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Market Research with Innovation GamesOR EFFECTIVE COLLABORATION WITH CUSTOMERS AND STAKEHOLDERSAgile/Lean Coach, Consultant & TrainerInnovation Games Facilitator michael.sahota@agilitrix.com@MichaelSahota
New ProductDevelopmentIs Innovation.Can you see elements of the “Agile Manifesto”?
Yup. External Collaboration is EssentialExpanding the Innovation HorizonIBM Global Business Services
Really… external collaboration Internal CollaborationExternal Collaboration – Twice as Much!
5Let’s Find Out Who You Talk WithDraw a circle. Write your name in the center of the circle.Write the names of people you collaborate with at work around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication.Spider Web
6What are their Organizational Roles?Replace the names of the people with their organizational roles (marketing, sales, etc.). Spider Web
So?Who do you talk with?What do you talk about?Is it working for you?
Collaboration DOES Need ToolsSameTimeDifferent Timecollocateddistributed
What Are Innovation Games®Innovation Games® are serious gamesthat solve a wide range of product strategy and management problems across the market lifecycle.They are played: with customers & internal stakeholders
online or in-person
within or across organizational units
in single or multi-game formatsWe’re NOT ALONEGoogle Image Labeler: 	>$65M in labeled images.Wildfire Apps: 			Ad/contest games. Lego SeriousPlay: 		Strategy games. XPlane: 				Strategy games.Super Better:	Games for Health CareMany companies:Custom Edutainment
And yes, it is FUNChat log extracts from three games played to prioritize a product backlog.
Innovation and Collaboration GoalsImproveMarketing MessagesPrioritizeProject PortfolioNPDManage strategic roadmaps.Identify New ProductsIdentify ProductEnhancementsDetermine Product InteractionsTrain Sales TeamsPrioritize EpicsNPD
Solving Specific Problems With Specific Tools
EnvisioningRemember the FutureUnderstand shared steps for mutual success. Product BoxSet a vision for yourproduct with customers.
Relationships and UseSpider WebUnderstand complex relationships from your customers’ point of view.Start Your DayKnow how the when influences the how.
Hidden Needs and ProblemsShow and TellUnderstand usage from your customers’ point of view.Speed BoatUnderstand the problems your customers are facing.
Prioritization20/20 VisionUnderstand customer benefit priorities.Prune the Product TreeDevelop great roadmaps.Buy a FeatureUse a virtual market to prioritize key features.
Prune the Product TreeDraw a tree.
Add current ideas from your roadmap as leaves and apples.

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Innovation Games at Product Camp 2011

  • 1. Market Research with Innovation GamesOR EFFECTIVE COLLABORATION WITH CUSTOMERS AND STAKEHOLDERSAgile/Lean Coach, Consultant & TrainerInnovation Games Facilitator michael.sahota@agilitrix.com@MichaelSahota
  • 2. New ProductDevelopmentIs Innovation.Can you see elements of the “Agile Manifesto”?
  • 3. Yup. External Collaboration is EssentialExpanding the Innovation HorizonIBM Global Business Services
  • 4. Really… external collaboration Internal CollaborationExternal Collaboration – Twice as Much!
  • 5. 5Let’s Find Out Who You Talk WithDraw a circle. Write your name in the center of the circle.Write the names of people you collaborate with at work around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication.Spider Web
  • 6. 6What are their Organizational Roles?Replace the names of the people with their organizational roles (marketing, sales, etc.). Spider Web
  • 7. So?Who do you talk with?What do you talk about?Is it working for you?
  • 8. Collaboration DOES Need ToolsSameTimeDifferent Timecollocateddistributed
  • 9. What Are Innovation Games®Innovation Games® are serious gamesthat solve a wide range of product strategy and management problems across the market lifecycle.They are played: with customers & internal stakeholders
  • 11. within or across organizational units
  • 12. in single or multi-game formatsWe’re NOT ALONEGoogle Image Labeler: >$65M in labeled images.Wildfire Apps: Ad/contest games. Lego SeriousPlay: Strategy games. XPlane: Strategy games.Super Better: Games for Health CareMany companies:Custom Edutainment
  • 13. And yes, it is FUNChat log extracts from three games played to prioritize a product backlog.
  • 14. Innovation and Collaboration GoalsImproveMarketing MessagesPrioritizeProject PortfolioNPDManage strategic roadmaps.Identify New ProductsIdentify ProductEnhancementsDetermine Product InteractionsTrain Sales TeamsPrioritize EpicsNPD
  • 15. Solving Specific Problems With Specific Tools
  • 16. EnvisioningRemember the FutureUnderstand shared steps for mutual success. Product BoxSet a vision for yourproduct with customers.
  • 17. Relationships and UseSpider WebUnderstand complex relationships from your customers’ point of view.Start Your DayKnow how the when influences the how.
  • 18. Hidden Needs and ProblemsShow and TellUnderstand usage from your customers’ point of view.Speed BoatUnderstand the problems your customers are facing.
  • 19. Prioritization20/20 VisionUnderstand customer benefit priorities.Prune the Product TreeDevelop great roadmaps.Buy a FeatureUse a virtual market to prioritize key features.
  • 20. Prune the Product TreeDraw a tree.
  • 21. Add current ideas from your roadmap as leaves and apples.
  • 22. 5 to 8 stakeholders shape the “growth” of your offering.
  • 23. Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas.Understand the evolution of your offering.
  • 24. We need 4-8 volunteers with computers connected to the internet to play online.Lookup my tweet for the link to the game. (I’m @MichaelSahota)Enter any name you like. Use your real email so you can get back into the game if there’s a problem.If you don’t have a computer, follow along on the big screen or better yet, join in with someone who has a computer.Let’s PlayBuy A Feature online!
  • 25. To Summarize….The foundation of innovation is understanding your customer’s problems. Innovation Games® are seriously fun techniques to collaborate with your customers. You can do this. Lots of people are here to help.
  • 26. resourcesBookFree Online Games http://innovationgames.com/Training in TorontoNov. 21/22

Editor's Notes

  1. “Enthiosys buy a feature?”
  2. This is a sample of the chat logs from a set of games we played for VersionOne to prioritize their strategic backlog.