The document proposes a CRM target marketing campaign for Citroen DS in Shanghai. It outlines SinoDMS's capabilities and experience in automotive CRM campaigns. The proposal includes defining target customer characteristics, an implementation strategy using SinoDMS's databases, an implementation plan, timeline, and project management structure. The objectives are to invite at least 20 potential customers daily to DS test drives and enhance knowledge of DS models to promote sales.
DB4 Consulting, LLC is a support organization dedicated to the needs of the government contractor. Combining years & years of government & vendor experience, we provide end to end support to firms that need to deliver world-class services to government clients, yet may not have the full time resources available to fill specific gaps.
DB4 Consulting, LLC is a support organization dedicated to the needs of the government contractor. Combining years & years of government & vendor experience, we provide end to end support to firms that need to deliver world-class services to government clients, yet may not have the full time resources available to fill specific gaps.
In each and every company there is an RFP response factory working around the clock with no guarantees that their RFP response will even be considered. When and how do we respond to RFP's is a key ingredient for success in today's competitive world.
This is a very valuable course for ANY company in the marketplace that does business using RFP's.
On a regular basis people have asked what Print by Premier + More does. The usual reply is we have fun providing services & solutions to our clients. This presentation will provide an over view of what having fun is all about!
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Lifepals Global turn key outsourcing services are designed to meet the fast changing needs of new-age businesses and range from one-off marketing projects to end-to-end management of Business, sales and marketing programs and provisioning of outsourced business solutions like back office document, technology solutions, go-to-market for new products and services, new markets entry and management of new or existing business and revenue channels etc.
We are not here to do what they all do, we are here to do what we do.
InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
In each and every company there is an RFP response factory working around the clock with no guarantees that their RFP response will even be considered. When and how do we respond to RFP's is a key ingredient for success in today's competitive world.
This is a very valuable course for ANY company in the marketplace that does business using RFP's.
On a regular basis people have asked what Print by Premier + More does. The usual reply is we have fun providing services & solutions to our clients. This presentation will provide an over view of what having fun is all about!
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Lifepals Global turn key outsourcing services are designed to meet the fast changing needs of new-age businesses and range from one-off marketing projects to end-to-end management of Business, sales and marketing programs and provisioning of outsourced business solutions like back office document, technology solutions, go-to-market for new products and services, new markets entry and management of new or existing business and revenue channels etc.
We are not here to do what they all do, we are here to do what we do.
InnoBrand 遠見創新論壇2013
創新品牌三大致勝關鍵:第一.Loyalty忠於原味,第二.Repetition 不斷溝通 ,第三.? ?
請到臉書「Let's talk about BRANDing」找出夏代爾博士三大致勝關鍵
Www.facebook.com/letstalkaboutBRANDing
特別感謝 國際人ViP品牌顧問執行長 陳玉婷女士 邀請 國際人ViP品牌領袖學院共同創辦人 多明尼克夏代爾博士。Special thanks to Emily YT Chen, CEO of ViP Consulting Group who invites Dr. Dominique Xardel, the Associate Founder of ViP CBO Academy
Denzil DSA Aerospace Marketing: Building Sales & Marketing - Chinese & Englis...reekooh
Aerospace Marketing: Building Sales & Marketing - Chinese & English version
Objectives
Introduction to international Business aviation,
Benefits of strong sales and marketing relationship,
Ingredients to build and implement strong marketing and sales programs.
Part One - Sales and Marketing -“The love-hate relationship”
Part Two - Creating value for the Sales Force
Part Three - Interactive Case study
Veterans Alliance Resourcing, Inc. (VAR) is a Service Disabled Veteran Owned Small Business (SDVOSB) providing complete end-to-end service supply chain solutions and high technology business development services. As seasoned industry veterans, we are more than just another technology consulting group. Our team brings decades of experience in developing and executing creative service solutions.
Bank Branch Network Reorganization and Optimization prorambrianlfrench
Demographics change for a bank branch service area are changing dramatically in only a few years. Baby Boomers are moving and selling their homes to young families. Condos are being built for singles and new rapid transit is opening up neighborhoods for commuters.
