Packaging March 2015
Issue : 2015 Corporate Profiles

Website Cosmetic Design USA– Mail shot
March 2015

Website Cosmetic Design USA– Text Ad
March 2015

Brazil Beauty News – Banner April 2015

Brazil Beauty News - April 2015

Formes de Luxe – May 2015
Beauty Packaging Magazine
Apr/May 2015

Premium Beauty News – June 2015

COSMETIQUE DESIGN EU- 23 June 2015

PREMIUM BEAUTY – Website June 15

BEAUTY PACKAGING– Website June 15

MAKE UP IN PARIS– Website July 3rd, 2015

Madame Figaro – July 2015
Redken

Brazil Beauty News – NL Website – July 2015

Beauty Packaging– July/Aug 2015

Beauty Packaging– July/Aug 2015
Our famous
commercial Director

Formes de Luxe – Special issue 2015

Formes de Luxe – Special issueAug 2015

Premium Beauty News – Website – aug 26th 2015
Cosmogen develops a new brush for Yves-Saint-Laurent
Beauté
Yves-Saint-Laurent Beauté
entrusted Cosmogen for making the Volupté
Blush Collection Spring Look 2015, a ball
shaped brush that is so feminine with its
fuchsia colour.

Mini Sqn’spatula (smooth & scrub) in blue color for Estée Lauder

BRAZIL BEAUTY NEW – NL Website 1st SEPT. 2015

Premium Beauty News– website Sept. 18th 2015

COSMOPOLITAN – SET. 2015
Squeeze’n Tint

FORMES DE LUXE N°108 – Sept. 2015

COSMETIQUEMAG – N°164 Sept. 2015

BEAUTY PACKAGING MAG – N°6 Sept. 2015
News PACKAGING – N°19 2015

BW CONFIDENTIAL– N°23 Sept. 2015

COSMETIC DESIGN – WEBSITE Sept 17th. 2015 / Mailshots

PACKAGING EUROPE – WEBSITE Sept 9th 2015

PREMIUM BEAUTY NEWS – Website oct 19th. 2015

COSMETIC BUSINESS– Website oct 14th. 2015

BRAZIL BEAUTY NEWS – Website oct 20th. 2015

SPC – N°88 oct. 2015
Full page advert

COSMETIQUEMAG– N°165 oct. 2015
Packaging cosmogen for Estée Lauder

COSMETIQUEMAG– N°165 oct. 2015

FORMES DE LUXE – N°109 oct. 2015

BRAZIL BEAUTY NEWS – Website oct 27th. 2015

BEAUTY PACKAGING MAG – N°7 oct-Nov 2015

ED EMBALLAGE DIGEST PACKAGING– oct 2015

PREMIUM BEAUTY NEWS – Website Nov 3rd 2015
Seen at Luxe Pack 2015
Cosmogen, the French supplier of
brushes, accessories and cosmetic
packaging, launched Attract One a
patented skin care applicator, featuring
a metallic ball magnetically attached to
a fully customizable handle. The
metallic ball is fully uncovered to gain
up 3 times more surface application
compared to usual roll on applicators.

COSMETIC DESIGN – Website Nov 3rd 2015

BW CONFIDENTIAL – Website issue –Nov 5 2015

COSMETIQUE MAG – Nov n°166 2015
Guerlain jar by Cosmogen - Météorites

FORMES DE LUXE – Nov n°109 2015

FORMES DE LUXE – N°109 Nov. 2015

PREMIUM BEAUTY NEWS – Website Nov. 25 2015

BRAZIL BEAUTY NEWS – Website Dec 1 2015

BEAUTY MARKET – Website Dec 4 2015

Brazil Beauty News – Website Dec 15 2015

2015 EXHIBITIONS
Cosmogen is attending
to 6 international
exhibitions

FCE Sao Paulo – Post show
Now representing the world’s third largest
cosmetics market, Brazil is banking on a
continued growth of over 10% per year (+11% in
2014, according to the ABIHPEC), which could
make it reach the second rank by 2020, behind
the United States.
The event gathered about 500 exhibitors, local
and international ingredient, packaging,
formulation, and tailor-made manufacturing
suppliers, as well as industrial equipment
manufacturers - 17,000 professional visitors
FCE Cosmetique features all the segments of the
industry and is to remain a key annual event for
most Brazilian professional.

FCE – SAO PAULO
Booth builder realized specific booth as per drawings supplied by Cosmogen

FCE – Feed back
Flavio UNIKOWSKYs comments – Latin America Manager
“Our presence at the FCE was very important because Cosmogen still needs to
solidify its presence in Brazil among the market.
Different than other shows, the FCE is very much focused for the Brazilian market
and, as it is already known, the visitors look for new alternatives and innovation
available in Brazil.
Most of our products of our range, specially the brushes, are still considered
prestige in our segment for the Brazilian….
Due to our innovative items and our improvement on the marketing actions,
Cosmogen is building up the reputation of premium supplier and “Trend Leader”
of brushes, …“

LP NY – Post show
Held at Pier 92, the show floor welcomed over 3600
visitors, a 9% increase from 2014 and showcased
over 220 exclusive exhibitors.
This year, technology seemed to be in the
forefront for many exhibitors. In addition to
aesthetically beautiful and intricate packaging
finishes, cooling and heating technologies have
surfaced as an upcoming market trend. The
immersion of haptic “touch” technology is being
applied to all realms of high end cosmetic
packaging. Cosmogen’s “New patented self-
heating tube” received quite a bit of attention at
this year’s show. These self-heating tubes are
pioneering the way formulas are applied and
paving the way for additional technology
implementations

LP NY – Feed Back
Marianna CILAURO - Vice President Sales U.S.
Oscar LAGUARDIA - US West Coast Sales Director
“It was a fantastic show! “
More pictures from LP NY….

