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This document outlines various business processes related to demand management, product strategy, financial strategy, and channel strategy. It discusses key macro processes of demand performance, demand fulfillment, and demand creation. It also references plans to follow xCOR standards for final interface modeling between designing, researching, integrating, amending, and relating various processes of sourcing, making, delivering, returning, selling, contracting, and assisting. The overall goal appears to be planning and enabling different business functions and their interactions to source, make, deliver, and return value to shareholders through managing customer demand, relationships, and performance.