Banks need to adapt...
Total branch network is more important, easier to accomplish (with good planning) and betters your top and bottom lines more now than ever.
CRMIT Solutions is a pioneer in delivering SaaS based Customer Experience (CX) consulting & solutions. With over 200+ certified CRM consultants and over 175+ successful CRM deployments globally, CRMIT Solutions offers a range of CRM++ applications for accelerated deployments including various rapid implementation & migration utilities for Oracle CRM OnDemand, Oracle Fusion CRM and RightNow. CRMIT Solutions is one of the largest cloud based CRM deployment partners with several leading Fortune 1000 companies spread across various domains including banking, financial services, insurance, public sector, education, retail, manufacturing, life sciences, energy, telecom, etc. CRMIT Solutions has also successfully accomplished 100+ CRM training engagements globally.
As an established Oracle® Platinum Partner and a proven track record, CRMIT Solutions demonstrates a commitment to excellence with certified skills in Oracle® Fusion CRM and Oracle® RightNow – a cloud-based customer service solution. CRMIT Solutions extensive domain experience, technological excellence and stress on timely responses are the key differentiators. Through a global delivery model and structured methodologies CRMIT Solutions deliver innovative cloud based CRM solutions worldwide with 100% customer satisfaction.
CRMIT Solutions supports its global customers spread over 20 countries, through its sales and support offices in Australia, USA, Europe, India, Malaysia & Japan
Crescendus™ | B2B Marketing : Practical Tips
This presentation will be relevant for manufacturers of B2B Products & Services. Before you build your Marketing Strategy, pay attention to some of the topics listed in this Presentation.
Viewers of this Presentation may also be interested in additional comments that can be found at:
https://plus.google.com/112139847130266663341/posts/ZaBH6Ceiaqh
Need Help?
contact@crescendus.com | www.crescendus.com
Business Operations Analysis Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Business Operations Analysis Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3dPfylM
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
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- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
4. 智邮营销北京
SinoDMS Beijing
智邮营销南京
SinoDMS Nanjing
智邮营销杭州
SinoDMS Hangzhou
智邮营销深圳
SinoDMS Shenzhen
• Providing marketing services for over 7 years, registered capital RMB10mil, about 250
employees spread over 6 offices in China (Shanghai, Beijing, Shenzhen, Hangzhou,
Changchun & Nanjing)
• 有7年以上的专业营销服务经验,注册资本1千万,员工逾250人,经营机构分部在全国6个城市(上
海/北京/深圳/杭州/长春/南京)
About SinoDMS / 关于智邮营销
智邮营销上海 (总部)
SinoDMS Shanghai (HQ)
智邮营销长春
SinoDMS Changchun
5. • A leading integrated marketing company, 20% of the Top 500 global companies in
China are our clients
• 中国领先的整合营销公司,20%的在华全球500强企业使用智邮的服务
About SinoDMS / 关于智邮营销
6. About SinoDMS / 关于智邮营销
• The ONLY marketing-unit member agency in CADA (China Automobile Dealers
Association)
• 中国汽车行业流通协会唯一市场营销单位且理事会员单位
• Partner of 4 commercial insurance companies (Ping An, CPIC , Tianping, Samsung)
• 四大商业保险公司(平安、太平洋、天平、三星)的合作伙伴
• Services / 服务范围:
Database
Marketing
精准营销
Customer
Relationship
Marketing
客户关系营销
Campaign
Marketing
活动营销
Interactive
Marketing
互动营销
We
Do
8. Past Case 1: Volvo S80L Test Drive Invitation
服务案例分享: Volvo S80L 试乘试驾活动邀约
Objectives Achievements
1,299 tgt customers in 8
cities to the dealers’
showrooms for test drive
• 1,569 tgt customers
showed up
• Reached out to 172,897
potential customers
Enhance tgt customers’
knowledge of S80L
-
Promote sales thru’
increased interactions
-
9. Objectives Achievements
3,000 tgt customers in
nation-wide to the
dealers' showrooms for
test drive
• 3,102 tgt customers
showed up
Enhance tgt customers’
knowledge of Audi R8
-
Promote sales thru’
increased interactions
-
Past Case 2: Audi R8 Test Drive Invitation
服务案例分享:奥迪R8试乘试驾活动邀约
10. Past Case 3: Cadillac JS Region Test Drive
Invitation
服务案例分享:凯迪拉克江苏地区试乘试驾活动邀约
Objectives Achievements
2,000 tgt customers to
the dealers' showrooms
for brand appreciation &
test drive
• 2,203 tgt customers
showed up
Enhance tgt customers’
knowledge of Cadillac (all
models)
-
Promote sales thru’
increased interactions
-
12. • Only agency member who is a marketing unit in
CADA
• Many automobile target-customer invitation past
cases
• Very rich experiences in CRM-based operations
Why We Are Best Suited For This Project?