MakeUp in Paris – Le Carroussel du Louvres
As last year, the MUP took place in the famous Carroussel du Louvres site.

With more than 3200 visitors in two days, this sixth edition of MakeUp in Paris
will have beaten all records in terms of attendance. Records in terms of foreign
visitors with a percentage of 28%, records in terms of participants to conferences
with a total of 1,200 people. When you remember that the first edition in 2010
had gathered 30 exhibitors and welcomed 700 visitors! The main advantages of
the "MakeUp in" concept will have therefore once again proven their worth!
"What matters, explain organizers is to have the right exhibitors
and the right visitors. Obviously we cannot have one without the other". No doubt, top
professionals were present. With every passing year, the "MakeUp In" concept is
strengthening and that's good news for the dynamics of a highly innovative sector. The
innovation tree was also hugely successful.
The forthcoming appointments being MakeUp in NewYork, early September and MakeUp in
SaoPaulo, early December. Because this winning concept also exports itself, much to the
satisfaction of global beauty players.
MAKE UP IN PARIS – Post show

MUP
Booth all inclusive, customized with our own graphics
Booth has been splitted within 2 universes : Brushes & Packaging
BRUSHES & TRENDY SETS

MUP
Booth all inclusive, customized with our own graphics
Booth has been splitted with our 2 universes : Burshes & Packaging
PACKS

AWARD - IT Products
The innovation Tree

PREMIUM BEAUTY – Website June 15
Press communication

ANIMATION
MakeUp Demos sponsoring
Cosmogen offered a selective choice of our brushes from our "PRO"
Range. Focus on coverage for eye and lip application.
Make up students challenged their creativity on the year's theme
"Crazy Parisian Nights".

MUP – Feed back
French Team of Cosmogen
« The booth was very attractive. A lot of contacts and customers meeting during the exhibition »
More pictures from MUP…

MakeUp in New York – Penn Plaza Pavillon
First participation for Cosmogen – Only upon VIP invitation
Focus on ATTRACT ONE and latest innovation

MakeUp in NY – Post show
MAKEUP IN NEWYORK 2015 : "VERY BUSY !"
The testimonials from exhibitors and visitors below confirm
it: MakeUp In NewYork 2015 was a success! We were
thrilled to welcome so many high-profile visitors from all
corners of the industry, and to provide a productive
networking and business venue for our exhibitors. Our entire
MakeUp in NewYork team is eagerly looking forward to the
6th edition of MakeUp in NewYork, which we will organize in
a different venue for 2016.

Booth all inclusive, customized with our own graphics.
Booth has been outlined as a workshop. All products
were near customers. They were able to try each
sample with formula.

Interview by Beauty Packaging Magazine – direct live from the booth

LPM – Post show
The 2015 edition received :
 8651 visitors (+2% versus 2014)
 450 exhibitors of which 80 new one’s
Categories of visitors has increased in :
 + 20% for marketing & communication
 + 22% for designers
 + 5% for R&D
More international :
 + 50% Latin America
 + 25% Usa/Canada

Booth of 33 sqm together with VIP terrace.
Creation of dedicated area to
ATTRACT ONE

Premium Beauty News
Seen at Luxe Pack 2015
Cosmogen, the French supplier of brushes,
accessories and cosmetic packaging,
launched Attract One a patented skin care
applicator, featuring a metallic ball magnetically
attached to a fully customizable handle. The
metallic ball is fully uncovered to gain up 3 times
more surface application compared to usual roll
on applicators.
Packaging Europe

Make Up In Sao Paulo – Post show
Very qualified visitors – (marketing & direction) - some make up artists
1 contact = 4/5 persons
Contact with the main famous brands, even JAFRA (mexico)
The location of our booth could have been better. The best one was
STRAND cosmetics.
However, the booth has been really appreciated due to reachable samples,
identification of each univers, and nice graphics as the brush campaign.

COSMOGEN….2016 Next exhibiting at :
FCE – SAO PAULO LUXE PACK NY
10-12 May 2016 11-12 May 2016
MAKE UP IN PARIS MAKE UP IN NY
9-10 June 2016 7-8 Sept 2016
LUXE PACK MONACO MAKE UP IN SAO PAULO
21-22-23 Sept 2016 7-6 Dec 2016

Cosmogen has the willing to be part of social
activity through the famous social engines.

Instagram – Make Up artists Sponsored by Cosmogen
8 like
13 like

10 like
Comédien , David Kammenos,1er rôle
série Falco maquillé par Sophie make up
artist sponsorisée par Cosmogen

CHAMPAGNE!
autour d’une révolution dans la cosmétique instrumentale
MEETING PRESSE & DÉMONSTRATION
AVANT-PREMIÈRE LUXE PACK MONACO
Jeudi 15 Octobre 12h30
(Champagne et petits fours salés sucrés)
160, Boulevard Haussmann*
75008 PARIS
R.S.V.P.
ATTRACT ONE
la dernière innovation brevetée
de
© 2015 cosmogen
*Accès en métro
Ligne 13 / Miromesnil
Ligne 9 / Saint-Philippe-du-Roule

BOOK 2015- A YEAR OF COMMUNICATION by Cosmogen

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