13. • Campaign Target / 项目目标
† Invite at least 20 potential customers every day to attend DS test drive campaign / 邀约不低于每场20
位潜客到活动现场参加 DS 试乘试驾活动
† Enhance target customers' knowledge of DS (all models) / 通过活动体验促进目标客户群体对DS车型的
了解与认同
† Promote sales through increased interactions / 提高销售顾问与潜客的接触机会,促进DS车型的销售
• Achievement Expected / 项目预期收益
Campaign Objectives / 活动目标
Description 描述项
Qty
预计数量
Percentage
预计百分比
KPI 指标
No. of tgt customers reached
活动覆盖目标客户数量
360,000 100%
Database qualifying rate
数据有效率
No. of tgt customers (tel follow-up)
电话跟进目标数量
252,000 70%
Database acceptance rate
按品牌或按车型的活动邀约接受率
No. of successful invitations
预计成功邀约客户数
7,560 2.1% (3%)
Invitation success rate
邀约成功率
No. of tgt customers who show up
预计到现场客户数
3,780 1.05% (50%)
Show-up rate
出席率
14. • 年龄/Age: 25-40
• 良好的教育程度/High
education/
• 中上层阶级/Mid-upper
class/
•男性/Male
“Shall we make it more
accurate and precise?
“我们能不能更加确切?”
SinoDMS Model
智邮的预测模型*
Initial Positioning
初步的定位标准
Pilot/ 测试
Optimization/优化
• 针对客户分类与评分需要
运用动态更新的全套指标
与变量/Customer classification
• 进行排名/Ranking
• 分析结果,得到最适合10%的
顶端客户/Analysis, with an
aim to filter the top 10% most
suitable customers
Scoring
评分
• 设立验证指标/Set up verification
standards
• 进行测试/Testing
• 阅读结果/Result generation
• 项目CR及生命曲线/Project CR
• 项目盈利/Project revenue
进一步完善模型,增强针对性与精准度
Further improve the model ,
Enhance its relevance & accuracy
人口统计特征
Demographic characteristics/
• 年龄/Age
• 性别/Gender
• 婚姻/Marital status
• 是否有孩子/No. of children
• 地区/Region
• 教育/Education
• ……
生活方式/Lifestyle
• 业余爱好/Habit
• 健康与美容/Health & beauty
• ……
消费特征/Spending Traits
• 品牌偏好/Brand preference
• 消费习惯/Spending habits
• ……
* The selection of the optimal set of variables would be a deliverable
of actual modelling operations / 选择哪些变量,需要通过实际建模的运算
Implementation Strategy / 执行策略
15. 年龄/Age: 27-55 years old
性别/Gender: 男性/Male
家庭/Family: 已婚且有孩子/Married, with children
教育/Education: 高学历/High education
… 职业/Occupation, 中级车车主/Middle-class vehicle owners, 中小
企业主/SME owners, 中高管理层/Mid or senior management, 工程
行业的专才/Engineering professionals etc.
SinoDMS Business
People Database
智邮商务人群
数据库
Target Customer
Generation / 目标客户获取
DS Target-Customer
Definition Analysis
目标客户特征分析
SinoDMS vehicle
Owner Database
智邮车主数据库
Potential Customer Namelist
潜在目标客户名单
SinoDMS Partnership
Database
外部合作资源
† Filter qualifying target customers (based on DS target-customer definition) from SinoDMS
database / 根据目标客户特征在智邮数据库中筛选目标客户
Target-Customer Characteristics
目标客户特征
Implementation Plan / 执行计划
Target-Customer Definition
目标客户定义
16. Implementation Process / 执行流程
OB Script, SMS/MMS, EDM,
邀约话术、短信/彩信、电子刊物
Variable Selection
确定变量
Modelling
建模
Pilot Test
测试
Optimization
优化
Target Customer List
获取客户名单
Reminder
活动提醒
Show Up List Match
现场名单匹配
Evaluation
评估报告
20. 项目执行层
Execution Level
项目管理层
Project Management
行政管理层
Admin Management
销售线索挖据DS项目组
智邮行政管理
DS Lead Generation (by SinoDMS)
项目总协调人/Project Leader: Murphy
项目经理/Project Manager: Lucy Li
职能团队
Job Function Team
督导/质检 x 1
培训师 x 0.5
电话营销团队
Call Centre
座席 x 9
数据分析团队
Data Analysis Team
数据分析员 x 1
Project Management Team Structure
项目管理组织架构
21. Strong Network / 完善的网络
- 6 offices in China
全国6个分公司
- Leading database marketing agency,
China's Top 3
精准营销营业的领先者,业界排名前三
Perfect Combination / 完美组合
- Professional and efficient marketing, with strong
technical support
专业而高效的营销,强大的技术支撑
- Core members have over 10 years experiences in
CRM, database and campaign marketing
核心成员在CRM、精准营销和活动营销均有10年以
上的行业经验
Rich Experiences / 丰富的经验
- One-stop service for CRM consulting, campaign
planning & implementation
CRM咨询、活动策划以及执行一站式服务
- In-depth knowledge and experience in auto industry ,
luxury, real estate, education etc
尤其对于汽车、奢侈品、家纺、房地产、教育等营业累积
了殷实的知识和深度的洞察
Loyal Team / 忠实的服务团队
- Experienced mid-level managers with at
least 5 years of related experiences
所有中层干部均有5年以上的服务经验
Reasonable Price / 合理的价格
- High-value validated data
高价值的有效数据
- Higher service quality
服务更专业
Our Competencies / 我们的优势
23. Case Sharing: Volvo S80L Test Drive
Invitation
• Campaign Target/ 项目目标
† Invite at least 1,299 potential customers in 8 cities to dealers’
showroom to attend S80L test drive / 8个城市,邀约不低于1299位潜客到
店参加Volvo S80L的试乘试驾活动
† Through the campaign, enhance the further understanding and
recognition of target potential customer / 通过活动体验促进目标客户群体
对S80L T6的了解与认同
† Promote S80L sales by increasing the contact between the sales and
potential customer/ 提高销售顾问与潜客的接触机会,促进S80L的销售
• Achievement/ 项目收益
† Totally invited 1,569 potential customers to dealers’ showroom to
attend S80L test drive campaign/ 成功邀约1569个客户到经销商展厅参加
活动
† Totally 172,897 target customers were informed about this campaign in
8 cities/ 8个城市,共接触目标客户群172,897人
服务案例分享: Volvo S80L试乘试驾活动邀约
24. Case Sharing: Audi R8 Test Drive Invitation
• Campaign Target/ 项目目标
† Invite at least 3,000 potential customers national wide to attend Audi
R8 test drive campaign / 全国邀约不低于3000位潜客参加奥迪R8的试乘试
驾活动
† Through the campaign, enhance the further understanding and
recognition of R8/ 通过活动体验促进目标客户群体对R8的了解与认同
† Promote R8 sales by increasing the contact between the sales and
potential customer/ 提高销售顾问与潜客的接触机会,促进R8的销售
• Achievement/ 项目收益
† Totally invited 3,102 potential customers to to attend R8 test drive
campaign/ 成功邀约3,102个客户参加R8试乘试驾活动
服务案例分享: 奥迪R8试乘试驾活动邀约
25. Case Sharing: Cadillac JS Region Test Drive
Invitation
• Campaign Target/ 项目目标
† Invite at least 2,000 potential customers to the dealers’ showroom to
attend Cadillac brand appreciation and test drive campaign / 邀约不低于
2,000位潜客到经销商展厅参加凯迪拉克的品牌品鉴与试乘试驾活动
† Through the campaign, enhance the further understanding and
recognition of Cadillac all models/ 通过活动体验促进目标客户群体对凯迪拉
克车型的了解与认同
† Promote Cadillac sales by increasing the contact between the sales and
potential customer/ 提高销售顾问与潜客的接触机会,促进凯迪拉克车型的销
售
• Achievement/ 项目收益
† Totally invited 2,203 potential customers to to attend the Cadillac test
drive campaign/ 成功邀约2,203个客户参加凯迪拉克品牌品鉴与试乘试驾活动
服务案例分享: 凯迪拉克江苏地区试乘试驾活动邀约
Editor's Notes
Before I start my proposal, I would like to first introduce my team. My name is Bach Moh, “Bach” as in B, A, C , H, the same name as the late musician. I’m the Principal Brand Marketing Consultant of SinoDMS. With me here are my colleagues, Murphy and Michael. Murphy is the CRM Business Director, and also the leader of this project. Michael is our Executive Director.
Today’s agenda is divided into two parts. The aim of the first part is to give you a glimpse of who we are, i.e. who DS would be potentially working with. The second part is the proposal proper. The subjects to be covered are all listed here.
About us
We are essentially a marketing service provider. We have been around for 7 years. We have a registered capital of 10mil RMB, and we have about 250 employees spread over the eastern belt of China, radiating our business to the other inland provinces.
SinoDMS is a Marketing Group, with 6 companies under its holdings. We are the marketing agency of choice to a good 20% of the Top 500 global companies in China.
Distinctively, we are the only member agency in CADA which is a marketing unit; the rest of the members are auto industry players. We are also a partner to the 4 commercial insurance companies. Our key services are as below.
We have done a lot of target-customer invitations for the auto industry. We picked three to show you today.
Case 1, Volvo. The left column shows our client’s objectives for the campaign. In which, we exceeded their demands, with this no. of target customers showing up. The other two objectives, of course, remain as the honorable tasks of our client.
Case 2, Audi. Once again, we exceeded the intended no. of target customers.
Case 3, Cadillac. Another example of our successful campaign.
Next, the proposal proper.
Before I carry on, I would like to emphasize three key advantages about working with us. We are well-respected for our professionalism to be admitted as the only marketing agency member of CADA. We have done many such projects with the auto industry. And lastly, our people down the line are very experienced with the own scopes of work, culminating in the final success of every campaign.
We believe these are your campaign objectives, i.e. to get at least 20 target customers every day to attend your test drive; to let them know products better, and of course, to promote sales through increased interactions.
We assess that the no. of qualified leads would be about 360,000. Of which, we would follow up with 70% of them over the telephone. The remaining 30%, suffice to say, the other means of communications, like SMSes, would do. Based on industry experiences, we can successfully invite 3% of those who received our calls, and of which, half of them will show up.
The whole implementation strategy is about refining your target-customer parameters and tweaking the ways we approach these people. From your initial positioning, we convert them into operable CRM parameters, and later, go through a scoring system to derive the top 10% most suitable leads. After that, we would do a sample pilot test, and refine and optimize the process for getting the highest conversion from the lots.
This is what we mean. We would analyse your target-customer definitions and derive the key characteristics, and later, match them with our respective databases to come out with the potential customer namelist.